{"id":1995,"date":"2023-09-15T09:00:02","date_gmt":"2023-09-15T13:00:02","guid":{"rendered":"https:\/\/trustpulse.com\/?p=1995"},"modified":"2023-09-29T07:00:09","modified_gmt":"2023-09-29T11:00:09","slug":"product-recommendation-strategies","status":"publish","type":"post","link":"https:\/\/trustpulse.com\/2023\/09\/15\/product-recommendation-strategies\/","title":{"rendered":"Product Recommendation: The Key to Enhanced Shopping Experiences"},"content":{"rendered":"<p>Product recommendation: that one tool that has consistently proven its worth in <a href=\"https:\/\/optinmonster.com\/upselling-tips-and-examples\/\" target=\"_blank\" rel=\"noopener\">improving your upsell revenue<\/a>.<\/p>\n<p>These seemingly simple product recommendations can be the difference between a one-time visitor and a loyal customer.<\/p>\n<p>Let&#8217;s dive into the world of product recommendations and discover its magic.<\/p>\n<ul>\n<li><a href=\"#What\">What is Product Recommendation<\/a><\/li>\n<li><a href=\"#Benefits\">Benefits of Product Recommendation<\/a><\/li>\n<li><a href=\"#Strategies\">Product Recommendation Strategies<\/a><\/li>\n<li><a href=\"#Trustworthy\">How To Make Your Product Suggestions Trustworthy<\/a><\/li>\n<li><a href=\"#Mistakes\">Common Mistakes to Avoid<\/a><\/li>\n<\/ul>\n<h2 id=\"What\"><strong><span data-preserver-spaces=\"true\">What is Product Recommendation<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">At its core, a product recommendation is a personalized suggestion made to a shopper based on various factors, such as browsing history, purchase history, or even demographic details. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Think of it as a digital sales assistant, guiding customers towards products they might love, even if they didn&#8217;t know they were looking for them.<\/span><\/p>\n<h2 id=\"Benefits\"><strong><span data-preserver-spaces=\"true\">Benefits of Product Recommendation<\/span><\/strong><\/h2>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Increased Sales and Conversion Rates:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0By presenting relevant products, businesses can entice customers to add more to their cart or make a purchase they might have otherwise missed.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Enhanced Shopping Experience:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Recommendations can simplify shopping, helping customers find what they need faster and discover new products they&#8217;ll love.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Building Trust:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0When done right, personalized recommendations show customers that a brand understands and caters to their unique preferences.<\/span><\/li>\n<\/ol>\n<h2 id=\"Strategies\">Product Recommendation Strategies<\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Showcase_Best_Sellers\"><\/span>1. Showcase Best Sellers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The opinions of others often influence customers, so highlighting the best-selling and top-rated products can be a powerful product recommendation strategy.<\/p>\n<p>By showcasing these products on the website, businesses can increase their perceived value and make them more attractive to customers.<\/p>\n<p>When recommending your best sellers across your site, using a <a href=\"https:\/\/optinmonster.com\/recent-sales-popup\/\" target=\"_blank\" rel=\"noopener\">recent activity popup<\/a> is one of the strongest tools you can have.<\/p>\n<p>You&#8217;ve likely seen them before. They look like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/02\/TrustPulse-shows-users-who-recently-signed-up-min.png\" alt=\"TrustPulse-shows-users-who-recently-signed-up-min\" width=\"457\" height=\"255\" \/><\/p>\n<p><a href=\"http:\/\/www.trustpulse.com\">TrustPulse<\/a> is the leading software for adding these recent activity popups to your website.<\/p>\n<p>You can use recent activity popups to show your best sellers and when other customers have purchased them.<\/p>\n<p>This is an incredibly effective marketing strategy. Why?<\/p>\n<p>Because it leverages the power of <a href=\"https:\/\/trustpulse.com\/fomo-marketing\/\">fear of missing out<\/a>, also known as FOMO.<\/p>\n<p>By displaying a recent activity popup every time someone makes a purchase on your website, your visitors will feel like they&#8217;re missing out on an opportunity.