Let’s take a look at each new feature and how they help you get more conversions using the power of social proof.<\/p>\n
<\/span>User Click AutoMagic Activity Type<\/span><\/h3>\nThis is a feature that we’ve wanted to add for some time, so we’re very excited to see it pushed out today.<\/p>\n
In the past, TrustPulse allowed users to capture activity from their site whenever a form was filled out and submitted.<\/p>\n
This lets us to capture common activities like:<\/p>\n
\n- Completed checkouts<\/li>\n
- Webinar registrations<\/li>\n
- Newsletter signups<\/li>\n<\/ul>\n
And more. But now, we’re letting users track\u00a0when people click<\/strong> on buttons or links on any page. This opens up a whole new way to boost conversions with social proof.<\/p>\nHere’s how it works.<\/p>\n
As you’re creating your campaign in your TrustPulse dashboard, you can change the activity type to User Click<\/strong>:<\/p>\n![\"User](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/User-Click-for-TrustPulse-min.png\")
<\/p>\n
Then you’ll select which type of click you want to track:<\/p>\n
\n- Button<\/li>\n
- HTML Div<\/li>\n
- Link<\/li>\n<\/ul>\n
![\"User](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/User-click-type-for-TrustPulse-min.png\")
<\/p>\n
TrustPulse will then create a notification whenever this element is clicked on your site.<\/p>\n
But what does this mean for you and how can our\u00a0User Click\u00a0<\/strong>feature help you increase sales?<\/p>\nThere are so many ways that this new feature can help you boost conversions on your site. Let’s say you have a page that shows all your current promotions or deals like WPBeginner<\/a> has on their homepage:<\/p>\n![\"Deals](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/Deals-from-WPBeginner-min.png\")
<\/p>\n
And your goal is to drive traffic to one (or all) of those pages.<\/p>\n
You can create a notification anytime someone clicks on the link by entering the anchor text connected to that link.<\/p>\n
So in the example from above, you’d add the phrase\u00a0View This Deal<\/strong> in your\u00a0User Click<\/strong> field:<\/p>\n![\"View](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/View-this-deal-trustpulse-min.png\")
<\/p>\n
But as you may have noticed, all of the links had the same text\u00a0View This Deal<\/strong>. That’s why we let you track the URL that the link will send users to:<\/p>\n![\"send](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/send-users-to-a-specific-deals-page-TP-min.png\")
<\/p>\n
And to take it a step further, you could add the link to that promotional page to your TrustPulse notification. That way, when a user sees a notification like this:<\/p>\n
![\"user](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/user-click-notification-demo-min.png\")
<\/p>\n
They can click the message and get taken directly to the promotional page.<\/p>\n
In the end, this means leveraging social proof to motivate users to navigate where you want them to and, ultimately, get more conversions<\/strong>.<\/p>\nAgain, this is just one of the many examples of how you can boost conversions with our\u00a0User Click\u00a0<\/strong>feature. Other ideas include creating notifications that show when your site’s traffic:<\/p>\n\n- Completed an application form on your site<\/li>\n
- Checked out a specific pricing page<\/li>\n
- Read a blog post or resources page<\/li>\n
- Interacted with your landing page<\/li>\n<\/ul>\n
And so much more.<\/p>\n
Plus, you can use the data to analyze how people are engaging with buttons or links. This helps you optimize your landing pages to get the most conversions possible.<\/p>\n
Now that we’ve covered our new\u00a0User Click\u00a0<\/strong>feature and how it helps you use social proof to get more sitewide conversions, let’s look at 2 other features rolling out.<\/p>\nHide 2 Descriptors for Cleaner Appearance<\/h2>\n
In the past, our\u00a0Recent Activity<\/strong> notifications have shown a minimum of 4 things:<\/p>\n\n- Name or reference of the person who took an action<\/li>\n
- Location of the person who took an action<\/li>\n
- A description of which action was taken<\/li>\n
- Reference to when the action was taken<\/li>\n<\/ul>\n
![\"demo](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/demo-notification-with-description-elements-min.png\")
<\/p>\n
Now, you can hide 2 of these descriptors to give you more control over your campaign’s message and design.<\/p>\n
<\/span>Hide Location<\/span><\/h3>\nFirst, you can hide the location of the person who is taking action on your site. From the example above, that would mean getting rid of the phrase\u00a0from New York<\/strong>.<\/p>\nThis can easily be done from your TrustPulse dashboard with the flip of a toggle switch. Simply go to Appearance & Design\u00a0\u00bb Advanced Settings \u00bb Hide the location data<\/strong>:<\/p>\n![\"Hide](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/Hide-Location-TrustPulse-min.png\")
<\/p>\n
And your message will no longer display the location of your users:<\/p>\n
![\"social](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/social-proof-notification-with-no-location-min.png\")
<\/p>\n
This gives you more control over your message’s appearance and design. It allows you to create a simpler, more visually appealing notification when the user’s location isn’t relevant to getting higher conversions.<\/p>\n
<\/span>Hide Timing<\/span><\/h3>\nSimilar to hiding the location of your users, you can also hide when the action took place. You do this in the same spot where you hid the location.<\/p>\n
Go to\u00a0Appearance & Design \u00bb Advanced Settings \u00bb Hide time notification created<\/strong>:<\/p>\n![\"hide](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/hide-timing-data-trustpulse-min.png\")
<\/p>\n
And just like before, you’ll remove a piece of the notification with the flip of a toggle switch:<\/p>\n
![\"Notification](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/11\/Notification-without-time-referenc-min.png\")
<\/p>\n
