- \n
- Bliss<\/a><\/li>\n
- GXVE Beauty<\/a><\/li>\n
- Then I Met You<\/a><\/li>\n
- Aerie<\/a><\/li>\n
- Dopegood<\/a><\/li>\n
- Coop Home Goods<\/a><\/li>\n
- Jenni Kayne<\/a><\/li>\n
- Signature Hardware<\/a><\/li>\n
- Crossrope<\/a><\/li>\n
- Juiced Bikes<\/a><\/li>\n
- Nudl Journals<\/a><\/li>\n
- Moon On My Wall<\/a><\/li>\n
- KiwiCo<\/a><\/li>\n
- Omsom<\/a><\/li>\n
- Basic Kneads<\/a><\/li>\n
- Engine Station<\/a><\/li>\n
- Doc Popcorn<\/a><\/li>\n
- Daily Harvest<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n
What Makes the Best eCommerce Website Designs?<\/h2>\n
The best website design for eCommerce<\/a> isn’t just about what looks the prettiest. It’s about what converts best. After all, eCommerce websites exist for a purpose: to make money!<\/p>\n
Good eCommerce design is about 5 main things:<\/p>\n
- \n
- Trust<\/li>\n
- Navigation<\/li>\n
- Mobile Optimization<\/li>\n
- Cart and Checkout<\/li>\n
- Branding<\/li>\n<\/ol>\n
Let’s think about what each of these factors really means.<\/p>\n
<\/span>Trust<\/span><\/h3>\n
People are understandably afraid of getting scammed or cheated online. You can’t see who you’re doing business with in online shopping, and it’s easy for bad actors to hide behind a keyboard.<\/p>\n
This means your eCommerce store needs to earn customer trust<\/a> through transparency and security. A great eCommerce website can easily answer questions from potential customers like:<\/p>\n
- \n
- How do customers contact you if they have questions or a problem with your products?<\/li>\n
- What information do you collect and how do you keep that information safe?<\/li>\n
- How can customers get a refund or exchange if they’re not satisfied?<\/li>\n
- Is your website secure?<\/li>\n<\/ul>\n
Listing your company’s contact information, FAQs, privacy and return policies, and website security measures can go a long way in easing customer concerns.<\/p>\n
Social proof is another important way to build trust. Social proof like customer reviews, testimonials, and real-time purchase notifications show that other people are buying, using, and liking your products. This can help prospective buyers feel more confident about purchasing from your brand.<\/p>\n
One of the easiest ways to add social proof to every page of your website is with TrustPulse<\/a>.<\/p>\n
![\"trustpulse](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/09\/trustpulse-homepage.png\")
<\/a><\/p>\nTrustPulse is the best sales notification popup software for WordPress, Shopify, BigCommerce, and any other eCommerce platform you can think of. With just a few clicks, you can add subtle but persuasive notifications to your eCommerce website design.<\/p>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/07\/trustpulse-example.png\")
<\/p>\nTrustPulse can display a real-time feed of sales, signups, downloads, and many other conversions on your site. This indicates to new visitors that they should buy or subscribe too. You don’t need any coding or design experience to add these notifications with TrustPulse.<\/p>\n
![\"TrustPulse](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2021\/02\/TrustPulse-Campaign-Types.png\")
<\/p>\nWant to try it out for yourself?\u00a0Sign up for your 100% risk-free TrustPulse account to get started<\/a>.<\/p>\n
<\/span>Navigation<\/span><\/h3>\n
The most beautiful design or expertly written product descriptions won’t do your eCommerce business any good if your customers can’t find the products or information that they’re looking for.<\/p>\n
Thoughtful and user-friendly navigation improves both user experience and SEO (search engine optimization), so give the structure of your eCommerce site some careful consideration.<\/p>\n
Your navigation menu needs to balance simplicity with clarity. You don’t want 25 different links across the top of your eCommerce site, but you also don’t want users to have to click through 8 levels of pages.<\/p>\n
Ideally, customers should be able to reach every page on your site from the homepage with 3 or fewer clicks. Adding breadcrumbs can help visitors keep track of where they are and figure out where they need to go.<\/p>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2022\/12\/breadcrumbs.png\")
<\/p>\nAnother essential navigation element is a search bar. WooCommerce users can build powerful onsite search engines with SearchWP<\/a>. You also want to make sure that your search results and category pages are easily filtered by size, color scheme, and other important attributes. That way visitors can sort out exactly what they want.<\/p>\n
Remember: the sooner customers can find what they want, the sooner they can buy it!<\/p>\n
<\/span>Mobile Optimization<\/span><\/h3>\n
Many shoppers use mobile devices to browse, compare, and buy products. If your eCommerce website doesn’t have a responsive design, it’ll look terrible on mobile and may not function properly. This can erode customer trust, and turn off even those who were interested in buying from you.<\/p>\n
To prevent this, choose a responsive template or theme from your eCommerce platform. Make sure that every design element resizes and realigns properly on different screen sizes. Use high-contrast, simple fonts for body copy so that your site remains readable.<\/p>\n
<\/span>Cart & Checkout<\/span><\/h3>\n
The ultimate goal of any eCommerce website design is to drive sales. This means that you need to prioritize the shopping cart experience above all else.<\/p>\n
