- \n
- 1. HubSpot<\/span><\/a><\/li>\n
- 2. Sendinblue<\/span><\/a><\/li>\n
- 3. MailerLite<\/span><\/a><\/li>\n
- 4. SmartrMail<\/span><\/a><\/li>\n
- 5. Campaign Monitor<\/span><\/a><\/li>\n
- 6. MailChimp<\/span><\/a><\/li>\n
- 7. ConvertKit<\/span><\/a><\/li>\n
- 8. Klaviyo<\/span><\/a><\/li>\n
- 9. Omnisend<\/span><\/a><\/li>\n
- 10. Shopify Email<\/span><\/a><\/li>\n
- 11. Privy<\/span><\/a><\/li>\n
- 12. Constant Contact<\/span><\/a><\/li>\n
- 13. ActiveCampaign<\/span><\/a><\/li>\n
- 14. Drip<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n
- Bonus: Grow Your Email Marketing List With OptinMonster<\/span><\/a><\/li>\n
- Grow Your Email List and Begin Email Marketing Today!<\/span><\/a><\/li>\n<\/ul>\n
<\/a>
\nHow to Choose the Right Email Marketing Service for Your Ecommerce Business<\/h2>\nChoosing the right email marketing service can be challenging. It’s important to point out that there are a few different types of email marketing services, with some better suited for eCommerce businesses than others.<\/p>\n
Email marketing is an advertising technique that uses emails to send commercial messages to a list of people who have given their prior consent (i.e., opt-in).<\/p>\n
Email marketing<\/a>\u00a0has been shown to increase your chances of converting a customer when compared to some of the other forms of advertising, such as TV or radio commercials, because it offers greater personalization, relevance, and convenience.<\/p>\n
It’s also important to note that one type of email marketing service might be better for one company than the next. Deciding on an email marketing service for your eCommerce business depends on your goals and expectations.<\/p>\n
If you’re focused on something that’s straightforward to use, you might choose a different email marketing platform than a company that wants all of the bells and whistles included with it.<\/p>\n
The best email marketing service will help you manage all aspects of your email campaigns, including:<\/p>\n
- \n
- Building lists of emails<\/li>\n
- Creating subject lines<\/li>\n
- Designing graphics<\/li>\n
- Selecting sending times and segments<\/li>\n
- Automating follow-up campaigns<\/li>\n<\/ul>\n
There are a number of features that the best email marketing platforms have:<\/p>\n
- \n
- Easy-to-use templates that can be personalized and customized depending on your goals<\/li>\n
- The ability to send targeted emails to specific customers<\/li>\n
- Automation so you don’t have to monitor everything that’s going on<\/li>\n
- Customer opt-in form functionality<\/li>\n
- Analytics that give you details on how well your email marketing is doing<\/li>\n
- Strong deliverability rates to confirm all of your messages are going where they should<\/li>\n
- Pricing plants that appeal to a wide range of businesses<\/li>\n<\/ul>\n
The most important thing about email marketing is the content. If you don’t have good content, then your email will not get opened and read. When your email doesn’t get read, it can’t be shared. If it can’t be shared, then it doesn’t do much good for your business.<\/p>\n
The second most important thing is the format of your message. This includes things like subject lines and body copy.<\/p>\n
If you want to send an effective email marketing campaign, you must have both of these things right, and you’ll want to keep reading for our list of some of the best ones available.<\/p>\n
<\/a> The Best Email Marketing Software in 2022<\/h2>\n
The best email marketing software in 2022 ranges from a variety of options that can be used to suit each eCommerce business successfully.<\/p>\n
<\/span><\/a>1. HubSpot<\/a><\/span><\/h3>\n
![\"Hubspot](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/10\/hubspot.jpg\")
<\/a><\/p>\nHubSpot<\/a> offers marketing software that\u2019s geared toward companies of varying sizes. Taking advantage of the free version can give you a better idea if it will work for your company.<\/p>\n
Some of the features of HubSpot are:<\/p>\n
Customer relationship management (CRM)<\/strong>: HubSpot offers a free customer relationship management system for which businesses can sign up. While the free version is limited, it gives you a better idea of what it\u2019s all about.<\/p>\n
Drag-and-drop website builder:<\/strong>\u00a0Like many of the other marketing platforms on this list, HubSpot also comes with a drag-and-drop website builder. You don\u2019t need to know any complicated coding to use it, and all it takes is a few clicks to create nice templates.<\/p>\n
Tracking:\u00a0<\/strong>HubSpot helps you keep track of all of the interactions you have with customers. You can use the data to see how your marketing campaigns are doing and tailor future campaigns to perform better.<\/p>\n
