{"id":8035,"date":"2022-09-29T10:00:01","date_gmt":"2022-09-29T14:00:01","guid":{"rendered":"https:\/\/trustpulse.com\/?p=8035"},"modified":"2022-09-30T10:26:45","modified_gmt":"2022-09-30T14:26:45","slug":"17-tips-to-increase-webinar-registration-and-attendance","status":"publish","type":"post","link":"https:\/\/trustpulse.com\/2022\/09\/29\/17-tips-to-increase-webinar-registration-and-attendance\/","title":{"rendered":"17 Tips to Increase Webinar Registration and Attendance"},"content":{"rendered":"
Are you wondering how to increase webinar registration and attendance?<\/p>\n
Webinars are a useful way to attract more customers to your company. They can be used to upsell current customers on your products and services, and you can also use them as marketing campaigns for customers that don\u2019t know anything about your business yet.<\/p>\n
In this article, we will share 17 proven tips on how to increase webinar registration and attendance.<\/p>\n
Here is a table of contents for easier navigation:<\/p>\n
TrustPulse<\/a>\u00a0is the best way to increase webinar registration, attendance, and conversion rate. Using this platform shows live user activity and notifications to website visitors and helps convince other users with their purchase decisions.<\/p>\n But TrustPulse isn\u2019t just limited to customers making purchases. You can also set it up to show website visitors doing other activities, like signing up for a webinar.<\/p>\n When it comes to purchasing decisions,\u00a092% of customers<\/a>\u00a0trust people instead of advertising. This theory can also be applied to webinar event registration.<\/p>\n For the most part, webinars are free on the internet. Because there are so many, it can be difficult to draw people in. TrustPulse can be used to boost conversions for both free and paid webinars by creating a fear of missing out mindset in the website visitor.<\/p>\n A visitor might think, \u201cIf everyone else is signing up, I should too.\u201d<\/p>\n Suppose you\u2019re visiting a website that\u2019s encouraging you to sign up for an event webinar on sale for $50 for a limited time. Everything about the webinar looks great because of the company\u2019s advertising strategies.<\/p>\n After all, the goal of most companies is to increase their revenue.<\/p>\n At this point, doubt can sometimes set in the visitor\u2019s mind and turn into an exit from the website. You might be unsure if it\u2019s a money grab or a legitimate and useful webinar.<\/p>\n You might also experience the fear of missing out on the $50 webinar deal while it lasts, but your mind is still filled with doubt.<\/p>\n What if you began seeing a brief popup in the bottom left corner of your screen that said other people just signed up for that webinar? Would it make you more inclined to sign up for it?<\/p>\n That\u2019s exactly what TrustPulse is.<\/p>\n TrustPulse has been shown to\u00a0increase conversions<\/a>\u00a0by up to 15%.<\/p>\n TrustPulse is useful for webinar registration because it passively urges people to act on their inclinations by providing relevant social proof.<\/p>\n With so many businesses offering webinars, knowing which one to trust is challenging. Seeing other people signing up for that same webinar creates trust because they realize they aren\u2019t the only ones interested in it.<\/p>\n There are a couple of reasons why you should choose TrustPulse for webinar registration:<\/p>\n Using TrustPulse is straightforward. All you have to do is choose your trigger, customize your notifications, and target the right audience.<\/p>\n In this case, your trigger would be website visitors looking to register for your webinar.<\/p>\n Follow these steps to create your TrustPulse Campaign.<\/p>\n From your TrustPulse dashboard, click on\u00a0Create Campaign.<\/strong><\/p>\n Name your TrustPulse campaign, select your domain, and scroll down to select your campaign type.<\/p>\n Because you\u2019re seeking to increase webinar event registration and attendance, you\u2019ll be clicking on\u00a0Recent Activity<\/strong>\u00a0for your campaign type. Click\u00a0Next Step<\/strong>.<\/p>\n You\u2019ll now be on the\u00a0Design and Appearance<\/strong>\u00a0page. One of the biggest factors here is the message text. You\u2019ll want it to say something related to your webinar. For this example, we used \u201chas just signed up for the webinar.\u201d<\/p>\n Fill in the remainder of the fields on the design page, and then click\u00a0Next Step.<\/strong><\/p>\n The next step is to set your\u00a0Capture Activity<\/strong>.<\/p>\n By selecting\u00a0Activity From Any Page<\/strong>, you\u2019ll have a bit more data to base user activity on. Once you have filled in this page, scroll down and click\u00a0Next Step<\/strong>.<\/p>\n The next page is the\u00a0Display Rules.<\/strong>\u00a0This is where your notifications will be displayed on what pages you\u2019d like them to be. If you want notifications on all pages, select\u00a0Display On Any Page.\u00a0<\/strong><\/p>\n From this screen, you also have some notification settings options to choose from.