Unlike immediate popups, which interrupt your visitor as they\u2019re trying to browse your site, exit popups aren\u2019t an annoyance.<\/p>\n
Now, some people are of the opinion that any<\/strong> form of popup is an annoyance<\/a>. However, even if your exit popup does annoy the occasional visitor, they were about to head out anyway. There\u2019s no harm in trying to get there attention before they\u2019ve got the door closed.<\/p>\n The truth is, regardless of how you feel about popups<\/strong>, data shows that exit popups actually do work really well. When you implement an exit-intent\u00ae popup on your site, you could recover 53% of abandoning visitors<\/strong><\/a> like OptinMonster customer Fastrack.<\/p>\n We can\u2019t guarantee that your results will be quite that dramatic, but if you\u2019re not using exit popups, you\u2019re leaving a lot of money on the table.<\/p>\n So, without further ado, whether you\u2019re looking for an idea for your very first exit popup, or looking for new things to tweak and test, here are 40 exit popup hacks to get you started:<\/p>\n The big reason that so many popups are aggravating to users isn\u2019t that they\u2019re advertisements\u2014it\u2019s because they\u2019re usually far too generic. Personalization can make all the difference, which is why it starts out our list of exit popup hacks.<\/p>\n Imagine moving into a new neighborhood. You head down to the store on the corner and end up chatting with the owner for half an hour about your shared love of breakfast burritos.<\/p>\n As you\u2019re walking by a few days later, one of the street vendors yells out at you, encouraging you to buy an apple from their cart. Then, you hear your name; it\u2019s the shop owner you met the other day, smiling at you and inviting you into their shop.<\/p>\n Are you going to buy an apple from an anonymous vendor or the shop owner calling to you by name and smiling at you warmly?<\/p>\n Yeah, we\u2019d pick the shop owner, too.<\/p>\n Guess what? Your website can do the same thing.<\/p>\n Before you ever ask for a sale, ask your visitor for their name.<\/p>\n Later, when your visitor is about to abandon one of your product pages, you could grab their attention with an exit popup with their own name on it:<\/p>\n You can do this by getting your visitor\u2019s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer.<\/p>\n Continuing in our list of exit popup hacks, in the coveted number 2 spot, is yet another personalization tip. As we just discussed, personalization is key to making advertisements like exit popups feel more friendly.<\/p>\n One super smart and simple way to do that is by personalizing the popup based on the referral source.<\/p>\n For example, let\u2019s say the visitor got to your page through a guest post you wrote<\/a> for a specific website. Or perhaps you got featured somewhere recently, and you want to get the most out of that traffic by personalizing your exit popups for that particular audience.<\/p>\n You can use referrer detection technology<\/a> to detect when a visitor is coming from any specific domain, and use that information to customize your exit popups.<\/p>\n Here\u2019s an example from RebootAuthentic<\/a>:<\/p>\n See how the headline is personalized for Smart Blogger readers? You can personalize your exit popups for any audience you choose.<\/p>\n Another possibility is to personalize your popups for traffic coming from your social media channels. For example, if the referring domain is Pinterest, your exit popup could include an offer that appeals to those visitors.<\/p>\n If the referring domain is Facebook, you could invite visitors to join the conversation over on your Facebook page or private Facebook group.<\/p>\n Think like a detective: what information can you deduce about your visitors from the referring domain? How can you use that knowledge to personalize your exit popup?<\/p>\n How about presenting your abandoning visitor with an upgrade to the content they were just reading?<\/p>\n By offering content upgrades, RazorSocial increased their conversions by a whopping 520%<\/strong><\/a>!<\/p>\n A content upgrade<\/a> is simply a more in-depth or a higher-value version of a particular blog post. So for example, let\u2019s say your blog post is about how to create an email newsletter<\/a>. Your visitors might read the post and be very interested in getting started, but think that they don\u2019t have time right now.