Pricing:<\/strong><\/p>\n
- \n
- The starter package begins at $45\/month.<\/li>\n<\/ul>\n
Pros:<\/strong><\/p>\n
- \n
- All-in-one marketing platform<\/li>\n
- Tons of training materials that make learning easy<\/li>\n
- Personalized emails depending on the device being used<\/li>\n<\/ul>\n
Cons:<\/strong><\/p>\n
- \n
- It could use a little more customization<\/li>\n
- Automation isn\u2019t as good as some of the other email marketing platforms<\/li>\n
- Prices can add up quickly between tiers<\/li>\n<\/ul>\n
<\/span><\/a> 2. Sendinblue<\/a><\/span><\/h3>\n
![\"Sendinblue\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/10\/1.jpg\")
<\/a><\/p>\nSendinBlue<\/a>\u00a0is a French company that was started in 2013 by two entrepreneurs who were frustrated with the existing email marketing solutions. The company wanted to create a platform that would allow them to send emails easily, track their results, and manage their subscribers.<\/p>\n
SendinBlue offers a wide variety of useful features for small businesses and startups, including:<\/p>\n
- \n
- Sending email newsletters<\/li>\n
- Managing contacts via a web interface or through an API<\/li>\n
- Automated marketing campaigns (e.g., drip campaigns)<\/li>\n
- Integrations with Google Analytics, Salesforce, and Zapier<\/li>\n
- Phone support<\/li>\n
- You can send up to 300 emails a day on the free package<\/li>\n<\/ul>\n
Sendinblue charges a little bit different in comparison to its competitors. You’ll be charged based on how many email marketing campaigns you create instead of the number of contacts you have.<\/p>\n
Sendinblue is perfect for companies that need to send transactional emails, WhatsApp messages, or standard text messages. It’s a highly useful tool for businesses that need to send trigger-based emails to targeted people.<\/p>\n
It comes packed with an automation workflow designer that lets you create campaigns that are triggered by website visits and clicks.<\/p>\n
This email marketing platform is also ideal for companies on a tight budget and can’t afford to spend money on some of the other costly competitors on this list.<\/p>\n
Finally, Sendinblue is one of the best email marketing services for eCommerce websites because you can customize triggers depending on what purchases are made by customers.<\/p>\n
Sendinblue comes with a free monthly package that is quite generous. It offers:<\/p>\n
- \n
- 300 emails a day<\/li>\n
- Email templates<\/li>\n
- Drag-and-drop email builder<\/li>\n
- Transactional emails<\/li>\n<\/ul>\n
Price:<\/strong><\/p>\n
- \n
- Beyond the free package, prices start at $27\/month.<\/li>\n<\/ul>\n
Pros:<\/strong><\/p>\n
- \n
- Great email automation<\/li>\n
- SMS and transactional email marketing abilities<\/li>\n
- Generous free trial<\/li>\n
- Your costs will vary depending on the emails sent<\/li>\n
- Customized email designs<\/li>\n
- Bounce management system<\/li>\n<\/ul>\n
Cons:<\/strong><\/p>\n
- \n
- Drag-and-drop builder seems a little limited in functionality<\/li>\n
- There are only 65 ready-made templates<\/li>\n
- Tech support is limited<\/li>\n<\/ul>\n
<\/span><\/a> 3.\u00a0MailerLite<\/a><\/span><\/h3>\n
![\"Mailerlite](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/10\/mailerlite.jpg\")
<\/a><\/p>\nMailerLite<\/a>\u00a0is a popular and intuitive email marketing service that offers a number of features and services. It’s one of the most affordable email marketing platforms, with a free plan that ranges up to 1,000 subscribers.<\/p>\n
MailerLite is also easily integrated into other applications, such as Shopify and WordPress. This makes it easy to add an email marketing program to any existing business.<\/p>\n
Some features that make MailerLite stand out as one of the best email marketing services are:<\/p>\n
Design:\u00a0<\/strong>MailerLite includes professional templates and drag-and-drop editor tools that make building your emails easy. There are also a number of useful integrations available for third-party apps, such as Aweber and GetResponse.<\/p>\n
Analytics:\u00a0<\/strong>The MailerLite dashboard features detailed metrics and analytics that allow you to see who clicks on your emails, when they open them, what links they click, and more.<\/p>\n
Segmentation:<\/strong>\u00a0You can create segmentation rules based on user behavior or location so your emails will be sent only to those who will be interested in them.<\/p>\n
Easy interface:\u00a0<\/strong>The interface is easy-to-learn and navigate, and so is the email editor. MailerLite is known to be one of the easiest email marketing platforms to learn quickly. If your goal is to create campaigns without having to spend a tremendous amount of time learning how to use the platform, MailerLite is highly recommended.<\/p>\n
