A sales notification is a small message that appears on your site. Its job is to let your visitors know when someone has made a purchase from your online store.<\/p>\n
You’ve likely seen these kinds of notifications before. They look something like this:<\/p>\n
![\"TrustPulse](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/06\/TrustPulse-social-proof-notification-demo-min.png\")
<\/p>\n
These non-intrusive (but powerful) messages have been shown to increase sales instantly by up to 15%.<\/p>\n
Which begs the question, “Why do they work so well?”<\/p>\n
Sales notifications leverage a basic consumer behavior known as “FOMO” (fear of missing out).<\/p>\n
This feeling occurs when people see that other consumers are getting positive benefits from a product or service.<\/p>\n
As a result, it makes your site’s visitors feel like they may be missing out on those benefits, and it motivates them to take action.<\/p>\n
Sales notifications also have a few other advantages, including:<\/p>\n
- \n
- Build Trust With Your Site’s Visitors<\/strong>: When people see that other consumers are buying your products, they’re more likely to trust your brand.<\/li>\n
- Improve User Experience (UX)<\/strong>: Since you can add links to these notifications, it’s an easy way to help users find your site’s most popular products.<\/li>\n
- Increase Revenue<\/strong>: All of these benefits lead to more people making purchases across your site.<\/li>\n<\/ul>\n
At the end of the day, creating an Etsy sales notification can be one of the easiest ways to drive more sales from your online store.<\/p>\n
And now that we know why you should create these types of messages for your site, let’s look at how to build one.<\/p>\n
Ready to get started? Let’s dive in.<\/p>\n
How to Create an Etsy Sales Notification<\/h2>\n
For today’s tutorial, we’ll be using TrustPulse<\/a>:<\/p>\n
![\"TrustPulse-homepage-min\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/02\/TrustPulse-homepage-min.png\")
<\/a><\/p>\nTrustPulse<\/a> is hands down the best social proof software on the market. As you’ll see throughout the tutorial, it’s easy to use and doesn’t require any coding skills.<\/p>\n
Plus, TrustPulse gives you total control over how your notification looks, where you place it on your site, and what will “trigger” your notification to appear.<\/p>\n
And not only is TrustPulse the most powerful social proof software available, but it’s also one of the most affordable options out there.<\/p>\n
That’s because TrustPulse starts at only $5\/month<\/strong>. That means you can potentially boost sales by up to 15% on your site for about the same price as a cup of coffee.<\/p>\n
Ready to see it in action for yourself?<\/p>\n
Sign up for your 100% risk-free TrustPulse account today!<\/a><\/p>\n
Once you’ve signed up and connected TrustPulse to your Etsy account, you’ll be ready to follow along with this tutorial.<\/p>\n
<\/span>Step 1) Connect TrustPulse to Etsy<\/span><\/h3>\n
Using Etsy as your online storefront is great because the platform is so easy to set up.<\/p>\n
But there’s one major problem: the website still belongs to Etsy and isn’t yours.<\/p>\n
That means you can’t use 3rd-party marketing tools on your Etsy eCommerce site.<\/p>\n
Fortunately, there are 2 options you can use to make your Etsy store 100% your own:<\/p>\n
- \n
- You can use Pattern, Etsy’s website building platform that allows you to create a site and integrate Etsy with it.<\/li>\n
- You can integrate Etsy with WordPress.<\/li>\n<\/ol>\n
We highly recommend adding Etsy to a WordPress site.<\/p>\n
That’s because WordPress is the easiest way to manage all of your 3rd-party marketing tools. There are tons of useful plugins that anyone can use to create professional eCommerce websites in minutes.<\/p>\n
Plus, it’s easy to add Etsy to your WordPress store. For a full tutorial, check out this helpful resource: How to Add Your Etsy Store in WordPress<\/a>.<\/p>\n
Once you’re all set up, you’ll simply need to install and activate the TrustPulse plugin. Doing so is easy.<\/p>\n
From your WordPress admin menu, go to\u00a0Plugins \u00bb Add New<\/strong>. Then search for TrusPulse.<\/p>\n