<\/p>\n Here is an example of how the completed campaign will appear on the page:<\/p>\n TrustPulse can also be used in conjunction with other useful plugins like OptinMonster to encourage website visitors to register for a webinar.<\/p>\n Another great way to encourage webinar sign-ups is with\u00a0OptinMonster<\/a>. OptinMonster is a premium plugin that can instantly help you get more subscribers, leads, and sales.<\/p>\n Its main use is to create high-converting popups, announcement bars, and more with smart targeting and personalization.<\/p>\n Biddyco was able to\u00a0triple its conversions<\/a>\u00a0by using OptinMonster.<\/p>\n Let\u2019s take a look at how you can use OptinMonster to create a popup that can be used to encourage people to sign up for your webinar.<\/p>\n From your OptinMonster campaign dashboard, click\u00a0Create New Campaign<\/strong>.<\/p>\n After that, click on\u00a0Templates<\/strong>.<\/p>\n Select a campaign type and a template that you find the most appropriate for your needs and then give it a name.<\/p>\n You\u2019ll now be brought to the\u00a0Design<\/strong>\u00a0screen, where you can create an appearance for your popup. OptinMonster makes it exceptionally easy to design your popup campaign. All you have to do is click on the text boxes and adjust the text in the left-hand design column.<\/p>\n After that, click on\u00a0Success<\/strong>\u00a0near the bottom of your screen to give visitors a confirmation message once they\u2019ve signed up.<\/p>\n Once that\u2019s finished, you have to set up your display rules for when you want the popup to appear.<\/p>\n If you\u2019re wanting to target visitors who are already on your website registration page, click on\u00a0Page Targeting<\/strong>.<\/p>\n In the same way, if your goal is to get new visitors to sign up for your webinar, click on\u00a0New Visitor<\/strong>.<\/p>\n When you select\u00a0New Visitor\u00a0<\/strong>for your display rules, this popup will appear every time a new visitor comes to your site.<\/p>\n By setting various display rules, you can decide what type of visitors you want to target for attending your next webinar.<\/p>\n For best results on increasing webinar registration and attendance, use\u00a0TrustPulse<\/a>\u00a0and\u00a0OptinMonster<\/a>\u00a0simultaneously.<\/p>\n Always having a clear and concise signup form that\u2019s easy to find on your website will make it less of a nuisance for visitors to sign up.<\/p>\n No one wants to go out of their way to figure out how to register for your webinar. In addition to the signup form, have links on your website that are easy to see and that bring them directly to the signup page.<\/p>\n If you\u2019re puzzled about how to create a signup form, WPForms is the best drag & drop WordPress form builder for that. Easily create beautiful contact forms, surveys, payment forms, and more with over 100 form templates.<\/p>\n WPForms<\/a>\u00a0is trusted by over 4 million websites as the best forms plugin.<\/p>\n Check out this step-by-step guide on how to create your first\u00a0webinar registration form<\/strong><\/a>\u00a0with WPForms.<\/p>\n Another effective way to encourage people to sign up for a webinar is through emails and\u00a0email marketing<\/a>. Create an email campaign and send it out a few days before the webinar date, reminding people about the upcoming webinar and encouraging them to register.<\/p>\n You can also include a link in your email signature so that whenever someone sends you an email, they\u2019re reminded about your upcoming event. It also helps to put a link at the top of your email inviting users to register for the webinar and include a reminder in your follow-up emails.<\/p>\n This will help with RSVPs, as people may forget they signed up or not get around to registering yet.<\/p>\n Boosting webinar registration through email is more effective if you have a large email list to do that with. Growing your email list can be a difficult task without the right tools.<\/p>\n With OptinMonster, you can easily and quickly\u00a0grow your email list<\/a>\u00a0exponentially.<\/p>\n To create the perfect email, follow these tips:<\/p>\n Here are a few email template examples for your next webinar\u2019s promotion.<\/p>\n \u201cHi {First name},<\/p>\n I saw your comment on a Facebook page regarding how to increase your sales and marketing strategies. I\u2019ll be hosting a webinar on exactly that topic in the coming weeks.<\/p>\n I\u2019ll be mentioning many useful points on how businesses can boost their return on investment with a variety of useful marketing tools and strategies.<\/p>\n The webinar will be on November 6 at 2:00 PM CST. Here\u2019s a webinar registration link you can use to sign up: {link}.<\/p>\n See you soon.\u201d<\/p>\n \u201cYou don\u2019t have much longer to register for our 2022 marketing webinar. Sign up now to receive the last of the early-bird registration discounts that are only available for another week.