<\/p>\n<p>How effective are these recent activity popups?<\/p>\n<p>At TrustPulse, we&#8217;ve seen them boost sales by up to 15%.<\/p>\n<p>You can also create an entire <a href=\"https:\/\/optinmonster.com\/how-to-create-a-landing-page\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a> of best-selling items you think your visitors would enjoy.<\/p>\n<p>Amazon, one of the most successful businesses on the planet, does this on their website:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Amazon-Best-Seller-Product-Suggestion-min.png\" alt=\"Amazon-Best-Seller-Product-Suggestion\" width=\"620\" height=\"279\" \/><\/p>\n<p>And if it works for them, there&#8217;s no reason it won&#8217;t work for you.<\/p>\n<p>This is a particularly helpful tip if you&#8217;re a <a href=\"https:\/\/www.wpbeginner.com\/beginners-guide\/proven-and-easy-to-start-online-business-ideas-that-make-money\/\" target=\"_blank\" rel=\"noopener\">new business<\/a>.<\/p>\n<p>That&#8217;s because you need to have a lot of data on your <a href=\"https:\/\/www.monsterinsights.com\/how-to-find-demographic-and-interest-reports-in-google-analytics\/\" target=\"_blank\" rel=\"noopener\">clients&#8217; demographics, interests<\/a>, or purchase history to make accurate product suggestions.<\/p>\n<p>But if you have items in your product line that have been popular, you can use them to make more general product recommendations across your site.<\/p>\n<p>To easily showcase best selling products on your website, you can use <a href=\"https:\/\/www.seedprod.com\/\">SeedProd<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/01\/seedprod-home.png\" alt=\"seedprod homepage\" width=\"620\" height=\"366\" \/><\/p>\n<p><a href=\"https:\/\/www.seedprod.com\/\" target=\"_blank\" rel=\"noopener\">SeedProd<\/a> is the <a href=\"https:\/\/trustpulse.com\/7-best-landing-page-builders-for-wordpress-to-increase-sales\/\">best landing page builder<\/a> for WordPress, and comes with custom WooCommerce blocks. Simply drag and drop the Best Selling Products block onto your page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/rsz_1best-selling-products-block.png\" alt=\"best selling products block seedprod\" width=\"620\" height=\"379\" \/><\/p>\n<p>You can choose how many columns of products to display, set the order they appear, choose colors and button styles, and more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Highlight_Trending_Items\"><\/span>2. Highlight Trending Items<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can make product recommendations based on a current trend. This is an effective strategy <a href=\"https:\/\/optinmonster.com\/holiday-email-marketing-tips-examples\/\" target=\"_blank\" rel=\"noopener\">around the holidays<\/a>.<\/p>\n<p>For example, if you run a clothing store, you can use the holiday season to make product recommendations that don&#8217;t rely on your customers&#8217; data. These are products that are trending around a certain time of year.<\/p>\n<p>The same can be true of seasonal items. Certain products are more popular in one season of the year, like summer or spring.<\/p>\n<p>Starbucks typically does this at the beginning of each new season:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Starbucks-sideline-popup-min-min.png\" alt=\"Starbucks-sideline-popup\" width=\"620\" height=\"306\" \/><\/p>\n<p>When you spot trends like this, you should use that knowledge to make smarter product recommendations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Promote_Discounted_Products\"><\/span>3. Promote Discounted Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many small and medium-sized businesses miss out on sales because they don&#8217;t display their <a href=\"https:\/\/optinmonster.com\/sales-promotion-examples\/\" target=\"_blank\" rel=\"noopener\">discounts and promotions<\/a> loudly enough.<\/p>\n<p>If you&#8217;re running a special promotion on specific products, you should suggest those products to all your site&#8217;s visitors.<\/p>\n<p>Old Navy, for example, uses a <a href=\"https:\/\/optinmonster.com\/simple-floating-bar-hacks-to-boost-conversions\/\" target=\"_blank\" rel=\"noopener\">Floating Bar<\/a> campaign at the bottom of their screen to show product offers across their site:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Old-navy-product-suggestions-min.png\" alt=\"Old-navy-product-suggestions\" width=\"620\" height=\"267\" \/><\/p>\n<p>Again, when you see larger companies using <a href=\"https:\/\/optinmonster.com\/ecommerce-marketing-strategies-to-explode-your-sales\/\" target=\"_blank\" rel=\"noopener\">cool marketing strategies<\/a>, they probably do it for a good reason.