{"id":3691,"date":"2020-11-24T22:58:03","date_gmt":"2020-11-25T03:58:03","guid":{"rendered":"https:\/\/trustpulse.com\/?p=3691"},"modified":"2020-11-24T22:58:03","modified_gmt":"2020-11-25T03:58:03","slug":"how-to-create-fomo-notifications-from-new-ontraport-customers","status":"publish","type":"post","link":"https:\/\/trustpulse.com\/2020\/11\/24\/how-to-create-fomo-notifications-from-new-ontraport-customers\/","title":{"rendered":"How to Create FOMO Notifications From New Ontraport Customers"},"content":{"rendered":"

Do you want to use Ontraport FOMO notifications to increase your sales? Adding FOMO is a quick way to create demand for your products.<\/p>\n

And if you\u2019re using Ontraport to sell online, you can show FOMO notifications every time someone makes a purchase. This means when potential customers land on your site, they’ll see people just like them buying your products.<\/p>\n

Successful eCommerce sites display this type of activity notifications to build trust and create anticipation.<\/p>\n

The best part is you can set up FOMO notifications in less than five minutes without writing any code.<\/p>\n

In this tutorial, we\u2019ll look at the simplest method to create Ontraport FOMO notifications that boost your sales.<\/p>\n

<\/span>Why Use Ontraport FOMO Notifications<\/span><\/h3>\n

Ontraport is a marketing and sales automation software that makes it easy for small businesses to sell online. Using Ontraport, you can design order forms in a drag and drop builder, and you\u2019ll have complete control over the payment gateways you use.<\/p>\n

Ontraport also lets you turn any landing page into a checkout page. It\u2019s as simple as adding the embed code of your order form to your site.<\/p>\n

So, where do FOMO notifications fit in?<\/p>\n

Each time a new Ontraport customer makes a purchase, you can display a notification on your website.<\/p>\n

Your site visitors will see the recent sale notification as a small popup. <\/p>\n

These notifications attract your site visitor’s attention without interrupting them. And though they’re tiny, FOMO popups increase conversions by as much as 15%.<\/p>\n

\"FOMO<\/p>\n

But, why do they work so well?<\/p>\n

FOMO notifications are based on a proven psychology concept, the Fear of Missing Out. As humans, we\u2019re wired to want to be involved in things. We don\u2019t like the idea of losing out on an interesting or valuable experience.<\/p>\n

Smart companies take advantage of this basic human behavior trait with FOMO marketing<\/a> campaigns.<\/p>\n

If your site visitors see other people buying, they’ll want to check out your products too. The assumption is that people must be benefitting from what you’re selling.<\/p>\n

Another reason live notifications work well is that showing recent sales is a powerful form of social proof<\/a>. Social proof adds credibility to your online store because you’re able to show real people are buying from you.<\/p>\n

Legitimate social proof tools show the customer’s first name and location, so it’s clear these are actual sales.<\/p>\n

In sum, FOMO is effective for building trust and boosting sales.<\/p>\n

Today, we\u2019ll look at how you can create FOMO notifications like the one created below.<\/p>\n

\"Ontraport<\/p>\n

<\/span>How to Create Ontraport FOMO notifications<\/span><\/h3>\n

In this tutorial, we will be using TrustPulse<\/a>.<\/p>\n

TrustPulse is the best social proof tool for creating real FOMO notifications because it offers:<\/p>\n