When you’ve found it, click\u00a0Install Now<\/strong>:<\/p>\n
![\"Install-Now-TrustPulse-plugin-min\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/05\/Install-Now-TrustPulse-plugin-min.png\")
<\/p>\nOnce the plugin has successfully been installed, click Activate<\/strong>:<\/p>\n
![\"Click-Activate-to-install-TrustPulse-plugin\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/05\/Click-Activate-to-install-TrustPulse-plugin-min.png\")
<\/p>\nYou’ll be redirected to another page that will allow you to connect your TrustPulse account.<\/p>\n
Click\u00a0Connect Your Existing Account<\/strong> if you’ve already signed up for TrustPulse:<\/p>\n
![\"connect](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/01\/connect-trustpulse-to-your-existing-account-min.png\")
<\/p>\nThis will automatically connect your TrustPulse account with your WordPress website.<\/p>\n
If you need more help, check out this article: How to Integrate TrustPulse With WordPress<\/a>.<\/p>\n
Once you’ve connected both Etsy and TrustPulse to your WordPress site, you’ll be ready to create your sales notification.<\/p>\n
For the rest of this tutorial, we’ll work directly through your TrustPulse dashboard.<\/p>\n
Let’s get started.<\/p>\n
<\/span>Step 2) Create and Choose Your Campaign<\/span><\/h3>\n
The first thing you’ll need to do is click\u00a0Create New Campaign<\/strong> in the upper left-hand corner of your TrustPulse dashboard:<\/p>\n
![\"Create](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/04\/Create-a-new-campaign-in-TrustPulse-min.png\")
<\/p>\nThen you’ll want to name your campaign (to stay organized) and select the website you want these sales notifications to appear on:<\/p>\n
![\"Campaign-Type-name-your-campaign\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/05\/Campaign-Type-name-your-campaign-min.png\")
<\/p>\nNext, select the type of campaign you want for your Etsy sales notification. You have 4 types of campaigns to choose from:<\/p>\n
- \n
- Recent Activity<\/strong>: Show a live stream of website activity like purchases, registrations, signups, and more.<\/li>\n
- On-Fire<\/strong>: Show the number of people taking action on your website in a given period.<\/li>\n
- Visitor Analytics<\/strong>: Highlight active interest in your site by showing real page visits over time.<\/li>\n
- Action Message<\/strong>: Display a single static notification to help drive visitors to take action or highlight information.<\/li>\n<\/ul>\n
![\"campaign](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/03\/campaign-types-in-trustpulse-min.png\")
<\/p>\nFor today’s tutorial, we’ll stick with\u00a0Recent Activity<\/strong>. But you should know the other campaigns are great options for getting started with social proof, even before you’ve made any sales.<\/p>\n
Visitor Analytics<\/strong>, for example,\u00a0will show popular landing pages across your site and how many people have viewed that page.<\/p>\n
This allows you to rely on genuine social proof in an ethical way rather than using fake social proof that could harm your brand for years to come.<\/p>\n
Action Messages<\/strong> are another great way to leverage social proof early in your business.<\/p>\n
These let you create static messages for your audience to inform them about special promotions, provide them with discount codes, keep them up-to-date, and more.<\/p>\n
Today, we’ll keep things simple with a Recent Activity\u00a0<\/strong>campaign.<\/p>\n
Then you’ll be ready for the next step.<\/p>\n
<\/span>Step 3) Style Your Etsy Sales Notification<\/span><\/h3>\n
One of the best parts about TrustPulse is that you have 100% control over how your notification looks and what it says.<\/p>\n
This is true even if you’re not a coder or professional designer.<\/p>\n
That’s because everything about your Etsy sales notification can be modified with drop-down menus, basic field text input, or choosing colors from a color wheel.<\/p>\n
You can also modify aspects of your campaign, like:<\/p>\n
- \n
- Language<\/li>\n
- Visitor reference<\/li>\n
- Message text<\/li>\n
- Message link<\/li>\n
- Notification image<\/li>\n
- And much more…<\/li>\n<\/ul>\n