<\/p>\n As they go to close the browser, present them with a free download of a downloadable PDF version of the post or a checklist with the steps they need to follow.<\/p>\n If you need some help creating your content upgrades, check out these 10 tools to help you create quality content upgrades<\/a>.<\/p>\n Your website is your online storefront and the longer someone stays in your store, the better. So, sometimes your main objective is simply to reduce your bounce rate and have your visitors spend more time on your site.<\/p>\n A really great way to do that is by using an exit-intent\u00ae popup to suggest blog posts that are related to the one they were just reading.<\/p>\n Remember, there are a number of different reasons why someone might be about to click away from your site, and it doesn\u2019t always mean that they aren\u2019t enjoying your content. Perhaps they simply got distracted by something, like a new email or social media notification.<\/p>\n Remind them why they visited your site in the first place: to get specific information from your content.<\/p>\n The key to the related posts technique is making sure that your headlines are highly clickable. Also, use enticing images that draw the eye and relate specifically to the post topic. If your related posts are appealing, you\u2019re more likely to re-engage distracted visitors and persuade them to stick around for a while longer.<\/p>\n The problem with so many exit popups is that they don\u2019t offer something the visitor really wants. This happens because many businesses have several different buyer personas<\/a>, and each persona is going to respond to offers differently.<\/p>\n Sure, your popup might be offering the greatest ebook known to man about how to juggle 6 balls in the air, but if a segment of your visitors has already mastered that technique, and now wants to learn how to spin a ball on their nose, then your offer is useless for capturing those visitors.<\/p>\n A simple way to get around this problem and present the perfect offer to each visitor is by letting them choose what they\u2019re most interested in.<\/p>\n You can do it like this: first, present an exit-popup with 2-3 options for them to choose from.<\/p>\n Once they select an option, present them with the optin form to get a lead magnet specifically tailored to the topic they chose.<\/p>\n There is a psychological phenomenon that makes people feel uncomfortable leaving things incomplete. It\u2019s known as the Zeigarnik Effect<\/a>, a term coined by the 20th-century Russian psychologist, Bluma Zeigarnik.<\/p>\n Zeigarnik saw that waiters could remember long food orders and match the correct meal to each customer but they promptly forgot these orders as soon as the food was delivered. She wondered why, so she conducted a series of experiments<\/a> to figure it out.<\/p>\n Her theory was that the pending order created a state of \u201cincompleteness\u201d in the waiter\u2019s mind, which made them unable to let go of the information until that state of mind was resolved through delivery of the meal.<\/p>\n Through her experiments, Zeigarnik discovered that unfinished tasks are remembered about twice as well as completed ones and that we as humans have a child-like impatience to gratify this need for closure.<\/p>\n You can take advantage of the Zeigarnik Effect to coax your visitors into action by showing them that they have an incomplete task. By pointing out the \u201cincompleteness,\u201d they\u2019ll seek to get closure by completing the task.<\/p>\n LinkedIn does this by showing you your progress as you fill out your profile. By showing you your \u201cprofile completeness,\u201d you get the urge to enter all the information that they want until your profile appears as \u201c100% complete.\u201d<\/p>\n This can work for exit popups as well. All you have to do is display a progress bar at the top. Here\u2019s an example from CoSchedule<\/a>:<\/p>\n Images can make a huge difference in any online marketing campaign, and exit popups are no exception.<\/p>\n In eCommerce, 67% of consumers<\/strong> say that the quality of the product image is \u201cvery important\u201d in selecting and purchasing the product\u2014more important than product-specific information, a long description, or even ratings and reviews!<\/p>\n Images are so important to shoppers when deciding whether to purchase a product, so think about how you could use images to get people to do something smaller, like entering their email address for your free ebook.