Before we dive into the list of tools, we want to draw your focus to building the right strategy to attract, convert, and retain customers.<\/p>\n
Customer acquisition is more than just getting a person to buy. You need to target the right people, engage with them, and find a way to keep them coming back for more.<\/p>\n
If you start off on the wrong foot and bring in visitors who aren’t interested in your product or service, they may never buy anything from you.<\/p>\n
In other words, your time and resources will be wasted.<\/p>\n
On that note, here’s a strategy we recommend for improving your customer acquisition efforts:<\/p>\n
- \n
- Identify your target audience<\/li>\n
- Attract and convert leads<\/li>\n
- Build long-lasting customer relationships<\/li>\n
- Analyze, test, and optimize<\/li>\n<\/ul>\n
It’s a simple and straightforward list, but it’s incredibly powerful. And with a strategy in place, you can choose the right tools that will help your business grow.<\/p>\n
Customer Acquisition Tools to Increase Profits<\/h2>\n
There are plenty of customer acquisition tools on the market, making it hard to choose the right ones.<\/p>\n
We’ve selected tools that are designed to help you convert visitors into customers and retain them.<\/p>\n
These tools are also created with business owners in mind. That means they’re affordable and easy to manage.<\/p>\n
Bur most importantly, they’re proven to bring results and drive sales.<\/p>\n
To make it easy to navigate the list, we’ve categorized our customer acquisition tools based on which part of the strategy you’re working on.<\/p>\n
You can use this table of contents to skip ahead to the section that interests you the most:<\/p>\n
- \n
- Identify your target audience <\/a><\/li>\n
- Attract and convert leads<\/a><\/li>\n
- Build long-lasting customer relationships<\/a><\/li>\n
- Analyze, test, and optimize<\/a><\/li>\n<\/ul>\n
Otherwise, let’s start with customer acquisition tools to help you find your target audience.<\/p>\n
<\/span>Customer Acqusition Tools To Find Target Audience<\/span><\/h3>\n
We’ll start with understanding your audience and market so that you can tailor the rest of your customer acquisition strategy to maximize results.<\/p>\n
<\/span>1. MonsterInsights<\/a><\/span><\/h3>\n
![\"monsterinsights](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/02\/monsterinsights-homepage-min-1.png\")
<\/a><\/p>\nMonsterInsights<\/a> is the best Google Analytics tool for WordPress.<\/p>\n
Google Analytics gives you valuable insights into your audience and your website performance. But it can be difficult to set up especially if you’re not tech savvy.<\/p>\n
MonsterInsights lets you connect your site to Google Analytics in a few clicks. You can then access your data right from your WordPress dashboard.<\/p>\n
Plus, MonsterInsights turns complex data into reports that anyone can understand. That means you’ll be able to learn about your target audience more quickly.<\/p>\n
![\"monsterinsights](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/03\/ezgif.com-gif-maker-13.gif\")
<\/p>\nYou’ll know where they’re coming from such as social media platforms, ads, or search engines. You’ll also know which countries your business is most popular in.<\/p>\n
MonsterInsights shows you which keywords are bringing in traffic and what your users are searching for.<\/p>\n
This lets you tailor your marketing strategy accordingly to convert more visitors into customers.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Rely on real-time data, analytics, and reports<\/li>\n
- Understand user behavior and preferences<\/li>\n
- Track performance of content and marketing campaigns<\/li>\n
- Leverage enhanced eCommerce tracking and reports<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Starts at $99.50 per year.<\/p>\n
Get started with MonsterInsights!<\/a><\/p>\n
<\/span>Customer Acqusition Tools To Attract and Convert Leads<\/span><\/h3>\n
Once you know who your audience is, every marketing campaign you create can match their preferences and interests.<\/p>\n
Here are the tools that help convert casual traffic into customers.<\/p>\n
<\/span>2. TrustPulse<\/a><\/span><\/h3>\n
![\"TrustPulse](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/09\/TrustPulse-social-proof-notification-home-page-.jpg\")
