{"id":1309,"date":"2019-07-11T14:45:22","date_gmt":"2019-07-11T18:45:22","guid":{"rendered":"https:\/\/trustpulse.com\/40-exit-popup-hacks-that-will-grow-your-subscribers-and-revenue\/"},"modified":"2019-07-11T14:45:22","modified_gmt":"2019-07-11T18:45:22","slug":"40-exit-popup-hacks-that-will-grow-your-subscribers-and-revenue","status":"publish","type":"post","link":"https:\/\/trustpulse.com\/2019\/07\/11\/40-exit-popup-hacks-that-will-grow-your-subscribers-and-revenue\/","title":{"rendered":"40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue"},"content":{"rendered":"

Are you looking for ways to convert more of your website visitors? Exit popups are the secret weapon that all smart marketers use to dramatically increase their conversions. In this article, we\u2019ll show you 40 exit popup hacks that will substantially grow your subscribers, and your revenue.<\/p>\n

Exit-intent\u00ae technology<\/a> allows you to make one more effort to convert visitors as they are about to leave your site. By detecting when someone is about to navigate away, it presents the visitor with one final message (in a lightbox popup overlay<\/a>) right at that pivotal moment.<\/p>\n

Unlike immediate popups, which interrupt your visitor as they\u2019re trying to browse your site, exit popups aren\u2019t an annoyance.<\/p>\n

Now, some people are of the opinion that any<\/strong> form of popup is an annoyance<\/a>. However, even if your exit popup does annoy the occasional visitor, they were about to head out anyway. There\u2019s no harm in trying to get there attention before they\u2019ve got the door closed.<\/p>\n

The truth is, regardless of how you feel about popups<\/strong>, data shows that exit popups actually do work really well. When you implement an exit-intent\u00ae popup on your site, you could recover 53% of abandoning visitors<\/strong><\/a> like OptinMonster customer Fastrack.<\/p>\n

\"Fastrack<\/p>\n

We can\u2019t guarantee that your results will be quite that dramatic, but if you\u2019re not using exit popups, you\u2019re leaving a lot of money on the table.<\/p>\n

So, without further ado, whether you\u2019re looking for an idea for your very first exit popup, or looking for new things to tweak and test, here are 40 exit popup hacks to get you started:<\/p>\n

<\/span>1. Use Your Visitor\u2019s Name<\/span><\/h3>\n

The big reason that so many popups are aggravating to users isn\u2019t that they\u2019re advertisements\u2014it\u2019s because they\u2019re usually far too generic. Personalization can make all the difference, which is why it starts out our list of exit popup hacks.<\/p>\n

Imagine moving into a new neighborhood. You head down to the store on the corner and end up chatting with the owner for half an hour about your shared love of breakfast burritos.<\/p>\n

As you\u2019re walking by a few days later, one of the street vendors yells out at you, encouraging you to buy an apple from their cart. Then, you hear your name; it\u2019s the shop owner you met the other day, smiling at you and inviting you into their shop.<\/p>\n

Are you going to buy an apple from an anonymous vendor or the shop owner calling to you by name and smiling at you warmly?<\/p>\n

Yeah, we\u2019d pick the shop owner, too.<\/p>\n

Guess what? Your website can do the same thing.<\/p>\n

Before you ever ask for a sale, ask your visitor for their name.<\/p>\n

Later, when your visitor is about to abandon one of your product pages, you could grab their attention with an exit popup with their own name on it:<\/p>\n

\"exit<\/p>\n

Personalize your exit popups with the visitor\u2019s name, or any variable you want, using OptinMonster\u2019s Smart Tags<\/a>.<\/div>\n

You can do this by getting your visitor\u2019s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer.<\/p>\n

<\/span>2. Personalize by Referral Source<\/span><\/h3>\n

Continuing in our list of exit popup hacks, in the coveted number 2 spot, is yet another personalization tip. As we just discussed, personalization is key to making advertisements like exit popups feel more friendly.<\/p>\n

One super smart and simple way to do that is by personalizing the popup based on the referral source.<\/p>\n

For example, let\u2019s say the visitor got to your page through a guest post you wrote<\/a> for a specific website. Or perhaps you got featured somewhere recently, and you want to get the most out of that traffic by personalizing your exit popups for that particular audience.<\/p>\n

You can use referrer detection technology<\/a> to detect when a visitor is coming from any specific domain, and use that information to customize your exit popups.<\/p>\n

Here\u2019s an example from RebootAuthentic<\/a>:<\/p>\n

\"exit<\/p>\n

See how the headline is personalized for Smart Blogger readers? You can personalize your exit popups for any audience you choose.<\/p>\n

Another possibility is to personalize your popups for traffic coming from your social media channels. For example, if the referring domain is Pinterest, your exit popup could include an offer that appeals to those visitors.<\/p>\n