<\/p>\n Matthew Barby includes an appealing mockup of his Growth Hacking eBook in his popup:<\/p>\n Since he\u2019s using an image of the product, which includes its title, he doesn\u2019t even need that much copy to get the point across. The only description he really includes (or needs) is that the book you\u2019ll get is 54 pages long.<\/p>\n If Barby removed the image, it might be a whole lot less appealing, right?<\/p>\n This is one of the best exit popup hacks for eCommerce product pages<\/a> and checkout pages<\/a>.<\/p>\n What if your potential customer is on the fence about purchasing your product because of just one small objection, and if you could overcome that objection it would be the last nudge they need to make the purchase?<\/p>\n One of the biggest objections that shoppers have is the worry that they will buy your product and later regret it. The dreaded Buyer\u2019s Remorse.<\/p>\n Thankfully, this is also one of the easiest objections to overcome when you provide some sort of money back guarantee.<\/p>\n Neil Patel overcomes this objection by including a 30-day money back guarantee on his exit popup for Quick Sprout<\/a>.<\/p>\n But don\u2019t stop at a money back guarantee. Take inventory of all the likely objections that your shoppers may have, and check that you\u2019ve thoroughly covered them all, either on your product or checkout page or on your exit popup.<\/p>\n Here are the 10 most common objections<\/strong> that online shoppers have, and ideas for how you can overcome those objections in your exit popup:<\/p>\n When a shopper is about to abandon their cart, do you use an exit-intent\u00ae popup to recover them?<\/p>\n Exit popup hacks #6 and #9 both use the Zeigarnik effect to prevent shopping cart abandonment<\/a>.<\/p>\n Simply remind them that they still have items left in their cart, and it will create a strong\u2014sometimes irresistible\u2014urge to get closure by completing the purchase.<\/p>\n Your copy could say something along the lines of, \u201cWait! You still have these items in your cart\u2026\u201d or \u201cWait! Don\u2019t leave without your\u2026\u201d and then show images of the items they are about to leave behind.<\/p>\n Sometimes, however, shoppers just aren\u2019t ready to buy, even though they\u2019re still interested. Offer to save their basket, and collect their email in the process. Then it will be super easy for them to come back to your site and pick up where they left off, and you can even start sending them emails<\/a>. Check out our list of abandoned cart email examples<\/a> for inspiration.<\/p>\n The great thing about offering a discount in an exit popup, in exchange for the visitor\u2019s email address, is that it accomplishes two things at once:<\/p>\n Here\u2019s an example:<\/p>\n What\u2019s really great about this example is that they also point out that getting on the email list gives you exclusive access to new products and discounts\u2014even more reason to opt in! And instead of a generic \u201cSubscribe\u201d button, they\u2019ve used much more compelling copy, \u201cGet My Discount Now.\u201d<\/p>\n If you are looking for a surefire way to recover visitors who are about to abandon your eCommerce site, coupon exit popups are the way to do it. After all, if someone is interested in buying your products, why wouldn\u2019t they accept an easy discount?<\/p>\n Pro Tip<\/strong>: Make sure to include any fine print about the offer somewhere at the bottom of your exit popup.<\/p>\n Did you know that shipping costs are the #1 reason for shopping cart abandonment<\/a>? Offer free shipping in your exit popup, and you stand to recover 44% of shoppers<\/strong> about to abandon their carts.<\/p>\n So, free shipping exit popups are a no-brainer. However, there are two different ways you can approach them.<\/p>\n The first way is to give the free shipping coupon code right inside the exit popup, as shown below:<\/p>\n To make the purchase easier, you might even include a link back to the product they were viewing, or a link back to the shopping cart, similar to what Baby Age<\/a> does below with their \u201cApply Coupon Instantly\u201d button.<\/p>\n The advantage of this method is that there\u2019s no additional work needed on the shopper\u2019s part to complete their purchase. If they were already thinking about buying, but shipping was an issue, all they need to do is copy and paste the coupon code and checkout.<\/p>\n The only disadvantage to this method is if they don\u2019t buy now, you\u2019ll have missed out on collecting their email address.