<\/p>\n In our webinar, you\u2019ll learn some of the newest marketing tips and tricks that can skyrocket your ROI.<\/p>\n Don\u2019t hesitate any longer. {Register now link}.\u201d<\/p>\n Hi {First name},<\/p>\n We are hosting a webinar that you won\u2019t want to miss. In our webinar, you\u2019ll learn:<\/p>\n We\u2019ll also be offering a post-webinar question and answer session where webinar registrants can ask any lingering questions they\u2019ve written down during the session.<\/p>\n Sign up now {link}.<\/p>\n {Your name}<\/p>\n Without promoting your webinar, no one will ever see it. Using social media can be an effective way to promote your webinar and increase webinar attendance.<\/p>\n When using social media as a tool to increase webinar attendance, there are a couple of things you\u2019ll want to focus on.<\/p>\n Using images in your webinar promotion material is a great way to draw more attention to your webinar. This might be something as simple as a picture or something as engaging as a short teaser video explaining what your webinar will entail.<\/p>\n After someone finds out about your webinar on social media, the next thing they\u2019ll do is click on the link that directs them to your website. If the link brings the visitor directly to your webinar landing page, you\u2019ll want to ensure that it stands out and is engaging.<\/p>\n You might also want to include a popup on your webinar landing page that offers new visitors a discount on the webinar if they enter their email address.<\/p>\n If you\u2019re hosting a webinar, it\u2019s wise to use hashtags that are applicable to that. For example, use #webinars on Twitter to gain more exposure. In addition, also create hashtags for important seed keywords and topics in your niche.<\/p>\n For instance, if your webinar is about link-building, you can create hashtags such as #webinars #seo #linkbuilding #backlinks and #offpageseo.<\/p>\n Your webinar social media advertisement should include a strong call to action. This will ensure your target audience knows what they have to do after seeing the ad.<\/p>\n To draw more exposure to your webinar, sometimes it pays off to sponsor your promotional material that\u2019s advertising it.<\/p>\n If you have any important updates to mention about your webinar, pin them to the top of your page on whatever social media platform you\u2019re using.\u00a0Pinning updates<\/a>\u00a0to Facebook is straightforward.<\/p>\n Prizes and giveaways are a great way to incentivize webinar attendance and increase the number of registrants. If you’re on a tight budget and have limited resources, consider utilizing prizes that you already have or prizes that your audience can access.<\/p>\n For example, if you offer a free service for a month, consider offering the prize as one of these services for a full year. Or, if you offer products or services in your presentation and want to provide attendees with one, give them the product or service at the end of your webinar.<\/p>\n Using OptinMonster to create a popup on your website that incentivizes attendance might look like this:<\/p>\n This can be done as an alternative to giving it away during the webinar to encourage full participation.<\/p>\n Try putting yourself in the shoes of your potential webinar attendees. Think about what would convince you to sign up. Create different offers or incentives depending on when people sign up; this might include the first 100 registrants getting 50% off tickets, or the first five who sign up will win tickets to the next webinar.<\/p>\n Why not consider offering early bird discounts to encourage users to register for your event webinar? There’s nothing more annoying than paying full price for an online event and later finding out there’s an early-bird discount available.<\/p>\n Pay attention to when webinar registrants visited your webinars in the past. If you\u2019ve held a dozen webinars in the past and noticed that attendance was stronger on Mondays than Thursdays, it might be better to hold all future webinars on Mondays.<\/p>\n Consider sending out a brief survey with a range of dates for potential webinar attendees to click on. This data will let you know what dates and times are more popular and can help you increase the webinar attendance.<\/p>\n Web registrants will typically be from different time zones, so if your Zoom webinar is at 1:00 PM (CST), attendance rates might reflect that if a number of people aren\u2019t even awake at that time.<\/p>\n Using this data can save you time, money, and effort because you won\u2019t be wasting your resources on holding webinars with little to no attendance.<\/p>\n Keep registration open until 15 minutes before the start time. Doing so will give people the chance to jump on board right away without having to go through a time-consuming process.<\/p>\n Not everyone records a webinar in their calendar to-do list. Ensure to send out reminders to your webinar registrants. This can be easily done in the form of an email or social media post.