{"id":5905,"date":"2021-05-18T09:00:43","date_gmt":"2021-05-18T13:00:43","guid":{"rendered":"https:\/\/trustpulse.com\/?p=5905"},"modified":"2021-05-17T08:28:12","modified_gmt":"2021-05-17T12:28:12","slug":"product-recommendation-tactics-to-increase-trust-sales","status":"publish","type":"post","link":"https:\/\/trustpulse.com\/2021\/05\/18\/product-recommendation-tactics-to-increase-trust-sales\/","title":{"rendered":"5 Unique Product Recommendation Tactics (+ Tools You Need)"},"content":{"rendered":"

Are you looking for the best product recommendation tactics to increase sales from your online store?<\/p>\n

Many shoppers who visit your site won’t be ready to make a purchase. This is certainly true if it’s their first visit.<\/p>\n

That means you’ll often need to give new visitors a little “nudge” in the right direction.<\/p>\n

One of the best ways to do that is by making targeted product recommendations by suggesting items you know they’ll love.<\/p>\n

Not only will this increase sales across your site, but it will also increase your customer’s average order value (AOV).<\/p>\n

So, today, let’s look at 5 of the best product recommendation tactics you can use to drive more revenue from your eCommerce store.<\/p>\n

5 Unique Product Recommendation Tactics<\/h2>\n

In the past, we’ve written about product recommendation strategies.<\/p>\n

If you haven’t seen that article yet, you should definitely do so: 7 Easy Product Recommendation Strategies You Need to Use Today<\/a>.<\/p>\n

That article will give you a good base for recommending products on your site. But today, our focus is a little different.<\/p>\n

That’s because we’ll be looking at unique and advanced tips to drastically improve your product recommendations.<\/p>\n

These are strategies that are used by the pros, even though they’re easy enough for beginners to set up.<\/p>\n

By the end of this article, you’ll have everything you need to totally overhaul your product recommendation strategy and grow your online sales.<\/p>\n

Let’s get started.<\/p>\n

<\/span>1) Use Social Proof<\/span><\/h3>\n

First and foremost, you need to load your website with social proof.<\/p>\n

This will help new customers feel more comfortable making a purchase. And even if they don’t buy something on their first visit, they’ll be more likely to return in the future.<\/p>\n

That’s because people only buy products from brands they trust.<\/p>\n

If they know that your business is legitimate from the get-go, there’s a much better chance they’ll check out your products and, eventually, pull out their credit card.<\/p>\n

You can use various types of social proof, such as reviews, testimonials, video demonstrations from customers, and much more.<\/p>\n

But one of the easiest (and most effective) forms is a social proof notification.<\/p>\n

You’ve likely seen these before. They look something like this:<\/p>\n

\"Demo<\/p>\n

The image above is called a “recent sales notification.” It lets other users on your site know when someone has made a purchase in real-time.<\/p>\n

These notifications display the activity of other customers on your website which leverages FOMO (“fear of missing out”).<\/p>\n

Your site’s visitors will see how popular your brand’s products are and won’t want to miss out on any benefits your products have to offer.<\/p>\n

When they see that other customers are actively buying this item, they’ll be more likely to click the notification and get redirected to the product page.<\/p>\n

But now you might be wondering, “How can I make these notifications for my own shop?”<\/p>\n

The best way to do that is with TrustPulse<\/a>:<\/p>\n

\"TrustPulse-homepage-min\"<\/a><\/p>\n

TrustPulse<\/a> is hands down the world’s best social proof software. It allows you to add social proof notifications to any website without any coding or “tech skills” required.<\/p>\n

In just minutes, anyone can have powerful social proof notifications on their website in minutes.<\/p>\n

And with these small messages, you can make targeted product recommendations to get your site’s visitors to take action.<\/p>\n

One of the best parts about TrustPulse is that it offers so many different types of social proof for your site. You have:<\/p>\n