<\/a><\/p>\nTrustPulse<\/a> is the #1 social proof app to convert visitors into customers.<\/p>\n
It’s our very own customer acquisition tool that’s proven to instantly lift conversions by up to 15%.<\/p>\n
TrustPulse helps build trust and confidence in shoppers so that they take action on your site.<\/p>\n
It does this by capturing recent activity on your site, such as sales and sign-ups. Then it showcases these actions in non-intrusive popups, like this:<\/p>\n
![\"OptinMonster](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/04\/optinmonster-trustpulse-example.png\")
<\/p>\nWhen shoppers see others buying your product, it shows them that people love and trust your brand. So they’ll be more likely to make a purchase.<\/p>\n
TrustPulse lets you showcase recent activity of individuals or group statistics.<\/p>\n
![\"recent](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/02\/recent-activity-on-fire-trustpulse-tp.png\")
<\/p>\nYou can also use it to show action messages to alert your customers about flash sales, discounts, offers, and more:<\/p>\n
![\"Flash](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/03\/flash-sale-example-on-trustpulse.png\")
<\/p>\nBut the best part about TrustPUlse is how easy it is to set up and start designing professional notifications in minutes\u2013even if you have no coding or design experience.<\/p>\n
Everything can be customized with drop-down menus, simple text input fields, or selecting colors from a color wheel.<\/p>\n
As you can see, TrustPulse has everything you need to connect with shoppers and convert them into customers.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Easy to set up and manage campaigns<\/li>\n
- Automatically captures activity and displays popups<\/li>\n
- Customize messages and popup designs<\/li>\n
- Smart targeting to show popups to the right people at the right time<\/li>\n
- Works on all popular website platforms<\/li>\n<\/ul>\n
Cost<\/strong>
\nStarts at $5 per month.<\/p>\nGet started with TrustPulse!<\/a><\/p>\n
<\/span>3. OptinMonster<\/a><\/span><\/h3>\n
![\"OptinMonster-homepage\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/03\/OptinMonster-homepage-min-min.png\")
<\/a><\/p>\nOptinMonster<\/a> is a premium tool to boost customer and lead acquisition at incredible rates.<\/p>\n
With OptinMonster, you can create stunning marketing campaigns such as popups, slide-ins, and floating bars to convert visitors into subscribers, leads, and customers.<\/p>\n
![\"ChristmasLiteShow_OptinMonster_fomo](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/09\/ChristmasLiteShow_OptinMonster_fomo-marketing-example.png.jpg\")
<\/p>\nIt comes with 50+ beautiful templates and a user-friendly drag and drop builder to customize designs in minutes.<\/p>\n
![\"OptinMonster](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/03\/optinmonster-drag-and-drop-builder.gif\")
<\/p>\nOptinMonster has more targeting features than any other tool. This lets you display campaigns to your audience when they’re most likely to convert.<\/p>\n
For example, you can target visitors on specific product pages, when they click a button, or when they’re about to leave your site.<\/p>\n
You can also integrate with popular email services to automate lead generation and email marketing campaigns. That way, you can also build strong and long-lasting relationships with your customers.<\/p>\n
Features<\/strong><\/p>\n
- \n
- 9 campaign types and 50+ beautiful templates<\/li>\n
- High-converting campaign elements like countdown timer and optin forms<\/li>\n
- Powerful targeting features to convert customers and reduce cart abandonment<\/li>\n
- Integrates with popular email services like Constant Contact<\/a> and Mailchimp<\/li>\n
- A\/B testing and analytics to check results<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Starts at $9 per month (billed annually).<\/p>\n
Get started with OptinMonster!<\/a><\/p>\n
<\/span>4. MemberPress<\/a><\/span><\/h3>\n
![\"memberpress](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/01\/memberpress-homepage.png\")
<\/a><\/p>\nMemberPress<\/a> lets you create membership programs on your site. You can restrict content and exclusive features to premium plans. This gives you an opportunity to turn visitors into paying customers.<\/p>\n