<\/p>\n Also, ensure you\u2019re not doing this in a way that frustrates attendees. Bombarding someone\u2019s inbox with five reminder emails every day isn\u2019t the best approach.<\/p>\n It might be helpful to send weekly reminders once the webinar date starts drawing near.<\/p>\n Send out another email reminder one or two days before the webinar goes live. You can also create a post on social media reminding all attendees about the date.<\/p>\n Another useful way to remind attendees of webinars is at the webinar itself. Finishing your webinar by telling all attendees when the next webinar is occurring can be an effective CTA.<\/p>\n Boosting engagement during your webinar is a useful way to gain the interest of your attendees. When people are engaged and interested in your webinar content, you have a higher chance of webinar attendance in the future.<\/p>\n Here are some ways you can boost engagement:<\/p>\n In order to increase webinar registration and attendance, it’s essential to build relationships with your attendees before you need them. This is critical because your attendees are more likely to register for your webinar if they know you and like you.<\/p>\n A good way to start building these relationships is by asking them questions about themselves on social media or in a blog post comment section.<\/p>\n Webinar attendance will skyrocket if the material covered in your webinar is relevant to webinar registrants. As mentioned earlier, put yourself in the shoes of your attendees and ask yourself if you\u2019d be interested in the material you\u2019re going to be sharing.<\/p>\n Make a list of some of the questions webinar registrants ask about the webinar. Write down what concerns they have and what information you have that can address those concerns and questions.<\/p>\n Whenever you type something into Google\u2019s search bar, there\u2019s a\u00a0People Also Ask\u00a0<\/strong>section that highlights what other users are typing into Google. To get the best results, use Incognito mode.<\/p>\n To do this, right-click on your Google Chrome browser, and click\u00a0New Incognito Window<\/strong>.<\/p>\n After you click that, type in your search query into Google, and browse down to where it says\u00a0People Also Ask<\/strong>.<\/p>\n If you want to boost attendance, live webinars need to be interesting and engaging. Hosting a boring webinar that offers no value to attendees will only lead to poor reviews and reduced future attendance.<\/p>\n You must ask yourself what you want people to get out of your webinar. When you\u2019re focused on your audience, you\u2019re one step closer to a successful webinar.<\/p>\n Creating excitement in advance of your webinar event is another way to increase attendance. Webinar marketing should always be a conscious and focused effort.<\/p>\n Here are a few ways to increase engagement and excitement for your next webinar.<\/p>\n Another good way to increase webinar registration and attendance is to create information content around the webinar topic. Creating content such as informative blog posts is not only useful for SEO but also for providing your potential webinar registrants with just enough information to get them interested in what you\u2019re offering.<\/p>\n Your webinar should be able to answer any questions that your target audience has. Each blog post should also contain a CTA that will guide readers to your webinar. If you see people leaving comments or questions on your blog, you can prompt them to sign up for your upcoming webinar.<\/p>\n Each blog post can be adjusted accordingly to reflect your upcoming webinar sessions.<\/p>\n It\u2019s best to keep webinar registration open until the day of the webinar. The longer you leave registration open, the better your chances will be of last-minute registrations.<\/p>\n In addition, ensure to keep multiple ways of registering open. This means you should still be accepting registrations by phone, email, and fax until your webinar begins.<\/p>\n Sometimes people don\u2019t hear about your webinar until the day it\u2019s being held, and you\u2019re always bound to get at least a few more people showing up.<\/p>\n Collaborating with other businesses is a useful way to grow webinar participation and attendance. Alone, you might not have all of the content and resources to create a powerhouse webinar that will bring hundreds of people in.<\/p>\n But if you collaborate with others by bringing them on as co-hosts or guest speakers, you\u2019re expanding the amount of relevant content your webinar will appeal to. Collaborating with another company isn\u2019t as difficult as it might seem. Search online for companies that have a large social media following, and then message them asking if they\u2019d be interested in being a guest speaker at your webinar.<\/p>\n At the same time, encourage webinar registrants and collaborators to invite their networks. This can be combined with incentives for registrants that manage to get others to sign up. By getting your fellow collaborators on board with marketing the webinar, you\u2019re doubling down on efforts.