<\/p>\n<p>Using a Floating Bar campaign is an excellent way to display product-specific discounts and sales on your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Tailor_Personalization_Recommendations\"><\/span>4. Tailor Personalization Recommendations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Personalization is one of the most powerful strategies for product recommendations.<\/p>\n<p>Businesses can analyze customer data to create personalized product recommendations, including browsing history, purchase history, and demographic information.<\/p>\n<p>These recommendations can be tailored to each customer&#8217;s preferences and needs, increasing the likelihood of making a sale.<\/p>\n<p>As you would expect, no one does this better than Amazon:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Amazon-Product-recommendation-min-1.png\" alt=\"Amazon Product recommendation\" width=\"620\" height=\"207\" \/><\/p>\n<p>Setting this up is easier than you might think. And no, you don&#8217;t need to creep through your users&#8217; browser history or rely on backend recommendation algorithms.<\/p>\n<p>You already have all the information you need.<\/p>\n<p>With OptinMonster&#8217;s <a href=\"https:\/\/optinmonster.com\/features\/page-level-targeting\/\" target=\"_blank\" rel=\"noopener\">page-level targeting<\/a>, for example, you could trigger specific campaigns with suggested products based on what that user has purchased with you in the past.<\/p>\n<p>Page-level targeting with OptinMonster is also an excellent solution for adding recommended products on <a href=\"https:\/\/optinmonster.com\/refer\/shopify\/\">Shopify<\/a>, WooCommerce, or other large eCommerce sites, especially if you&#8217;re not super comfortable with their platform&#8217;s advanced settings.<\/p>\n<p>You can also <a href=\"https:\/\/optinmonster.com\/how-to-create-a-popup-based-on-location\/\" target=\"_blank\" rel=\"noopener\">target your customers based on location<\/a> using a <a href=\"http:\/\/www.optinmonster.com\" target=\"_blank\" rel=\"noopener\">OptinMonster<\/a>.<\/p>\n<p>Here&#8217;s a product suggestion example from a dessert store suggesting Italian gelato:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Geotargeting-product-suggestion-min.png\" alt=\"Geotargeting-product-suggestion\" width=\"450\" height=\"370\" \/><\/p>\n<p>Check out how you can make a <a href=\"https:\/\/optinmonster.com\/how-to-create-a-popup-based-on-location\/\" target=\"_blank\" rel=\"noopener\">popup based on location<\/a> for your product recommendations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Suggest_Related_Products\"><\/span>5. Suggest Related Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another effective product recommendation strategy is to suggest related products. When a customer is browsing a particular product, businesses can suggest other items that are related to that product.<\/p>\n<p>For example, if a customer looks at a cell phone, related products might include cell phone cases, chargers, or other phone accessories.<\/p>\n<p>By suggesting related products, businesses can encourage customers to make additional purchases and increase the overall value of each transaction.<\/p>\n<p>One of the most effective times for suggesting related products to your clients is at checkout. You&#8217;ve likely seen these before while shopping.<\/p>\n<p>Here&#8217;s an example from Walmart after adding a BBQ to the shopping cart:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Walmart-Checkout-Recommended-Items.png\" alt=\"Walmart-Checkout-Recommended-Items\" width=\"620\" height=\"264\" \/><\/p>\n<p>Remember that if you use this method, you need to be careful. If you accidentally make product recommendations unrelated to items in your customers&#8217; shopping cart, it can hurt <a href=\"https:\/\/optinmonster.com\/ecommerce-user-experience-best-practices\/\" target=\"_blank\" rel=\"noopener\">user experience (UX)<\/a>.<\/p>\n<p>And when it comes to <a href=\"https:\/\/optinmonster.com\/11-advanced-tips-to-reduce-shopping-cart-abandonment\/\" target=\"_blank\" rel=\"noopener\">reducing shopping cart abandonment<\/a>, you need to reduce friction as much as possible.