![\"TrustPulse](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/07\/TrustPulse-Design-and-Appearance.jpg\")
<\/p>\nOne thing we highly recommend is changing your notification image:<\/p>\n
![\"use](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/05\/use-custom-image-.png\")
<\/p>\nThis will allow you to add an image of the products your Etsy visitors are purchasing.<\/p>\n
As a result, you can showcase the products in a more appealing way to encourage users to click the notification and get redirected to the landing page.<\/p>\n
Finally, you have plenty of\u00a0Advanced Settings<\/strong> that allow you to modify things like:<\/p>\n
- \n
- Font families<\/li>\n
- Font size<\/li>\n
- Text color<\/li>\n
- Background color<\/li>\n
- And more…<\/li>\n<\/ul>\n
![\"customize-advanced-settings-with-border\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/05\/customize-advanced-settings-with-border.png\")
<\/p>\nAgain, you have full control over the look, design, and messaging of your notifications.<\/p>\n
Once your message has been tailored to match your Etsy store, you’ll need to configure the action that “triggers” the notification to appear.<\/p>\n
<\/span>Step 4) Capture Your Notification’s Trigger<\/span><\/h3>\n
There are 2 ways you can capture activity on your site to trigger your Etsy sales notification:<\/p>\n
- \n
- Automagic:\u00a0<\/strong>Capture activities taken directly on your website.<\/li>\n
- Zapier:\u00a0<\/strong>Use the Zapier integration to connect with thousands of 3rd-party tools.<\/li>\n<\/ul>\n
For today’s tutorial, we’ll need to use\u00a0Automagic<\/strong>:<\/p>\n
![\"Choose-AutoMagic-in-TrustPulse\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/05\/Choose-AutoMagic-in-TrustPulse-min.png\")
<\/p>\nThat’s because we’ll capture activity that’s taken directly on your website and don’t need TrustPulse to connect with any other 3rd-party tools.<\/p>\n
Next, scroll down to the question, “Where should we watch for activity on this site?<\/strong>”<\/p>\n
From the drop-down menu, select\u00a0Activity from exact URLs<\/strong>:<\/p>\n
![\"capture](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/04\/capture-activity-in-trustpulse.png\")
<\/p>\nThen add the URL slug from your confirmation page under\u00a0Add one or more page rules<\/strong>:<\/p>\n
![\"exact](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/04\/exact-url-in-trustpulse-capture-activity.png\")
<\/p>\nThis means that when people reach the confirmation page of their purchase, it will create and display the sales notification in your Etsy store.<\/p>\n
You can ignore the other configurations on the page for now, as those are used to create other kinds of social proof messages for your site.<\/p>\n
At this point, we’re ready to move on to the next step: configuring your display rules.<\/p>\n
<\/span>Step 5) Configure Your Display Rules<\/span><\/h3>\n
In this section, you’re able to determine where your Etsy sales notification should appear across your site.<\/p>\n
Again, TrustPulse gives you total control over the entire process.<\/p>\n
You can display your notifications on:<\/p>\n
- \n
- Any page<\/li>\n
- Exact URLs<\/li>\n
- URLs containing specific text<\/li>\n
- URLs matching a pattern<\/li>\n
- And more…<\/li>\n<\/ul>\n
![\"Display-Notificaiton-Settings-in-TrustPulse\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/05\/Display-Notificaiton-Settings-in-TrustPulse-min.png\")
<\/p>\nThis helps you personalize your sales notifications to pages where they’ll get you the highest conversions possible.<\/p>\n
Next, you have other notifications to consider, including:<\/p>\n
- \n
- Delay (in seconds) before showing the first campaign<\/li>\n
- Display duration<\/li>\n
- Delay between notifications<\/li>\n
- And more…<\/li>\n<\/ul>\n
![\"TrustPulse](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/09\/TrustPulse-social-proof-notification-display-settings_.jpg\")
<\/p>\nAnd, finally, you have a few other\u00a0Advanced Settings<\/strong> that give you more customization options.<\/p>\n
These allow you to:<\/p>\n
- \n
- Hide anonymous notifications (where the buyer’s name isn’t provided)<\/li>\n