<\/p>\n Collaborations should be carefully thought out. As always, pay attention to what your audience is interested in. If you\u2019re hosting a marketing webinar, collaborate with someone in the marketing field.<\/p>\n Webinar replays are a great way for webinar registrants to recap all of the information covered in the webinar. But don\u2019t advertise webinar replays before your webinar even begins.<\/p>\n Doing so can reduce attendance because people will then know that they can easily access the webinar without attending.<\/p>\n If you have a membership section on your website, you can also use webinar replays strategically to boost your membership signup rate. This can be done by encouraging webinar registrants to sign up and become a member if they want to access the replay.<\/p>\n During the webinar, you can say something like, \u201cFollowing the webinar, all website members will receive instant access to the recording.\u201d<\/p>\n Influencer marketing can be effectively used to promote your webinar. Consider reaching out to influencers who are outside your network but have a large social media following.<\/p>\n This strategy can help you reach out to new people who may not be aware of your webinar.<\/p>\n The most popular influencers will typically require compensation. However, some smaller influencers might see your webinar as advantageous in helping them with growing their own brand.<\/p>\n Learning how to encourage users to register for your webinar is an easy thing to overlook. Keeping these tips to increase your webinar registration and attendance in mind will have your potential webinar participants one step closer to filling out the webinar signup page.<\/p>\n Combine\u00a0TrustPulse<\/a>\u00a0and\u00a0OptinMonster<\/a>\u00a0for the best results!<\/p>\n If you enjoyed reading this article, follow us on social media:\u00a0Facebook<\/a>,\u00a0Twitter<\/a>, and\u00a0LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Are you wondering how to increase webinar registration and attendance? Webinars are a useful way to attract more customers to your company. They can be used to upsell current customers on your products and services, and you can also use them as marketing campaigns for customers that don\u2019t know anything about your business yet. In<\/p>\n","protected":false},"author":41,"featured_media":8345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"","om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[1377,3102,1378],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/8035"}],"collection":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/comments?post=8035"}],"version-history":[{"count":3,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/8035\/revisions"}],"predecessor-version":[{"id":8040,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/posts\/8035\/revisions\/8040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/media\/8345"}],"wp:attachment":[{"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/media?parent=8035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/categories?post=8035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustpulse.com\/wp-json\/wp\/v2\/tags?post=8035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/span>Why TrustPulse for Webinar Registration?<\/span><\/h3>\n
\n
<\/span>How to Increase Event Registration Attendance With TrustPulse<\/span><\/h3>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/a> 2. Encourage Webinar Registration With OptinMonster<\/h2>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/p>\n
<\/a> 3. Make Webinar Registration Easier With a Signup Form<\/h2>\n
<\/p>\n
<\/a> 4. Boost Webinar Registration With Email<\/h2>\n
\n
<\/span>Standard Message<\/span><\/h3>\n
<\/span>Reminder Message<\/span><\/h3>\n
<\/span>Informative Message<\/span><\/h3>\n
\n
<\/a> 5. Use Social Media to Drive Webinar Attendance<\/h2>\n
<\/p>\n
<\/span>Make Use of Images<\/span><\/h3>\n
<\/span>Make Your Landing Page Stand Out<\/span><\/h3>\n
<\/span>Utilize Hashtags<\/span><\/h3>\n
<\/span>Include a Call to Action<\/span><\/h3>\n
<\/span>Consider Sponsored Advertisements<\/span><\/h3>\n
<\/span>Make Your Updates Visible<\/span><\/h3>\n
<\/a> 6. Incentivize Webinar Attendance With Prizes<\/h2>\n
<\/p>\n
<\/a> 7. Pick the Best Day and Time to Host Your Webinar<\/h2>\n
<\/a>8. Send Webinar Registrants Timely Reminders<\/h2>\n
<\/a> 9. Boost Webinar Engagement With More Interaction<\/h2>\n
\n
\n
\n
\n
\n
<\/a> 10. Increase Webinar Registration by Building Relationships<\/h2>\n
<\/a> 11. Make Your Webinar Relevant<\/h2>\n
<\/p>\n
<\/p>\n
\n
\n
<\/a> 12. Create Excitement in Advance of Your Webinar Event<\/h2>\n
\n
<\/a> 13. Create Informational Content Around the Webinar Topic<\/h2>\n
<\/a> 14. Leave Webinar Registration Open Until It Starts<\/h2>\n
<\/a> 15. Consider Webinar Collaborations<\/h2>\n
<\/a> 16. Don\u2019t Advertise Webinar Replays<\/h2>\n
<\/a> 17. Leverage Influencer Marketing to Promote Your Webinar<\/h2>\n
<\/a> Increase Online Webinar Registration Today<\/h2>\n