<\/p>\n<p>One way of doing this is content-based filtering. It&#8217;s where each of your items has certain descriptors attached to trigger relevant product recommendations.<\/p>\n<p>It&#8217;s a popular filtering method for suggesting products, but it can be tedious to set up without the right tools.<\/p>\n<p>But there&#8217;s a much simpler way if you&#8217;re less technical. You can trigger a campaign for recommended items on a specific product page. It gets the same result but can be done in a lot less time.<\/p>\n<p>Check out this helpful article on how you can <a href=\"https:\/\/optinmonster.com\/how-to-boost-revenue-with-an-in-cart-upsell-popup\/\" target=\"_blank\" rel=\"noopener\">make product suggestion<\/a> campaigns in your customer&#8217;s shopping cart with OptinMonster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Engage_with_Email_Marketing_Recommendations\"><\/span>6. Engage with Email Marketing Recommendations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So far, we&#8217;ve only covered how to recommend products to visitors coming to your site. But you may already have a list of warm leads who would love your recommended products.<\/p>\n<p>We&#8217;re talking about <a href=\"https:\/\/optinmonster.com\/free-email-list\/\" target=\"_blank\" rel=\"noopener\">your email list<\/a>.<\/p>\n<p>You can use your email list to send product recommendations to increase sales. And the best part is that you can use this strategy for any platform you&#8217;re selling on.<\/p>\n<p>Instead of wasting a Saturday trying to figure out how to recommend products on Amazon, for example, you can create an <a href=\"https:\/\/optinmonster.com\/how-to-run-a-successful-email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener\">email marketing campaign<\/a> and send them to your online store.<\/p>\n<p>Hopefully, you&#8217;ve been <a href=\"https:\/\/optinmonster.com\/50-smart-ways-to-segment-your-email-list\/\" target=\"_blank\" rel=\"noopener\">segmenting your email list<\/a> to send more personalized suggestions to your audience. This helps you group similar users so you can create more effective campaigns.<\/p>\n<p>But if you haven&#8217;t been segmenting your email list, no worries.<\/p>\n<p>Take your most popular products, trending items, or any promotional offers you&#8217;re currently running and put them into your <a href=\"https:\/\/optinmonster.com\/6-steps-to-create-an-effective-email-autoresponder-series\/\" target=\"_blank\" rel=\"noopener\">automated email series<\/a>.<\/p>\n<p>In fact, product suggestions can be a powerful part of any <a href=\"https:\/\/optinmonster.com\/beginners-guide-to-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> as long as they&#8217;re done the right way.<\/p>\n<p>The most important thing to keep in mind is to take the time <a href=\"https:\/\/optinmonster.com\/9-tips-for-writing-email-marketing-copy-that-converts\/\" target=\"_blank\" rel=\"noopener\">to write your email copy<\/a>. When making all product recommendations in your emails, a good rule of thumb is never to come off as too &#8220;salesy.&#8221;<\/p>\n<p>Otherwise, you risk increasing <a href=\"https:\/\/optinmonster.com\/10-proven-ways-to-reduce-email-unsubscribe-rates\/\" target=\"_blank\" rel=\"noopener\">unsubscribes<\/a> and hurting your <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\" target=\"_blank\" rel=\"noopener\">open rates<\/a>.<\/p>\n<p>Oh, and double-check all of your links. That&#8217;s a big problem that happens more often than you think. The last thing you want is an interested buyer landing on a <a href=\"https:\/\/optinmonster.com\/best-404-page-examples\/\" target=\"_blank\" rel=\"noopener\">404 page<\/a>.<\/p>\n<p>But when done right, sending product suggestions to your email list can effectively boost your revenue.<\/p>\n<p>Check out this example from the Dollar Shave Club:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/dollar-shave-club-recommendation-email-min.png\" alt=\"dollar-shave-club-recommendation-email\" width=\"573\" height=\"446\" \/><\/p>\n<p>They put their product recommendations in a sleek email campaign. The copy is simple, conversational, and to the point.<\/p>\n<p>This is an excellent example of using email marketing to make powerful product recommendations.<\/p>\n<p>Here&#8217;s a great resource that gives you <a href=\"https:\/\/optinmonster.com\/email-marketing-templates\/\" target=\"_blank\" rel=\"noopener\">six email marketing templates<\/a> to save time when writing your email series. You can also use these for a product recommendation email template!