\"referral_site_popup_pinterest\"<\/p>\n

If the referring domain is Facebook, you could invite visitors to join the conversation over on your Facebook page or private Facebook group.<\/p>\n

Think like a detective: what information can you deduce about your visitors from the referring domain? How can you use that knowledge to personalize your exit popup?<\/p>\n

<\/span>3. Offer a Content Upgrade<\/span><\/h3>\n

How about presenting your abandoning visitor with an upgrade to the content they were just reading?<\/p>\n

By offering content upgrades, RazorSocial increased their conversions by a whopping 520%<\/strong><\/a>!<\/p>\n

\"RazorSocial<\/p>\n

A content upgrade<\/a> is simply a more in-depth or a higher-value version of a particular blog post. So for example, let\u2019s say your blog post is about how to create an email newsletter<\/a>. Your visitors might read the post and be very interested in getting started, but think that they don\u2019t have time right now.<\/p>\n

As they go to close the browser, present them with a free download of a downloadable PDF version of the post or a checklist with the steps they need to follow.<\/p>\n

If you need some help creating your content upgrades, check out these 10 tools to help you create quality content upgrades<\/a>.<\/p>\n

<\/span>4. Suggest Related Posts<\/span><\/h3>\n

Your website is your online storefront and the longer someone stays in your store, the better. So, sometimes your main objective is simply to reduce your bounce rate and have your visitors spend more time on your site.<\/p>\n

A really great way to do that is by using an exit-intent\u00ae popup to suggest blog posts that are related to the one they were just reading.<\/p>\n

\"Related<\/p>\n

Remember, there are a number of different reasons why someone might be about to click away from your site, and it doesn\u2019t always mean that they aren\u2019t enjoying your content. Perhaps they simply got distracted by something, like a new email or social media notification.<\/p>\n

Remind them why they visited your site in the first place: to get specific information from your content.<\/p>\n

The key to the related posts technique is making sure that your headlines are highly clickable. Also, use enticing images that draw the eye and relate specifically to the post topic. If your related posts are appealing, you\u2019re more likely to re-engage distracted visitors and persuade them to stick around for a while longer.<\/p>\n

<\/span>5. Give Visitors a Few Choices<\/span><\/h3>\n

The problem with so many exit popups is that they don\u2019t offer something the visitor really wants. This happens because many businesses have several different buyer personas<\/a>, and each persona is going to respond to offers differently.<\/p>\n

Sure, your popup might be offering the greatest ebook known to man about how to juggle 6 balls in the air, but if a segment of your visitors has already mastered that technique, and now wants to learn how to spin a ball on their nose, then your offer is useless for capturing those visitors.<\/p>\n

A simple way to get around this problem and present the perfect offer to each visitor is by letting them choose what they\u2019re most interested in.<\/p>\n

You can do it like this: first, present an exit-popup with 2-3 options for them to choose from.<\/p>\n

\"Multiple-Choice-Popup\"<\/p>\n

Once they select an option, present them with the optin form to get a lead magnet specifically tailored to the topic they chose.<\/p>\n

<\/span>6. Add a Progress Bar<\/span><\/h3>\n

There is a psychological phenomenon that makes people feel uncomfortable leaving things incomplete. It\u2019s known as the Zeigarnik Effect<\/a>, a term coined by the 20th-century Russian psychologist, Bluma Zeigarnik.<\/p>\n

Zeigarnik saw that waiters could remember long food orders and match the correct meal to each customer but they promptly forgot these orders as soon as the food was delivered. She wondered why, so she conducted a series of experiments<\/a> to figure it out.<\/p>\n

Her theory was that the pending order created a state of \u201cincompleteness\u201d in the waiter\u2019s mind, which made them unable to let go of the information until that state of mind was resolved through delivery of the meal.<\/p>\n

Through her experiments, Zeigarnik discovered that unfinished tasks are remembered about twice as well as completed ones and that we as humans have a child-like impatience to gratify this need for closure.<\/p>\n

You can take advantage of the Zeigarnik Effect to coax your visitors into action by showing them that they have an incomplete task. By pointing out the \u201cincompleteness,\u201d they\u2019ll seek to get closure by completing the task.<\/p>\n

LinkedIn does this by showing you your progress as you fill out your profile. By showing you your \u201cprofile completeness,\u201d you get the urge to enter all the information that they want until your profile appears as \u201c100% complete.\u201d<\/p>\n

\"LinkedIn<\/p>\n

This can work for exit popups as well. All you have to do is display a progress bar at the top. Here\u2019s an example from CoSchedule<\/a>:<\/p>\n

