{"id":7719,"date":"2022-06-22T09:00:18","date_gmt":"2022-06-22T13:00:18","guid":{"rendered":"https:\/\/trustpulse.com\/?p=7719"},"modified":"2022-06-21T16:23:36","modified_gmt":"2022-06-21T20:23:36","slug":"how-to-make-a-one-page-website-in-wordpress-the-easy-way","status":"publish","type":"post","link":"https:\/\/trustpulse.com\/2022\/06\/22\/how-to-make-a-one-page-website-in-wordpress-the-easy-way\/","title":{"rendered":"How to Make a One Page Website in WordPress (The EASY Way)"},"content":{"rendered":"

Curious why and how to make a one page website in WordPress?<\/p>\n

One page websites can have higher conversion rates than more complex websites. And they’re simple to build. For many small businesses, a well-designed one page website is more than enough.<\/p>\n

In this tutorial, you’ll learn how to make your own website in WordPress.<\/p>\n

When to Build a One Page Website<\/h2>\n

One page websites are just as useful as multipage websites. It’s often quicker to put together a one page website than a more complex website, and the limited space forces you to prioritize what’s most important.<\/p>\n

Small businesses can often get by with a single page website, which serves like a virtual business card. Instead of having multiple pages, you can divide your one page website into multiple sections. Then you can use anchor links<\/a> to help users navigate to the section they want.<\/p>\n

One page websites are also great when the rest of your website is still being built. You use an email optin form as a coming soon page<\/a> to collect email addresses for your full website launch.<\/p>\n

Sales pages<\/a> are often one page websites. This helps with conversion rate tracking because you’re driving all traffic to one landing page. Not having external links to distract the customer can also boost conversion rates.<\/p>\n

Finally, one page websites are often useful for one-off events such as conferences and workshops. Most visitors are going to that site for one specific purpose and don’t need links to a bunch of other pages. Furthermore, you can close a one page website once the event is over without affecting other parts of a larger website.<\/p>\n

Important Parts of Your One Page Website<\/h2>\n

If you’re building a one page website about your business, you want that website to answer as many customer questions as possible. Many customers won’t bother trying to ask questions if they’re unsure. They’ll just go somewhere else.<\/p>\n

You can think of a one page website like a virtual introduction for your business. Imagine you’re meeting a potential customer for the first time. The parts of your one page website should match the flow of a conversation about your business.<\/p>\n

When creating a one page website for your business, make sure to include the following sections:<\/p>\n

<\/span>Header<\/span><\/h3>\n

\"Example<\/p>\n

The header section is the first thing people see. It’s like shaking someone’s hand with a smile on your face when you meet them.<\/p>\n

Your header should have your business name here as well as a quick overview of what you do.<\/p>\n

<\/span>About<\/span><\/h3>\n

\"Example<\/p>\n

On larger websites, the About page is one of the most heavily trafficked pages. So it’s important to include a similar About section on your one page website.<\/p>\n

This is like your elevator pitch when meeting someone: you share a bit about who you are and what you do.<\/p>\n

But remember, the About section should not just be about you. You need to show that you really understand your customer’s needs and explain how your business can help the reader.<\/p>\n

<\/span>Services\/Products<\/span><\/h3>\n

\"Example<\/p>\n

When meeting someone for the first time, you wouldn’t immediately jump into a sales pitch. You’d greet them warmly and show that you’re interested in them, not just their money.<\/p>\n

So on your one page website, after you introduce yourself and your business, then you can to talk about your offers.<\/p>\n

For service providers, explain what you can do for the visitor. Focus on the benefits your service will bring, or how their life will be different after working with you. You don’t need to go into all the details about scheduling or payment just yet. Save that for later!<\/p>\n

For eCommerce or digital product sales, don’t just tell but show the products you sell. Again, make sure to talk about how each feature can help the reader.<\/p>\n

<\/span>Social Proof<\/span><\/h3>\n

\"Example<\/p>\n

When you meet someone in a social setting, they may ask if you have friends or colleagues in common, or how you know the host of the party.<\/p>\n

Customers are no different. They want to know if your product or service will help them, and one way to judge that is through social proof. Social proof can include product reviews, case studies, testimonials, industry awards, media features, or endorsements from celebrities and influencers.<\/p>\n

Buying is typically an emotion-driven process. To make more sales, you can appeal to powerful emotions like trust and belonging.<\/p>\n

A potential client might see that your work was featured in a famous magazine. Some of the credibility and prestige of the magazine will transfer to your business and persuade that client to hire you over someone else.<\/p>\n

Similarly, a visitor might decide that they want the same great results they read about in a customer review. To get the same results, they’ll imitate the person who wrote the review and purchase your product.<\/p>\n

One of the best tools for leveraging social proof on any website is TrustPulse<\/a>.<\/p>\n

\"trustpulse<\/p>\n

TrustPulse<\/a> is the best social proof software on the market. With TrustPulse, you can quickly and easily display social proof notifications. Even on your one page website, you can show when visitors:<\/p>\n