<\/p>\n<p>We&#8217;ve covered six product recommendation strategies for increasing your sales. Your online business is now one big money-making recommendation engine at this point.<\/p>\n<p>But the truth is that none of these strategies will work if your product suggestions aren&#8217;t trustworthy.<\/p>\n<p>Let&#8217;s look at five practical things you can do to make your recommendations instantly trustworthy.<\/p>\n<h2 id=\"Trustworthy\">How To Make Your Product Suggestions Trustworthy<\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Show_High-Quality_Photos_of_Your_Product\"><\/span>1. Show High-Quality Photos of Your Product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They say that a picture is worth a thousand words. But when it comes to eCommerce, it might actually be more.<\/p>\n<p>That&#8217;s because the human brain can <a href=\"https:\/\/movableink.com\/blog\/29-incredible-stats-that-prove-the-power-of-visual-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">process images much faster<\/a> than text.<\/p>\n<p>Since a photo will probably be the first impression your clients have of your product, it&#8217;s important to make sure your images are high-quality.<\/p>\n<p>Just check out the difference between a product photo like this from the popular baby cream, Butt Paste:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Butt-Paste-560x289-min.jpg\" alt=\"Butt-Paste-product suggestion\" width=\"560\" height=\"289\" \/><\/p>\n<p>And another product photo from the same company:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/ButtPaste-good-product-suggestion-photo.png\" alt=\"ButtPaste-good-product-suggestion-photo\" width=\"620\" height=\"246\" \/><\/p>\n<p>Which one of these two products would you be more likely to purchase? Like most people, you go with the second one.<\/p>\n<p>You don&#8217;t need to hire a professional photographer to take images of your products. Most smartphones are now capable of taking high-quality photos.<\/p>\n<p>Here&#8217;s a great article to help you find tools to improve your <a href=\"https:\/\/optinmonster.com\/visual-content-creation-tips\/\" target=\"_blank\" rel=\"noopener\">visual content creation<\/a> skills.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Add_Trust_Signals_to_Your_Product_Recommendations\"><\/span>2. Add Trust Signals to Your Product Recommendations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the past, we&#8217;ve written about <a href=\"https:\/\/trustpulse.com\/how-to-get-customers-to-trust-your-website\/\">adding trust signals to your website<\/a>. You can (and should) do the same thing with product recommendations.<\/p>\n<p>Two powerful trust signals are <a href=\"https:\/\/trustpulse.com\/online-review-statistics\/\">reviews<\/a> and <a href=\"https:\/\/trustpulse.com\/get-customer-testimonials\/\">testimonials<\/a>.<\/p>\n<p>Adding a 5-star review scale underneath your product suggestion is a great way of showing other customers that this product has been tested.<\/p>\n<p>Here&#8217;s an example of a Shopify-recommended product that is linked from an email campaign:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Shopify-recommended-product-example-min.png\" alt=\"Shopify-recommended-product-example\" width=\"620\" height=\"416\" \/><\/p>\n<p>This small addition to the product recommendation Shopify uses can also go a long way toward making more sales for your business.<\/p>\n<p>Netflix uses a \u201cmatch percentage\u201d to make their suggested movies more credible:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Netflix-movie-recommendation-min.png\" alt=\"Netflix movie recommendation\" width=\"620\" height=\"161\" \/><\/p>\n<p>This small trust signal helps users choose which show or movie to watch next.<\/p>\n<p>And if you&#8217;re making a product recommendation on a specific web page or in an email, you should definitely add a testimonial. Testimonials are excellent at giving skeptical customers more information about the benefits of your product.<\/p>\n<p>Plus, getting testimonials isn&#8217;t nearly as hard as you might think. Read this article if you want to learn <a href=\"https:\/\/trustpulse.com\/collect-testimonials-automatically\/\">how to get killer testimonials for your products easily<\/a>.<\/p>\n<p>Other trust signals you can include are free shipping badges, free trial seals, or money-back guarantees.