\"coschedule<\/p>\n

<\/span>7. Include a Picture of the Bribe<\/span><\/h3>\n

Images can make a huge difference in any online marketing campaign, and exit popups are no exception.<\/p>\n

In eCommerce, 67% of consumers<\/strong> say that the quality of the product image is \u201cvery important\u201d in selecting and purchasing the product\u2014more important than product-specific information, a long description, or even ratings and reviews!<\/p>\n

\"All<\/a><\/p>\n

Images are so important to shoppers when deciding whether to purchase a product, so think about how you could use images to get people to do something smaller, like entering their email address for your free ebook.<\/p>\n

Matthew Barby includes an appealing mockup of his Growth Hacking eBook in his popup:<\/p>\n

\"Matthew<\/p>\n

Since he\u2019s using an image of the product, which includes its title, he doesn\u2019t even need that much copy to get the point across. The only description he really includes (or needs) is that the book you\u2019ll get is 54 pages long.<\/p>\n

If Barby removed the image, it might be a whole lot less appealing, right?<\/p>\n

<\/span>8. Overcome Objections<\/span><\/h3>\n

This is one of the best exit popup hacks for eCommerce product pages<\/a> and checkout pages<\/a>.<\/p>\n

What if your potential customer is on the fence about purchasing your product because of just one small objection, and if you could overcome that objection it would be the last nudge they need to make the purchase?<\/p>\n

One of the biggest objections that shoppers have is the worry that they will buy your product and later regret it. The dreaded Buyer\u2019s Remorse.<\/p>\n

Thankfully, this is also one of the easiest objections to overcome when you provide some sort of money back guarantee.<\/p>\n

Neil Patel overcomes this objection by including a 30-day money back guarantee on his exit popup for Quick Sprout<\/a>.<\/p>\n

\"Overcome<\/p>\n

But don\u2019t stop at a money back guarantee. Take inventory of all the likely objections that your shoppers may have, and check that you\u2019ve thoroughly covered them all, either on your product or checkout page or on your exit popup.<\/p>\n

Here are the 10 most common objections<\/strong> that online shoppers have, and ideas for how you can overcome those objections in your exit popup:<\/p>\n

    \n
  1. I need to think about it.<\/strong>\u00a0People make purchases based on emotion, so if you appeal to them on an emotional level, you\u2019ll likely overcome this objection.<\/li>\n
  2. I need to talk to my wife\/husband\/partner.<\/strong> Give them a reason why their significant other will be grateful that they got this product.<\/li>\n
  3. I can find it cheaper somewhere else.<\/strong>\u00a0Demonstrate that you\u2019re the best value or the best price around.<\/li>\n
  4. I\u2019m happy with what I already have.<\/strong>\u00a0Show them how their life will be better with your product.<\/li>\n
  5. I don\u2019t have the budget.<\/strong>\u00a0Offer a payment plan. Or, calculate how your product will actually save them money, or make them money in the long run.<\/li>\n
  6. I\u2019m not sure if it will work for me.<\/strong>\u00a0Offer a trial.<\/li>\n
  7. How do I know my credit card information will be safe?<\/strong>\u00a0Display a security badge.<\/li>\n
  8. I don\u2019t have time right now.<\/strong>\u00a0Throw in a limited-time bonus.<\/li>\n
  9. Why should I choose you instead of the other guy?<\/strong>\u00a0Show what makes you better than your competitors.<\/li>\n
  10. I\u2019m not sure it has all the features I need.<\/strong>\u00a0Highlight your most amazing features in a bulleted list.<\/li>\n<\/ol>\n

    <\/span>9. Give a Reminder<\/span><\/h3>\n

    When a shopper is about to abandon their cart, do you use an exit-intent\u00ae popup to recover them?<\/p>\n

    Exit popup hacks #6 and #9 both use the Zeigarnik effect to prevent shopping cart abandonment<\/a>.<\/p>\n

    Simply remind them that they still have items left in their cart, and it will create a strong\u2014sometimes irresistible\u2014urge to get closure by completing the purchase.<\/p>\n

    Your copy could say something along the lines of, \u201cWait! You still have these items in your cart\u2026\u201d or \u201cWait! Don\u2019t leave without your\u2026\u201d and then show images of the items they are about to leave behind.<\/p>\n

    Sometimes, however, shoppers just aren\u2019t ready to buy, even though they\u2019re still interested. Offer to save their basket, and collect their email in the process. Then it will be super easy for them to come back to your site and pick up where they left off, and you can even start sending them emails<\/a>. Check out our list of abandoned cart email examples<\/a> for inspiration.<\/p>\n

    \"Save<\/p>\n

    <\/span>10. Offer a Discount<\/span><\/h3>\n

    The great thing about offering a discount in an exit popup, in exchange for the visitor\u2019s email address, is that it accomplishes two things at once:<\/p>\n