<\/p>\n We suggest giving the free shipping code directly on your shopping cart pages<\/strong> to prevent shopping cart abandonment. On product pages, you might try offering the free shipping in exchange for an email address.<\/p>\n As with anything, you\u2019ll need to test it out to see what creates the best results for you.<\/p>\n It\u2019s a well-known fact that scarcity<\/a> (having less of something) increases the urge to buy. Nobody wants to miss out on getting something they want, and it doesn\u2019t feel good when someone else gets it and you don\u2019t.<\/p>\n Zulily<\/a> does an amazing job of creating scarcity. When you add an item to your cart, they include the number of items left (e.g. \u201cHURRY\u2014only 6 left!\u201d) in big red letters on the shopping cart page.<\/p>\n Now imagine how effective this could be as an exit popup that appears when someone is about to abandon their cart.<\/p>\n Booking.com<\/a> uses a popup during the reservation process to show how many other people are looking at the same hotel. Better act now before someone else gets your room!<\/p>\n It\u2019s human nature to procrastinate. Whether it\u2019s deciding to enter an email address or make a large purchase, people tend to avoid making difficult decisions.<\/p>\n Urgency<\/a> gets the ball rolling by defining a definite deadline, either you get the offer before this time, or you miss out.<\/p>\n OptinMonster\u2019s exit popup highlights the limited time discount with yellow and a red arrow so you are sure to notice it.<\/p>\n Diamond Candles<\/a> uses a countdown timer<\/a> to just a few minutes, so you have to check out right now or you\u2019ll miss out on the free shipping.<\/p>\n It takes approximately 7 touches to make a sale, so offering a free trial gives you a great chance to get your foot in the door and warm up your leads with multiple touches.<\/p>\n Snack Nation<\/a> understands this well. All you have to do to get a free sample box delivered to you is cover the $9.95 shipping and handling.<\/p>\n Web Designer Depot<\/a> offers 7 days of free downloads. What\u2019s great about this popup is they bring to your attention how valuable these 7 days are, with over 250,000 graphics, icons, vectors and more.<\/p>\n Similar to suggesting related posts in an exit popup on a blog post page (as in exit popup hack #4), you can also suggest related products on product pages.<\/p>\n If you have a wide range of products (like clothing or shoes), it\u2019s extremely helpful to recommend other similar products related to the one that the shopper is viewing. The product that they\u2019re looking at might not be the right fit, but a similar product might be just what they need.<\/p>\n Throw some social proof<\/a> into the mix and suggest your most popular items in an exit popup.<\/p>\n Not only does this help keep shoppers on your eCommerce site for longer, but it reminds them that other shoppers love your products too!<\/p>\n Muubbaa<\/a> uses the headline, \u201cMost Wanted\u201d to reinforce the desirability of their clothing.<\/p>\n Some customers might be leaving because the product you offered wasn\u2019t quite robust enough for them. If you think that might be the case, offer them an upgraded version of your product (known as an upsell<\/a>).<\/p>\n To learn more, read What Is the Difference Between Upselling and Cross-Selling?<\/a><\/p>\n Norwegian Cruise Line<\/a> adds value by offering additional amenities to your reservation, free of charge.<\/p>\n Don\u2019t hold anything back that you can offer or give away as a bonus. Your exit popup is your last chance to capture those leads, so make it good!<\/p>\n Surveys are a great way to learn more about your visitors and how you can make your website better. However, many sites use them at the wrong times, which makes for terrible user experience.<\/p>\n Imagine landing on a website for the first time and then being hit with a survey about how your experience has been on the website. Or being right in the middle of a purchase, and getting interrupted by a popup survey<\/a>. That would be pretty annoying, right?<\/p>\n The good thing about exit popups is that they don\u2019t interrupt you in the middle of doing something on the page. This makes exit popups great for surveys. Just make sure that you don\u2019t include a survey on your homepage, or on any other page that wouldn\u2019t make sense for someone to be filling out your survey.