Your membership benefits can include premium content, free shipping, priority support, and early-bird access to events and sales.<\/p>\n
Using MemberPress, you can collect leads, increase conversion rates, and generate more revenue.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Control who sees your content and digital downloads<\/li>\n
- Create multi-level memberships with different pricing plans<\/li>\n
- Integrates with popular marketing platforms<\/li>\n
- Accept payments securely<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Starts at $149 per year.<\/p>\n
Get started with MemberPress today!<\/a><\/p>\n
<\/span>5. Advanced Coupons<\/a><\/span><\/h3>\n
![\"Advanced](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/02\/advanced-coupons.png\")
<\/a><\/p>\nAdvanced Coupons<\/a> is a simple yet powerful tool to offer deals and discounts to shoppers.<\/p>\n
With irresistible offers, customers are more likely to buy from you and keep coming back for more.<\/p>\n
You can use Advanced Coupons to offer BOGO deals, loyalty programs, shipping coupons, and more.<\/p>\n
It’s easy to set up, create rules, and manage coupon programs. Advanced Coupons will automatically detect if a shopper is eligible for a discount or deal and apply it to their cart.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Simple set up and easy to manage<\/li>\n
- Auto apply coupons<\/li>\n
- Schedule coupon validity<\/li>\n
- Alert customers about available coupons<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Starts at $39.50 per year.<\/p>\n
Get started with Advanced Coupons today!<\/a><\/p>\n
<\/span>6. SeedProd<\/a><\/span><\/h3>\n
![\"seedprod](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/12\/seedprod-landing-page-builder-homepage-min.png\")
<\/a><\/p>\nSeedProd<\/a> is the best WordPress page builder to create high-converting landing pages.<\/p>\n
It lets you add optin forms, countdown timers, video blocks, and more to convert window shoppers into customers.<\/p>\n
With SeedProd, you can also create coming soon pages and maintenance pages with optin forms. That way, you can collect leads and customers even when your website isn’t actively online.<\/p>\n
It comes with a drag and drop builder and 100+ stunning templates to set up your pages in minutes.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Customizable call to action buttons<\/li>\n
- Optin forms to collect email addresses<\/li>\n
- Add social media share buttons and star ratings<\/li>\n
- Built-in customer acquisition tools and page elements<\/li>\n
- Integrates with email marketing platforms<\/li>\n<\/ul>\n
Cost<\/strong>
\nStarts at $39.50 per year.<\/p>\nGet started with SeedProd!<\/a><\/p>\n
To grow your customer base, you’ll want to collect as many leads as you can. Leads are people that have shown interest in your product or brand.<\/p>\n
They may read your blog post, sign up for your newsletter, request a quote, or submit a query. Every person that interacts with your site has the potential to become a customer.<\/p>\n
In this section, we’ll show you tools to collect leads so you can connect with them later to build relationships and ultimately, convert them into customers.<\/p>\n
<\/span>7. WPForms<\/a><\/span><\/h3>\n
![\"WPForms\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/03\/wpforms-homepage.png\")
<\/a><\/p>\nWPForms<\/a> is the best form builder for WordPress.<\/p>\n
Forms are one of the best ways to bring in new customers and engage with existing ones.<\/p>\n
With WPForms, you can create any kind of form for your website. This includes contact forms, registrations and logins, surveys and polls, payment forms, and more.<\/p>\n
It comes with 150+ templates and a drag and drop builder to craft beautiful forms in minutes. And you can display these forms in pages, posts, sidebars, or footers to maximize conversions.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Built-in form spam protection<\/li>\n
- Integrates with popular email service providers<\/li>\n
- 100% responsive designs that look good on all devices<\/li>\n
- Use smart conditional logic for better performance<\/li>\n
- View all your leads and customers in one place<\/li>\n<\/ul>\n
Cost<\/strong>
