{"id":745,"date":"2019-03-11T10:37:10","date_gmt":"2019-03-11T14:37:10","guid":{"rendered":"https:\/\/trustpulse.com\/?post_type=faqs&#038;p=745"},"modified":"2023-02-22T08:49:57","modified_gmt":"2023-02-22T13:49:57","slug":"what-is-social-proof-in-digital-marketing-and-how-does-it-work","status":"publish","type":"faqs","link":"https:\/\/trustpulse.com\/faqs\/what-is-social-proof-in-digital-marketing-and-how-does-it-work\/","title":{"rendered":"What is social proof in digital marketing, and how does it work?"},"content":{"rendered":"\r\n<p><a href=\"https:\/\/trustpulse.com\/social-proof\/\">Social proof<\/a> is a psychological phenomenon where people copy the actions of others because they assume that if everyone is doing it, it&#8217;s the right thing to do. It&#8217;s in our nature to look to others to make sure we&#8217;re making the right choice. Studies show nearly 70% of online consumers look at a product review prior to making a purchase. And according to Nielsen\u2019s Global Trust in Advertising report, consumers are 92% more likely to trust their peers over advertising when it comes to purchasing decisions.<\/p>\r\n","protected":false},"template":"","acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/faqs\/745"}],"collection":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/faqs"}],"about":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/types\/faqs"}],"wp:attachment":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/media?parent=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}