<\/p>\n Also, be respectful of your visitor\u2019s time and don\u2019t expect them to fill out a survey for nothing. Give them something in exchange. Here\u2019s an example of a quick 15-second survey with a free gift:<\/p>\n Quizzes are one of the most irresistible lead magnets because they provide personalized information based on how the user responds. Personality type quizzes are especially popular.<\/p>\n Why? Robert Simmermon, Ph.D.<\/a>, a media psychologist, says, \u201cI think [online quizzes] are fun, but I think it also does touch something about our own sense of our unfolding story.\u201d<\/p>\n Quizzes satisfy our natural desire to make sense of our lives by organizing events into stories to create our own biographies (according to narrative psychology<\/a>). They also offer the opportunity to reaffirm judgments we\u2019ve already made about ourselves, and let us be the heroes of our own story.<\/p>\n VisualDNA<\/a> uses quizzes to gather insights into audiences. People voluntarily take their quizzes to uncover who they are on the basis of psychological theory, and they get to amass an enormous amount of audience data. It\u2019s brilliant!<\/p>\n But quizzes aren\u2019t just limited to personality types. You can use quizzes to re-engage your abandoning visitors on just about any topic.<\/p>\n Here\u2019s an example of an exit popup quiz from Healing ADD<\/a> on finding your ADD type:<\/p>\n Sometimes your visitor is enjoying your content, but they\u2019re too busy to implement your advice on their own. Solve that problem for your visitors by offering a done-for-you solution.<\/p>\n For example, Betty Means Business<\/a> offers 3 essential done-for-you scripts to attract more clients.<\/p>\n You could offer something similar with a fill-in-the-blank PDF template, an Excel spreadsheet, a Photoshop file, a Word Document, or even audio clips.<\/p>\n On product pages, you could implement an exit popup with an offer to configure the product for the customer. Or, if the product requires any work on the customer\u2019s part, offer a complete done-for-you service.<\/p>\n Put yourself in your visitor\u2019s shoes and think, \u201cWhat can I do to make their life easier?\u201d If you can save them from a lot of time or frustration, you\u2019ll have the perfect hook for your exit popup.<\/p>\n Stop your visitors in their tracks with the powerful word<\/a>, \u201cwait.\u201d<\/p>\n Perhaps it\u2019s due to our need for closure, but there\u2019s something alluring about the word \u201cwait,\u201d isn\u2019t there? What are you waiting for? So mysterious!<\/p>\n Green Mountain Mustard<\/a> knows you were thinking about buying mustard since you were browsing their site, so their exit popup gives you a friendly reminder.<\/p>\n You could do the same thing on a landing page or a product page. Remind visitors of what they\u2019ll miss out on if they click away now.<\/p>\n Another reason visitors bail on your site is that they\u2019re simply bored. But if you can make them smile or even laugh, it will be hard for them not to take you up on your parting offer.<\/p>\n KlientBoost<\/a> uses the \u201cpile of poo\u201d emoji\u2014those cute, smiling piles of poop\u2014to lighten the mood.<\/p>\n Here\u2019s another example of a humorous exit popup. How can you resist those big, brown puppy eyes?<\/p>\n GQ Magazine<\/a> gets real in-your-face with this humorous exit popup:<\/p>\n If humor fits with your brand, this is not the time to hold it in, so let it loose in your exit popup!<\/p>\n You\u2019ve probably been on a sales page before where you saw a chat box pop up, like this one from Xchop<\/a>:<\/p>\n This, of course, lets you give your potential customers answers to any questions they may have about purchasing your product or service.<\/p>\n However, you don\u2019t have to offer 24-hour live chat in order to be helpful to your visitors.<\/p>\n Use your exit-intent\u00ae popup to schedule a time to chat at a later date. Neil Patel<\/a> asks for the visitor\u2019s name, email and website URL to reserve a confidential discussion:<\/p>\n And here\u2019s another example where the popup asks for the best contact information, giving the choice of either email or phone:<\/p>\n Psychologists have discovered that we all have a strong urge to be consistent<\/a>. Once we make a decision or perform an action, we have the tendency to stick by that decision in all our future actions. This is known as a \u201cdecision heuristic:\u201d a mental shortcut for making decisions.<\/p>\n Asking your visitors to take the first step is always the hardest. But if they just take that one step, all the next steps will become much easier. That\u2019s because they are building up mental momentum.