<\/p>\n<p>All of these let users know they can try your product at little or no risk making them instantly trust you more.<\/p>\n<p><strong>Resource<\/strong>: <a href=\"https:\/\/trustpulse.com\/negative-review-response-examples\/\">How To Respond to Negative Reviews + FREE Response Templates You Can Copy Paste<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Web_Copy_and_Design_Best_Practices\"><\/span>3. Use Web Copy and Design Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earlier in this article, we talked about improving your email copy to help your product recommendations. But the same goes for your product recommendation\u2019s <a href=\"https:\/\/optinmonster.com\/11-web-design-principles-that-will-boost-your-conversion-rate\/\">visual design<\/a>.<\/p>\n<p>If your campaigns are poorly designed, visitors likely won\u2019t stick around long without closing them.<\/p>\n<p>And if you\u2019re making product suggestions with language that sounds like a late-night infomercial, you shouldn\u2019t expect to build much credibility with your audience.<\/p>\n<p>But spending just a few minutes to tighten up your copywriting skills can greatly impact your overall sales.<\/p>\n<p>Here\u2019s a great example of a sleek design with simple language for a product recommendation campaign built with OptinMonster:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/update-upsell-tutorial.png\" alt=\"update-upsell-tutorial\" width=\"620\" height=\"452\" \/><\/p>\n<p>You should focus on a <a href=\"https:\/\/optinmonster.com\/why-these-21-headlines-went-viral-and-how-you-can-copy-their-success\/\" target=\"_blank\" rel=\"noopener\">headline<\/a> that grabs your users&#8217; attention. An easy way to do this is using actionable verbs and power words.<\/p>\n<p>Notice in the campaign from the image above, the headline starts with the verb &#8220;like,&#8221; rather than &#8220;do you like.&#8221;<\/p>\n<p>And the <a href=\"https:\/\/trustpulse.com\/how-to-write-a-call-to-action\/\">call to action<\/a> is the same, beginning with the verb &#8220;show.&#8221;<\/p>\n<p>But they could be even stronger with power words. These are key terms that evoke strong emotions in readers.<\/p>\n<p>Need help choosing the right power words? Here&#8217;s a <a href=\"https:\/\/optinmonster.com\/700-power-words-that-will-boost-your-conversions\/\" target=\"_blank\" rel=\"noopener\">list of 700 power words<\/a> you can use to write more persuasive web copy today.<\/p>\n<p>By crafting the right language for your headlines, product descriptions, and calls to action, you can make your overall message more credible.<\/p>\n<p>You can place your message over a professional-looking design to double down on that credibility.<\/p>\n<p>This will help build trust with your customers and will also serve to make your future recommendations more powerful.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Showcase_User-Generated_Content\"><\/span>4. Showcase User-Generated Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Showing user-generated content is another great way to make your product recommendations more trustworthy. Consumers often look to their peers, not brands, for proof of a product&#8217;s value.<\/p>\n<p>Here&#8217;s how Fenty Beauty does it:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/hashtag-feed.png\" alt=\"fenty user-generated content\" width=\"702\" height=\"502\" \/><\/p>\n<p>These Instagram photos show real people using Fenty products to create beautiful makeup looks.<\/p>\n<p>Not only does it act as inspiration, but it encourages website visitors to purchase the products to achieve the same results.<\/p>\n<p>So, start encouraging your customers to share their photos on social media with your branded hashtag.<\/p>\n<p>Then, embed an Instagram feed on your website using a plugin like <a href=\"https:\/\/smashballoon.com\/\" target=\"_blank\" rel=\"noopener\">Smash Balloon<\/a>.<\/p>\n<p><a href=\"https:\/\/smashballoon.com\/instagram-feed\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/rsz_smash-balloon-instagram-feed-plugin.png\" alt=\"smash balloon instagram feed plugin\" width=\"620\" height=\"296\" \/><\/a><\/p>\n<p>With Smash Balloon&#8217;s <a href=\"https:\/\/smashballoon.com\/instagram-feed\/\" target=\"_blank\" rel=\"noopener\">Instagram Feed Pro<\/a>, you can easily add an Instagram hashtag feed to any page or post on your WordPress site.