There are 2 benefits to removing this time reference:<\/p>\n
\n- You can create a more visually appealing campaign<\/li>\n
- You can let notifications run for a longer period of time<\/li>\n<\/ul>\n
That last point is particularly important. That’s because adding a time reference will make your notification lose power the longer it runs.<\/p>\n
In other words, seeing the message\u00a0Someone signed up for TrustPulse 4 weeks ago<\/em> is going to be less compelling than the message Someone just signed up for TrustPulse<\/em>.<\/p>\nBy removing the time frame in which the action was taken, you can create evergreen notifications that run longer.<\/p>\n
And that’s it! These are the 3 new features rolling out today for\u00a0Pro and above\u00a0<\/strong>plan users. These plans start at just\u00a0$19\/month and give you access to all of TrustPulse’s most advanced features.<\/p>\nThis is literally 1\/3 of the price charged by our competitors for the same<\/strong> features<\/strong>.<\/p>\nWant to learn more about how TrustPulse stacks up to the competition? Check out this comparison post on FOMO vs. UseProof vs. TrustPulse: Which Is Best for Social Proof?<\/a><\/p>\n
And more. But now, we’re letting users track\u00a0when people click<\/strong> on buttons or links on any page. This opens up a whole new way to boost conversions with social proof.<\/p>\n Here’s how it works.<\/p>\n As you’re creating your campaign in your TrustPulse dashboard, you can change the activity type to User Click<\/strong>:<\/p>\n Then you’ll select which type of click you want to track:<\/p>\n TrustPulse will then create a notification whenever this element is clicked on your site.<\/p>\n But what does this mean for you and how can our\u00a0User Click\u00a0<\/strong>feature help you increase sales?<\/p>\n There are so many ways that this new feature can help you boost conversions on your site. Let’s say you have a page that shows all your current promotions or deals like WPBeginner<\/a> has on their homepage:<\/p>\n And your goal is to drive traffic to one (or all) of those pages.<\/p>\n You can create a notification anytime someone clicks on the link by entering the anchor text connected to that link.<\/p>\n So in the example from above, you’d add the phrase\u00a0View This Deal<\/strong> in your\u00a0User Click<\/strong> field:<\/p>\n But as you may have noticed, all of the links had the same text\u00a0View This Deal<\/strong>. That’s why we let you track the URL that the link will send users to:<\/p>\n And to take it a step further, you could add the link to that promotional page to your TrustPulse notification. That way, when a user sees a notification like this:<\/p>\n They can click the message and get taken directly to the promotional page.<\/p>\n In the end, this means leveraging social proof to motivate users to navigate where you want them to and, ultimately, get more conversions<\/strong>.<\/p>\n Again, this is just one of the many examples of how you can boost conversions with our\u00a0User Click\u00a0<\/strong>feature. Other ideas include creating notifications that show when your site’s traffic:<\/p>\n And so much more.<\/p>\n Plus, you can use the data to analyze how people are engaging with buttons or links. This helps you optimize your landing pages to get the most conversions possible.<\/p>\n Now that we’ve covered our new\u00a0User Click\u00a0<\/strong>feature and how it helps you use social proof to get more sitewide conversions, let’s look at 2 other features rolling out.<\/p>\n In the past, our\u00a0Recent Activity<\/strong> notifications have shown a minimum of 4 things:<\/p>\n Now, you can hide 2 of these descriptors to give you more control over your campaign’s message and design.<\/p>\n First, you can hide the location of the person who is taking action on your site. From the example above, that would mean getting rid of the phrase\u00a0from New York<\/strong>.<\/p>\n This can easily be done from your TrustPulse dashboard with the flip of a toggle switch. Simply go to Appearance & Design\u00a0\u00bb Advanced Settings \u00bb Hide the location data<\/strong>:<\/p>\n And your message will no longer display the location of your users:<\/p>\n This gives you more control over your message’s appearance and design. It allows you to create a simpler, more visually appealing notification when the user’s location isn’t relevant to getting higher conversions.<\/p>\n Similar to hiding the location of your users, you can also hide when the action took place. You do this in the same spot where you hid the location.<\/p>\n Go to\u00a0Appearance & Design \u00bb Advanced Settings \u00bb Hide time notification created<\/strong>:<\/p>\n And just like before, you’ll remove a piece of the notification with the flip of a toggle switch:<\/p>\n There are 2 benefits to removing this time reference:<\/p>\n That last point is particularly important. That’s because adding a time reference will make your notification lose power the longer it runs.<\/p>\n In other words, seeing the message\u00a0Someone signed up for TrustPulse 4 weeks ago<\/em> is going to be less compelling than the message Someone just signed up for TrustPulse<\/em>.<\/p>\n By removing the time frame in which the action was taken, you can create evergreen notifications that run longer.<\/p>\n And that’s it! These are the 3 new features rolling out today for\u00a0Pro and above\u00a0<\/strong>plan users. These plans start at just\u00a0$19\/month and give you access to all of TrustPulse’s most advanced features.<\/p>\n This is literally 1\/3 of the price charged by our competitors for the same<\/strong> features<\/strong>.<\/p>\n Want to learn more about how TrustPulse stacks up to the competition? Check out this comparison post on FOMO vs. UseProof vs. TrustPulse: Which Is Best for Social Proof?<\/a><\/p>\n<\/p>\n\n
<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n\n
Hide 2 Descriptors for Cleaner Appearance<\/h2>\n
\n
<\/p>\n<\/span>Hide Location<\/span><\/h3>\n
<\/p>\n<\/p>\n<\/span>Hide Timing<\/span><\/h3>\n
<\/p>\n<\/p>\n\n