<\/p>\n Making that first step really\u00a0easy for prospects to take gets the ball rolling. Then, you can get them to take a more difficult action. Kind of like a domino effect, you have to apply a bit of force to knock down the first domino but after that, all the other dominos fall down effortlessly.<\/p>\n Smart marketers understand this principle and put it to use in their optin forms by asking for an easy action first (press a button) before asking for a more difficult action (submitting their email address). This is called a 2-step opt-in.<\/p>\n How can you use a 2-step opt-in with your exit popups? Simple. Place a button on the exit popup that users will have to click before they can see the opt-in form. Use a call-to-action that would be a no-brainer for your target subscriber or something they simply can\u2019t resist.<\/p>\n For example, QuickSprout<\/a> once used the headline, \u201cAre You Doing Your SEO Wrong?\u201d If this headline had been on a 2-step exit popup, they could have had a button below it saying, \u201cClick Here to Find Out.\u201d Then after the click, they could have displayed the opt-in form.<\/p>\n Treehouse<\/a> uses the headline, \u201cChange your Career. Change your Life.\u201d If they put that headline on a 2-step exit popup, they could display a button below it saying, \u201cClaim Your Free Trial.\u201d Then, they reveal the form to enter your name and email.<\/p>\n See how that works? A simple button looks a lot more harmless than a form asking for information. Visitors won\u2019t see the harm in taking that first action, but then they\u2019ll feel committed to following through.<\/p>\n Another version of the 2-step opt-in is a yes\/no choice. But instead of just one call to action button, you offer two: a \u201cright\u201d choice and a \u201cwrong\u201d choice.<\/p>\n Here\u2019s an example from Social Triggers<\/a>:<\/p>\n This works to increase conversions because of the psychology of choice<\/a>: when given a choice of doing something, people are more likely to want to do that very thing.<\/p>\n Choices make us feel more in control, more powerful. When we feel powerful, we tend to act more impulsively when it comes to making decisions.<\/p>\n For this to work for your exit popup, you need to make the \u201cright\u201d choice really obvious to the visitor. So obvious, in fact, that they don\u2019t even have to think. Remember, the minute they have to think about the choice, you\u2019ve lost them.<\/p>\n The color of your call to action buttons<\/a> is important for this type of exit popup. We\u2019ve been conditioned to associate bold colors with action, and dull colors with inaction. By making one button pop with a bright red color, and making the other button grayed out, the visitor gets the psychological message that they\u2019re supposed to click on the red button and not the gray one.<\/p>\n Be sure to use your powers for good and not evil.\u00a0?<\/p>\n Your button copy is important too. You want your users to feel that they actually have a choice while still making it a no-brainer decision. This is something of an art, and many marketers tend to go over the line by writing copy that sounds too pushy or condescending.<\/p>\n The Social Triggers example above is a great example because the negative option uses the word, \u201creject.\u201d This is an excellent word to use because it\u2019s empowering. Being able to reject something gives me that feeling of being in control of the situation.<\/p>\n At the same time, why would I want to reject something that\u2019s being offered for free, especially if it delivers on the big promise in the headline (\u201cWant to learn how to get 5,000 subscribers for free?\u201d). Plus, it sounds a little silly and over-the-top.<\/p>\n Naturally, I\u2019m going to go with the free ebook.<\/p>\n Social proof<\/a> works because we tend to look to others in order to decide the right thing to do.<\/p>\n Over 100,000 web developers can\u2019t be wrong, right?<\/p>\n Or how about 310,000+ dog lovers? In fact, if you\u2019re a dog lover you might be asking yourself, \u201cWhy didn\u2019t I join this community sooner? If so many others have joined, they must know something I don\u2019t.\u201d<\/p>\n These are some pretty impressive examples, but you don\u2019t necessarily need huge numbers in order to leverage social proof in your marketing. In fact, you don\u2019t need your own numbers at all. You could simply use someone else\u2019s numbers or results as an example. Simply point out what others have done, and how your prospect can follow their lead.