\nThere’s a free Lite version available. Paid plans start at $39.50 per year.<\/p>\nGet started with WPForms!<\/a><\/p>\n
Alternatives:\u00a0<\/strong>Typeform<\/a>You can also use for non-WordPress sites.<\/p>\n
<\/span>8. RafflePress<\/a><\/span><\/h3>\n
![\"RafflePress-homepage\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/03\/RafflePress-homepage-min.png\")
<\/a><\/p>\nRafflePress<\/a> is a powerful giveaway tool to explode your email list.<\/p>\n
It lets you create stunning contests to collect leads, boost engagement, and bring in more customers in a short period of time.<\/p>\n
With premade templates and a drag and drop builder, it’s easy to create full-fledged giveaways in minutes.<\/p>\n
RafflePress also lets you add eligibility conditions in just 1 click. That way, you can ask participants to become social media followers, leave a comment, share the post, or refer a friend.<\/p>\n
With these features, you can collect leads, create brand awareness, and boost social media engagement at the same time.<\/p>\n
To get a glimpse of this tool in action, check out how SeedProd 3x their sales<\/a> with viral RafflePress contests.<\/p>\n
It was wildly successful as 50,000+ people entered the giveaway, thousands shared it on social media, and 4,000+ people converted into customers.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Stunning templates that are designed to work<\/li>\n
- Responsive mobile-friendly designs<\/li>\n
- Built-in fraud protection<\/li>\n
- Integrates with all popular social media platforms, email marketing tools, and CRMs<\/li>\n
- Track performance and goals<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Starts at $39 per year.<\/p>\n
Get started with RafflePress!<\/a><\/p>\n
Alternatives: <\/strong>Check out Rafflecopter<\/a> for non-WordPress websites.<\/p>\n
<\/span>9. Referral Candy<\/a><\/span><\/h3>\n
![\"ReferralCandy\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/04\/referralcandy-homepage.png\")
<\/a><\/p>\nReferral Candy<\/a> is a plugin for WooCommerce sites. It lets you set up a rewards system for customers who refer their friends and family.<\/p>\n
ReferralCandy makes it easy to create rules and eligibility criteria. When customers meet the set criteria, this tool will automatically pay the reward.<\/p>\n
With ReferralCandy, you can get existing customers to bring in more customers at an affordable cost!<\/p>\n
Features<\/strong><\/p>\n
- \n
- Automated referral program<\/li>\n
- Minimal set up<\/li>\n
- Built-in fraud protection<\/li>\n
- Analytics to make data-driven decisions<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Starts at $49 per month.<\/p>\n
Get started with Referral Candy today!<\/a><\/p>\n
Alternatives:<\/strong> Check out ReferralRock<\/a> that works on all websites.<\/p>\n
<\/span>Customer Acqusition Tools To Build Relationships<\/span><\/h3>\n
While customer acquisition is important, customer retention is the key to long-term success.<\/p>\n
By building relationships with customers, you can boost brand engagement, credibility, and loyalty.<\/p>\n
These tools are designed to help you connect with customers and subscribers to reach marketing goals and grow your business.<\/p>\n
<\/span>10. PushEngage<\/a><\/span><\/h3>\n
![\"pushengage](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/01\/pushengage-homepage-for-creating-push-notifications-min.png\")
<\/a><\/p>\nPushEngage<\/a> is the best push notification tool on the market. It lets you send messages and alerts to subscribers’ browsers.<\/p>\n
Push notifications appear in a subscriber’s browser even if they aren’t viewing your website. This lets you stay in constant contact with your visitors long after they’ve left your site.<\/p>\n
With PushEngage, you can alert customers about abandoned carts, restock alerts, sales, price drops, and more.<\/p>\n
You’ll be able to connect with visitors that left your site and turn them into returning customers.<\/p>\n
It’s also easy to get subscribers because people don’t need to hand over their personal contact details such as a phone number or email address. They just need to allow browser notifications.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Trigger notifications based on user actions<\/li>\n
- Easy to customize and personalize messages<\/li>\n
- Set up automated campaigns and series<\/li>\n