MailerLite is one of the best email marketing services for small businesses, freelancers, bloggers, entrepreneurs, and anyone on a limited budget. It’s perfect for beginners that don’t have the time to invest in learning other complicated email marketing services.<\/p>\n
MailerLite might not be the best email marketing platform for businesses that require complicated reporting. It’ll tell you your open-and-click rates and purchase tracking for eCommerce platforms like WooCommerce and Shopify, but it won’t provide you with social monitoring.<\/p>\n
MailerLite also doesn’t provide complex email automation, such as triggering specific audiences that visit your website.<\/p>\n
Pricing:<\/strong><\/p>\n
- \n
- MailerLite starts off with a free package for up to 1,000 subscribers.<\/li>\n
- Starting packages begin at $9\/month.<\/li>\n<\/ul>\n
Pros:<\/strong><\/p>\n
- \n
- The free plan is generous<\/li>\n
- Very easy to use<\/li>\n
- It comes with a landing page builder<\/li>\n
- Great deliverability and open rates<\/li>\n<\/ul>\n
Cons:<\/strong><\/p>\n
- \n
- Not ideal if you require comprehensive reports<\/li>\n
- Automations could use some work<\/li>\n
- Not able to preview emails on different clients<\/li>\n<\/ul>\n
<\/span><\/a> 4.\u00a0SmartrMail<\/a><\/span><\/h3>\n
![\"Smartrmail](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/10\/smartrmail.jpg\")
<\/a><\/p>\nSmartrMail<\/a>\u00a0is an email marketing platform that has grown in popularity since 2016 because it’s easy to use, budget-friendly, and has a number of automation tools for email campaigns.<\/p>\n
SmartrMail is geared toward eCommerce companies, so if you have a Shopify store, then SmartMail will work for you.<\/p>\n
Some of the most appealing features of SmartMail are:<\/p>\n
Product recommendations:<\/strong>\u00a0SmartrMail allows you to send out product recommendation<\/a> emails to customers, and these aren’t just random emails. It analyzes purchases that customers have made in the past and creates emails based on that.<\/p>\n
Follow-up emails:<\/strong>\u00a0If you deal with cart abandonment from customers, you can use SmartrMail to send those customers discounts and offers that will encourage them to make purchases. The nice thing about this feature is that you can customize those emails with specific offers.<\/p>\n
Integration:<\/strong>\u00a0Uploading products to eCommerce stores can be time-consuming. With SmartMail, you can integrate it with your eCommerce store to cut the time in half when it comes time to send emails. That means you don’t have to spend countless hours resizing all of your images and descriptions when you’re creating your next email campaign.<\/p>\n
Pricing:<\/strong><\/p>\n
- \n
- SmartrMail starts with a 15-day free trial that gives you some time to test out the platform.<\/li>\n
- Paid plan pricing starts at $19\/month.<\/li>\n<\/ul>\n
Pros:<\/strong><\/p>\n
- \n
- Drag-and-drop editor makes template creation a breeze<\/li>\n
- Lots of valuable insights regarding engagement<\/li>\n
- Product recommendations<\/li>\n
- Helpful staff<\/li>\n<\/ul>\n
Cons:<\/strong><\/p>\n
- \n
- Customer segmentation could use some work<\/li>\n<\/ul>\n
<\/span><\/a> 5.\u00a0Campaign Monitor<\/a><\/span><\/h3>\n
![\"CampaignMonitor](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/10\/campaignmonitor.jpg\")
<\/a><\/p>\nThis email marketing service is best for large businesses with complex needs.\u00a0Campaign Monitor<\/a>\u00a0provides a lot of functionality, like advanced segmentation and personalization capabilities, to make your message more relevant to your customer.<\/p>\n
It also allows you to create and manage multiple lists, including static and dynamic lists that you can update based on real-time user actions.<\/p>\n
In addition, the platform has a drag-and-drop interface that makes it easy to create campaigns with rich content and offers integration with social media platforms like Facebook and Twitter. The service also has full reporting capabilities so that you can track the success of your campaign at any time.<\/p>\n
Not many email marketing platforms place a ton of focus on transactional emails, but Campaign Monitor does.<\/p>\n
Over 350,000 businesses use Campaign Monitor.<\/p>\n
Some of the useful features of this platform are:<\/p>\n
- \n
- You can send out mass emails<\/li>\n
- Easily program auto-responding emails that send depending on what actions a user takes<\/li>\n
- Create a detailed analysis of your email marketing campaigns<\/li>\n
- Over 110 responsive templates are available to choose from<\/li>\n
- 37 different web fonts available to use<\/li>\n