No matter how creative your site design may be, don’t hide the shopping cart. Place the cart icon in the upper-right corner, as this is where customers are used to looking for the cart. Make sure the shopping cart is reachable from every single page on your site. Whenever possible, show the number of items in the cart so customers don’t forget what they’ve added.<\/p>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/cart-count-1.png\")
<\/p>\nOther ways to optimize checkout design include enabling one-page checkout and guest checkout whenever possible. Trim down your checkout forms so that you’re only asking for personal information that you absolutely need.<\/p>\n
For example, many online shoppers don’t like to give out their phone numbers. If you aren’t going to use that contact information to deliver their order, don’t demand that information.<\/p>\n
You can also add a progress bar to your checkout page to show customers that they’re almost done. Checkout is where many visitors start to doubt their decisions, so remove as much friction from the process as possible.<\/p>\n
<\/span>Branding<\/span><\/h3>\n
Finally, branding is a critical part of your eCommerce website design. Your brand is not just your logo, but also the imagery, copy, brand name, brand voice and tone, domain name, and much more.<\/p>\n
While we don’t have time to get into a full course on brand development, we want to point out 2 basic principles.<\/p>\n
First, your brand needs to be consistent to be recognizable. This means that you use similar and complementary design features not just throughout your website but on your packaging and marketing materials.<\/p>\n
Second, your brand should appeal to your target audience, not just feature the colors or fonts that you personally like. A good brand designer can help you develop a strong brand identity.<\/p>\n
If you want to build a successful eCommerce brand that customers love, read How to Build an Unforgettable and Profitable eCommerce Brand<\/a>.<\/p>\n
Now that you understand the basics of eCommerce website design, we’ll look at some real-world examples!<\/p>\n
15 Stunning eCommerce Web Designs<\/h2>\n
We’ve sorted our list of eCommerce website designs into different industries, but you can easily take design inspiration from websites outside your specific niche. Let’s take a look!<\/p>\n
<\/span>1. Bliss<\/span><\/h3>\n
![\"Bliss](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/Bliss.png\")
<\/p>\nSkin care brand Bliss lives up to its name with gentle, shaded colors that promote a feeling of relaxation. The navigation bar has 6 easy-to-understand links, a search box, and shopping bag, all in the customary locations so users don’t have to guess. The site uses a mix of lifestyle product photos and stylized illustrations. The product images are all color coordinated to create a cohesive look.<\/p>\n
<\/span>2. GXVE Beauty<\/span><\/h3>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/gxve.png\")
<\/p>\nGwen Stefani’s beauty brand GXVE Beauty uses high-quality photos to show off the products in use. The homepage is divided into sections for each facial feature and the corresponding products. The navigation menu also uses facial feature as the main category<\/p>\n
<\/span>3. Then I Met You<\/span><\/h3>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/then-i-met-you.png\")
<\/p>\nThe website for Korean beauty brand Then I Met You features their signature periwinkle blue as well as a high-contrast orange. The site design lets their high-quality product speak for itself, with minimal design elements to match a minimalist product recommendation<\/a>.<\/p>\n
<\/span>4. Aerie<\/span><\/h3>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/aerie.png\")
<\/p>\nFashion brand Aerie leans into the retro trend with bright colors and a 2000s-era browser window motif. On their product category landing pages, you can sort by fit, size, color, and even sleeve length. Once customers find their perfect new outfit, the search bar and shopping bag are easily found in the upper right corner, right under the floating bar<\/a> promoting current deals.<\/p>\n
<\/span>5. Dopegood<\/span><\/h3>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/dopegood.png\")
<\/p>\nDopegood uses rounded edges on their high-quality images to echo the chunky round shapes on their products. The high contrast black and white spaces on the site lets the product photos take center stage. There’s tons of important product information, like detailed measurements and styled photos, to help buyers picture the furniture in their space.<\/p>\n
<\/span>6. Coop Home Goods<\/span><\/h3>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/coop.png\")
<\/p>\nCoop takes shopping cart accessibility to the next level by using a slide-out cart. This lets shoppers see their cart, and the upsells, without leaving the page.<\/p>\n
- GXVE Beauty<\/a><\/li>\n
![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/coop-checkout.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/jenni-kayne-coupon.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/signature-hardware.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/crossrope.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/juiced.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/nudl.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/moon-on-my-wall.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/kiwi-crate.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/omsom.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/basic-kneads.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/engine-station.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/docpopcorn.png\")
<\/p>\n![\"\"](\"https:\/\/trustpulse.com\/wp-content\/uploads\/2023\/01\/daily-harvest.png\")
<\/p>\n