<\/p>\n Authority is a powerful tool that you can use to increase conversions on your exit popups.<\/p>\n If you have any special certifications or qualifications that can give visitors greater confidence in your authority and expertise? Show that off on your exit popup!<\/p>\n Timothy Sykes<\/a> displays his \u201cTop Trader\u201d badge right on his exit popup:<\/p>\n Have you written any guest posts<\/a> for popular blogs? Have you been featured in any magazines? Display all of those logos at the bottom of your popup as PreneurCast<\/a> does:<\/p>\n Remember, people have a natural tendency to follow authority figures. Position yourself as the expert, and it will be so much easier to get visitors to take the action you\u2019re asking of them.<\/p>\n Numbers can be used in a variety of ways to increase conversions on your exit popups.<\/p>\n For starters, numbers are great attention-grabbers<\/a>. There\u2019s just something about seeing a number\u2014especially a very specific, odd number, like 1,837\u2014that causes us to stop and take notice.<\/p>\n We also know that people have a tendency to infer larger sizes<\/a>, or more of something, from larger numbers. So 660 minutes sounds larger than 11 hours, even though they\u2019re the exact same amount of time. Use this to your advantage in your popup copy by using smaller units when you want to give the impression of bigger amounts.<\/p>\n Of course, if you have big amounts to show off, like Syed Balkhi<\/a>, then by all means, do it!<\/p>\n Just like great copy, great popup design<\/a> can increase conversions on your exit popups by drawing the eye where it needs to go.<\/p>\n Our eyes have the ability to take in so much visual information that it\u2019s more than our brains can consciously process. So, we\u2019re hardwired to focus on only the most compelling information\u2014the information we believe to be the most important\u2014and skim over the rest.<\/p>\n This is called selective attention<\/a>. The result of selective attention is that people naturally look for visual information to tell them what\u2019s important and what\u2019s not. Because of this, we can actually direct where the eye will look by guiding their eye using visual cues, like arrows.<\/p>\n Arrows actually help the viewer comprehend information better than written directions alone. They literally point the way, direct the viewer\u2019s focus, and help the viewer filter out unimportant information. Use arrows on your exit popups to direct attention towards your call to action.<\/p>\n Here\u2019s an example from Kindlepreneur<\/a>:<\/p>\n![\"Fastrack](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/07\/Fastrack-Group-Exit-Intent-Optin.jpg\")
<\/p>\n<\/span>1. Use Your Visitor\u2019s Name<\/span><\/h3>\n
![\"exit](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/05\/optinmonster-smart-tags-example.png\")
<\/p>\n<\/span>2. Personalize by Referral Source<\/span><\/h3>\n
![\"exit](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Welcome-Smart-Blogger-Readers.png\")
<\/p>\n![\"referral_site_popup_pinterest\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/06\/referral_site_popup_pinterest.png\")
<\/p>\n<\/span>3. Offer a Content Upgrade<\/span><\/h3>\n
![\"RazorSocial](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/03\/razorsocial_optin-e1460657491626.png\")
<\/p>\n<\/span>4. Suggest Related Posts<\/span><\/h3>\n
![\"Related](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Related-Posts.png\")
<\/p>\n<\/span>5. Give Visitors a Few Choices<\/span><\/h3>\n
![\"Multiple-Choice-Popup\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/05\/Multiple-Choice-Popup.jpg\")
<\/p>\n<\/span>6. Add a Progress Bar<\/span><\/h3>\n
![\"LinkedIn](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/LinkedIn-Profile-Completeness.png\")
<\/p>\n![\"coschedule](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/coschedule-popup.gif\")
<\/p>\n<\/span>7. Include a Picture of the Bribe<\/span><\/h3>\n
![\"All](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/All-About-Images-Infographic-e1460718351413.png\")
<\/a><\/p>\n![\"Matthew](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/growth-hacking-ebook-popup-e1460718990243.png\")
<\/p>\n<\/span>8. Overcome Objections<\/span><\/h3>\n
