TrustPulse Marketing Blog

Actionable advice to boost your website conversions.

How to Use Social Proof to Improve User Experience

User experience and social proof are both important to consider in your marketing strategy. User experience aims to create positive experiences while users are on your website or app, while social proof helps to push visitors to take action on purchases. And, did you know you can even use social proof to improve user experience?... Continue Reading

How to Deal With Negative Reviews Gracefully (With Examples!)

Dealing with negative reviews gracefully can be tough for two reasons: negative reviews can hurt your ego, and they can significantly hurt your business. Luckily, if your product and service are good, there’s no need to worry too much about getting the occasional negative review. In this article, we’ll put your mind at ease and... Continue Reading
automated customer testimonial collection process

Collect Testimonials Automatically With 4 Easy Steps

Are you looking to collect testimonials from customers but don’t have the time to do all the work manually? Creating an automated testimonial collection process will let you work on other important parts of your business and collect testimonials at the same time. Sounds good, doesn’t it? In this article, we’ll go over the best... Continue Reading

How to Get Customer Testimonials That Drive Conversions

Are you looking for more ways to drive conversions? Since 92% of people look for social proof like testimonials before making a purchase decision, it’s no surprise that getting customer testimonials will help you drive conversions through the roof. In this article, we’ll go over how testimonials help your business, what good testimonials are built... Continue Reading
customer feedback strategy

Create an Awesome Customer Feedback Strategy in 10 Easy Steps

Ever wonder why you’re not getting as much customer feedback as you’d like? Or maybe the feedback you’re getting sounds more like “it was alright” rather than “it was amazing?” Well, it’s possible that you aren’t taking the right steps to an effective customer feedback strategy. In this article, we take you through the 10... Continue Reading

FOMO Statistics You Need to Grow Your Business

Statistics can help you better understand how important fear of missing out can be for your business. If used correctly, they can be a powerful way to turn users into customers. If you’re not sure what FOMO is, don’t worry. In this article, we’ll go in-depth with statistics to teach you what it is, its... Continue Reading
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