- Show all notifications as anonymous<\/li>\n
- Set a maximum age for your notification (in days)<\/li>\n
- Configure the order in which your campaign should appear (in days)<\/li>\n<\/ul>\n
![\"advanced](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/05\/advanced-settings-for-notificaitons-display.png\")
<\/p>\nThat last one is important.<\/p>\n
It’s a feature called Order Priority<\/strong>, and it allows you to prioritize certain notifications over others.<\/p>\n
This really allows you to get the most out of your social proof notifications as you can determine which ones drive the most sales.<\/p>\n
Then you can be sure to schedule those notifications earlier so more people get the opportunity to see them.<\/p>\n
Once you’ve configured your display settings, you’ve only got one last step:\u00a0publishing your campaign.<\/p>\n
<\/span>Step 6) Publish Your Campaign<\/span><\/h3>\n
Before you publish, you’ll see a small preview of your campaign to make sure it’s the right fit for your brand:<\/p>\n
![\"Publish](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/06\/Publish-your-Magento-recent-sales-notification-min.png\")
<\/p>\nIf everything looks correct, all you need to do is click\u00a0Launch Your TrustPulse Campaign<\/strong>:<\/p>\n
![\"Launch](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2020\/07\/Launch-TrustPulse-campaign_.jpg\")
<\/p>\nAnd that’s it! You now have an Etsy sales notification running on your WordPress site.<\/p>\n
Again, while Etsy doesn’t natively allow you to add 3rd-party marketing tools, you can easily integrate your online store with WordPress or other website building platforms.<\/p>\n
This will unlock an infinite number of possibilities for increasing conversions on your site and driving more conversions.<\/p>\n
We hope you enjoyed this tutorial. If you did, you might also be interested in the following posts:<\/p>\n
- \n
- 7 Best Sales Notification Plugins for WordPress to Increase Profits<\/a><\/li>\n
- 19 Best Lead Generation Tools to Get More Targeted Leads<\/a><\/li>\n
- 6 Proof Alternatives to Boost Your Credibility (and Your ROI)<\/a><\/li>\n<\/ul>\n
These articles will have even more tools that you can use to generate more trust and sales from your online store.<\/p>\n","protected":false},"excerpt":{"rendered":"
Do you want to learn how to create an Esty sales notification for your site, but you’re not sure where to start? Etsy has become a popular choice for people who want to crack into eCommerce. It’s an intuitive platform that’s fast to set up and easy to use. But as a new or small<\/p>\n","protected":false},"author":41,"featured_media":5873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[3192,3193,3126,1148,1306],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/5865"}],"collection":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/comments?post=5865"}],"version-history":[{"count":5,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/5865\/revisions"}],"predecessor-version":[{"id":5894,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/5865\/revisions\/5894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/media\/5873"}],"wp:attachment":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/media?parent=5865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/categories?post=5865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/tags?post=5865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- 19 Best Lead Generation Tools to Get More Targeted Leads<\/a><\/li>\n
- 7 Best Sales Notification Plugins for WordPress to Increase Profits<\/a><\/li>\n
- Zapier:\u00a0<\/strong>Use the Zapier integration to connect with thousands of 3rd-party tools.<\/li>\n<\/ul>\n
- Automagic:\u00a0<\/strong>Capture activities taken directly on your website.<\/li>\n
- On-Fire<\/strong>: Show the number of people taking action on your website in a given period.<\/li>\n
- Recent Activity<\/strong>: Show a live stream of website activity like purchases, registrations, signups, and more.<\/li>\n
- Improve User Experience (UX)<\/strong>: Since you can add links to these notifications, it’s an easy way to help users find your site’s most popular products.<\/li>\n