- Create and track campaign goals to optimize results<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
There’s a free plan available for up to 2,500 subscribers a month. Paid plans start at $25 per month.<\/p>\n
Get started with PushEngage!<\/a><\/p>\n
<\/span>11. Constant Contact <\/a><\/span><\/h3>\n
![\"constantcontact\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/01\/constantcontact.png\")
<\/a><\/p>\nConstant Contact <\/a>is a popular and powerful email marketing service provider.<\/p>\n
Email marketing is one of the best ways to engage with visitors and customers to build relationships with them.<\/p>\n
To send business emails, you need a reliable email service provider and Constant Contact is #1 on the list. You can send bulk emails without any hiccups so your marketing emails hit the inbox and don’t go to spam.<\/p>\n
Constant Contact lets you create automated email marketing campaigns such as welcome or re-engagement series. You can schedule emails and trigger campaigns based on the subscriber’s actions and behavior.<\/p>\n
Constant Contact also integrates with tons of marketing tools so you can set up automated workflows.<\/p>\n
Features<\/strong><\/p>\n
- \n
- High delivery rate to make sure subscribers get your email<\/li>\n
- Drag and drop editor to create stunning emails<\/li>\n
- 100% responsive email designs that look great on all devices<\/li>\n
- Use Facebook and Instagram ads to get more leads<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Starts at $20 per month.<\/p>\n
Alternatives:<\/strong> Other great email marketing tools include Sendinblue<\/a> and AWeber<\/a>.<\/p>\n
<\/span>12. LiveChat<\/a><\/span><\/h3>\n
![\"LiveChat](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/09\/LiveChat-Inc-Homepage-min.png\")
<\/a><\/p>\nLiveChat<\/a> gives you a way to instantly connect with visitors that need more information before they make a purchase.<\/p>\n
The live chat box appears at the side of the screen like a salesperson waiting to help them.<\/p>\n
You can set up automated messages to welcome customers to your site and let them know that you’re available to assist them.<\/p>\n
You can then convince them about your product or service and encourage them to buy it.<\/p>\n
Features<\/strong><\/p>\n
- \n
- Automated welcome messages<\/li>\n
- Quickly respond to customer support queries<\/li>\n
- Create and manage tickets easily<\/li>\n
- Track leads, sales, and goals<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Starts at $16 per month.<\/p>\n
Get started with LiveChat today!<\/a><\/p>\n
<\/span>Customer Acqusition Tools To Optimize Results<\/span><\/h3>\n
To maximize customer acquisition, you’ll need to test and experiment with different strategies and campaigns.<\/p>\n
This will help you find what your audience responds to and what works best for your business.<\/p>\n
The tools below help you run experiments and optimize the results of your customer acquisition campaigns.<\/p>\n
<\/span>13.MonsterInsights Google Optimize <\/a><\/span><\/h3>\n
![\"Google](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/04\/google-optimize.png\")
<\/a><\/p>\nGoogle Optimize is a free tool that you can use to run split tests on your marketing and email campaigns.<\/p>\n
However, it’s quite difficult to set up and use.<\/p>\n
To make it easier, MonsterInsights has a Google Optimize addon<\/a> that you can set up in just a few clicks.<\/p>\n
Then, you can create and run A\/B tests to find which campaigns get better results.<\/p>\n
MonsterInsights lets you adjust the speed and sample rate to better suit your business needs.<\/p>\n
This tool can help you improve user experience and conversions right away!<\/p>\n
Features<\/strong><\/p>\n
- \n
- Easily implement Google Optimize in just a few clicks<\/li>\n
- Run experiments and split tests on marketing campaigns<\/li>\n
- Accurate results to see what customers prefer<\/li>\n<\/ul>\n
Cost<\/strong><\/p>\n
Available in the MonsterInsights Pro plan that costs $199.50 per year.<\/p>\n
Get started with MonsterInsights Google Optimize! <\/a><\/p>\n
<\/span>14. All in One SEO<\/a><\/span><\/h3>\n
- A\/B testing and analytics to check results<\/li>\n<\/ul>\n
- Attract and convert leads<\/a><\/li>\n
- Identify your target audience <\/a><\/li>\n