![\"Overcome](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Quick-Sprout-Traffic-University-SEO-and-Online-Marketing-Training-e1460607342164.png\")
<\/p>\n\n
<\/span>9. Give a Reminder<\/span><\/h3>\n
![\"Save](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Save-Cart-to-Email.png\")
<\/p>\n<\/span>10. Offer a Discount<\/span><\/h3>\n
\n
![\"Email](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Email-for-Discount-e1460755038623.png\")
<\/p>\n<\/span>11. Offer Free Shipping<\/span><\/h3>\n
![\"\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Free-Shipping-Over-50.jpg\")
<\/p>\n![\"Apply](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Apply-Coupon-Instantly-e1460754308554.png\")
<\/p>\n<\/span>12. Create Scarcity<\/span><\/h3>\n
![\"Zulilly](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Zulilly-Scarcity.png\")
<\/p>\n![\"booking](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/booking-scarcity-popup-e1460756491465.png\")
<\/p>\n<\/span>13. Add Urgency<\/span><\/h3>\n
![\"Urgency](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2015\/09\/urgencycouponpopup.png\")
<\/p>\n![\"Popup](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Popup-with-Timer-e1460754417300.png\")
<\/p>\n<\/span>14. Offer a Free Trial<\/span><\/h3>\n
![\"Snack](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/freetrial_snacknation.png\")
<\/p>\n![\"WebDesignerDepot\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/WebDesignerDepot.jpg\")
<\/p>\n<\/span>15. Suggest Related Products<\/span><\/h3>\n
![\"relatedproductpopup\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/relatedproductpopup.png\")
<\/p>\n<\/span>16. Suggest Popular Products<\/span><\/h3>\n
![\"Muubaa](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Muubaa-Popup.png\")
<\/p>\n<\/span>17. Offer More Value<\/span><\/h3>\n
![\"upgrade_norwegian\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/upgrade_norwegian.png\")
<\/p>\n<\/span>18. Present a Survey<\/span><\/h3>\n
![\"Survey](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/surveypopup.png\")
<\/p>\n<\/span>19. Give a Quiz<\/span><\/h3>\n
![\"Who](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Who-am-I-Quiz.png\")
<\/p>\n![\"ADD](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/ADD-Quiz-e1460868411426.jpg\")
<\/p>\n<\/span>20. Offer a Done-for-You<\/span><\/h3>\n
![\"Betty](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/BettyMeansBusiness-e1460909810803.jpg\")
<\/p>\n<\/span>21. Use the Word, \u201cWait\u201d<\/span><\/h3>\n
![\"Wait](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Wait-you-forgot-your-mustard-e1460607164736.png\")
<\/p>\n<\/span>22. Make Them Laugh<\/span><\/h3>\n
![\"klientboost_casualoptin\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/klientboost_casualoptin.png\")
<\/p>\n![\"Please](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Please-dont-go-exit-popup.png\")
<\/a><\/p>\n![\"GQ](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/GQ-pop-up-exit-intent-e1460912776289.png\")
<\/p>\n<\/span>23. Offer to Chat<\/span><\/h3>\n
![\"XHTML](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/XHTML-Chop.png\")
<\/p>\n![\"Neil](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Neil-Patel-popup-e1460913428274.png\")
<\/p>\n![\"Answer](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Answer-Questions-Popup-e1460590754422.png\")
<\/a><\/p>\n<\/span>24. Use a 2-Step Optin<\/span><\/h3>\n
![\"Two](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Two-Step-Popup.png\")
<\/a><\/p>\n<\/span>25. Give a Yes\/No Choice<\/span><\/h3>\n
![\"SocialTriggers-YesNO\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/SocialTriggers-YesNO-e1456160858571.jpg\")
<\/p>\n<\/span>26. Use Social Proof<\/span><\/h3>\n
![\"Learnable\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Learnable-e1460608695827.png\")
<\/p>\n![\"Numbers](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2015\/10\/numberspopup.png\")
<\/p>\n<\/span>27. Use Your Credentials<\/span><\/h3>\n
![\"Timothy](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Timothy-Sykes-e1460608570937.jpg\")
<\/p>\n![\"PreneurCast\"](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/PreneurCast-e1460608968558.png\")
<\/p>\n<\/span>28. Use Numbers<\/span><\/h3>\n
![\"social](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/socialproofpopup.png\")
<\/p>\n<\/span>29. Use Arrows<\/span><\/h3>\n
![\"Kindlepreneur](\"https:\/\/optinmonster.com\/wp-content\/uploads\/2016\/02\/Kindlepreneur-Exit-Popup-e1461297511932.png\")
<\/p>\n<\/span>30. Use Animation<\/span><\/h3>\n