- Easy-to-use drag-and-drop editor<\/li>\n<\/ul>\n
Price:<\/strong><\/p>\n
- \n
- Plans start at $9\/month.<\/li>\n<\/ul>\n
Pros:<\/strong><\/p>\n
- \n
- The interface is straightforward<\/li>\n
- Templates are aesthetically appealing<\/li>\n
- Great data segmentation<\/li>\n
- Complex automation features<\/li>\n<\/ul>\n
Cons:<\/strong><\/p>\n
- \n
- Expensive<\/li>\n
- You can’t take advantage of a free trial<\/li>\n
- Customer service is limited to email support<\/li>\n<\/ul>\n
<\/span><\/a> 6.\u00a0MailChimp<\/a><\/span><\/h3>\n
![\"Mailchimp](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/10\/mailchimp.jpg\")
<\/a><\/p>\nMailChimp<\/a>\u00a0is an email marketing service that allows you to create, send, and track emails. The company was founded in 2001 by two people. Ben Chestnut and Dan Kurzius wanted a way to share their love of music with their friends. And now, it’s one of the most common email marketing services around.<\/p>\n
MailChimp is a digital marketing platform that offers a free plan and paid plans that start at $15 per month. The free version has a limit of 500 contacts and 2,500 emails per month, but it’s a good way to get started with email marketing.<\/p>\n
MailChimp also offers a number of integrations with other tools to help you manage your list and send emails.<\/p>\n
It’s easy to use and has many features that are useful for marketers, including:<\/p>\n
- \n
- The ability to create custom signup forms and landing pages<\/li>\n
- Track clicks on links within your emails<\/li>\n
- Create automation rules based on actions taken by the subscribers (like when they open or click an email)<\/li>\n
- Hundreds of email templates that can be customized to your liking<\/li>\n
- A landing page builder that’s easy to use<\/li>\n
- Great email marketing automation<\/li>\n<\/ul>\n
MailChimp has created a big name for itself and is one of the most popular email marketing platforms used by small businesses and bloggers because it’s easy to use and affordable.<\/p>\n
Pricing:<\/strong><\/p>\n
- \n
- Pricing starts at $15\/month.<\/li>\n<\/ul>\n
Pros:<\/strong><\/p>\n
- \n
- Easy to use<\/li>\n
- Affordable<\/li>\n
- Used by tons of companies<\/li>\n
- Lots of integration<\/li>\n<\/ul>\n
Cons:<\/strong><\/p>\n
- \n
- Paid plans can be pricey<\/li>\n
- Sometimes mail ends up in the spam folder<\/li>\n<\/ul>\n
<\/span><\/a> 7.\u00a0ConvertKit<\/a><\/span><\/h3>\n
![\"ConvertKit](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/10\/convertkit.jpg\")
<\/a><\/p>\nConvertKit<\/a>\u00a0is an automation platform that helps you turn your email subscribers into customers. Thousands of people and businesses use it to sell more stuff, grow their lists, and make more money.<\/p>\n
With ConvertKit, you can easily send automated emails based on user actions or behavior. You can also schedule and send emails based on specific dates and times, like a welcome series that sends on the first day of your new subscriber\u2019s subscription.<\/p>\n
ConvertKit offers a variety of pre-made email templates that you can use for free or pay for premium templates. It also lets you create simple landing pages with its built-in editor.<\/p>\n
The service uses a drag-and-drop editor to create forms, which you can use to gather emails from your website visitors or from Facebook ads.<\/p>\n
While ConvertKit is a new digital marketing service, it’s perfect for Youtubers, podcasters, and course creators.<\/p>\n
Some of the key features that make ConvertKit so appealing are:<\/p>\n
- \n
- No limits to landing pages<\/li>\n
- No limits to the number of emails you can send<\/li>\n
- It comes with a landing page builder and a drag-and-drop editor<\/li>\n
- Audience tagging<\/li>\n
- Targeted campaigns can focus on a very specific group of people<\/li>\n<\/ul>\n
Price:<\/strong><\/p>\n
- \n
- Pricing starts at $15\/month.<\/li>\n<\/ul>\n
Pros:<\/strong><\/p>\n
- \n
- The landing page editor<\/li>\n
- Management of subscriptions is easy<\/li>\n
- High deliverability rates<\/li>\n
- You can charge for newsletters<\/li>\n<\/ul>\n
Cons:<\/strong><\/p>\n
- \n
- Not the best for visual emails<\/li>\n
- Pricing might be a little steep for smaller businesses<\/li>\n<\/ul>\n
<\/span><\/a> 8.\u00a0Klaviyo<\/a><\/span><\/h3>\n
- Pricing starts at $15\/month.<\/li>\n<\/ul>\n
- Pricing starts at $15\/month.<\/li>\n<\/ul>\n
- Plans start at $9\/month.<\/li>\n<\/ul>\n
- Customer segmentation could use some work<\/li>\n<\/ul>\n
- Beyond the free package, prices start at $27\/month.<\/li>\n<\/ul>\n
- The starter package begins at $45\/month.<\/li>\n<\/ul>\n
- 2. Sendinblue<\/span><\/a><\/li>\n
![\"Klaviyo](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/10\/klaviyo.jpg\")
<\/a><\/p>\n