<\/p>\n<p>Simply install the plugin, connect your Instagram account, and in less than 30 seconds, you can showcase a beautiful feed of customer photos.<\/p>\n<p>Smash Balloon&#8217;s feeds are highly customizable; you can choose from different layouts, design the feed to match your brand, control which content you want to display, and much more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Display_Recent_Activity_Popups\"><\/span>5. Display Recent Activity Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As discussed above, <a href=\"http:\/\/www.trustpulse.com\">TrustPulse<\/a> is the leading software for adding these recent activity popups to your website; we know other companies do the same.<\/p>\n<p>That&#8217;s why we feel it&#8217;s our responsibility to make sure that no matter which company you choose, you avoid a software that allows you to rely on <a href=\"https:\/\/trustpulse.com\/reasons-to-avoid-fake-social-proof\/\">fake social proof<\/a>.<\/p>\n<p>Some companies allow you to fabricate positive action popups to display purchases that never actually happened. This is a terrible strategy.<\/p>\n<p>Remember, one of the best things you can do for your company is to build up <a href=\"https:\/\/trustpulse.com\/how-to-build-brand-authenticity\/\">your brand&#8217;s reputation<\/a>. But when your customers know you&#8217;re using software that allows fake social proof, they lose trust in your brand.<\/p>\n<p>At TrustPulse, we pride ourselves on only allowing authentic <a href=\"https:\/\/trustpulse.com\/examples-of-sample-proof\/\">social proof<\/a> to be displayed on your website. As a result, even our customer&#8217;s customers trust us.<\/p>\n<p>Again, even if you decide to use another software, it&#8217;s in your best interest to avoid companies that use fake social proof.<\/p>\n<h2 id=\"Mistakes\"><strong><span data-preserver-spaces=\"true\">Common Mistakes to Avoid<\/span><\/strong><\/h2>\n<ol>\n<li><strong><span data-preserver-spaces=\"true\">Over-recommendation:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Bombarding users with too many suggestions can be overwhelming and ineffective.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Irrelevant Suggestions:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Recommendations that don&#8217;t align with a user&#8217;s interest can erode trust.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Static Recommendations:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0The digital world is happening. Update and refresh recommendations to avoid missed opportunities.<\/span><\/li>\n<\/ol>\n<p>Product recommendations are more than just a sales tactic; they&#8217;re a cornerstone of a modern, customer-centric shopping experience.<\/p>\n<p>When executed correctly, they can transform your ecommerce platform into a personalized shopping haven.<\/p>\n<p>If you&#8217;re looking to harness the power of product recommendations, TrustPulse is here to help.<\/p>\n<p>With our expertise and tools, we can help you craft a recommendation strategy that resonates with your audience and drives results.<\/p>\n<p><a href=\"http:\/\/www.trustpulse.com\/pricing\">Join the TrustPulse community today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product recommendation: that one tool that has consistently proven its worth in improving your upsell revenue. These seemingly simple product recommendations can be the difference between a one-time visitor and a loyal customer. Let&#8217;s dive into the world of product recommendations and discover its magic. What is Product Recommendation Benefits of Product Recommendation Product Recommendation<\/p>\n","protected":false},"author":35,"featured_media":2018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[1024,1020,1021,1022,1023],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/1995"}],"collection":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/comments?post=1995"}],"version-history":[{"count":18,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/1995\/revisions"}],"predecessor-version":[{"id":10112,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/1995\/revisions\/10112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/media\/2018"}],"wp:attachment":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/media?parent=1995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/categories?post=1995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/tags?post=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}