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Actionable advice to boost your website conversions.

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9 Tips on How to Get Customers to Trust Your Website

Here’s a textbook lesson straight from Social Psychology 101: Relationships can’t survive and will certainly never thrive without trust. That fundamental fact is true in your friendships, your family ties, and yes, even with your clients. But the problem is that you have a lot more work to do when building trust with clients than... Continue Reading
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How to Use Trust Badges to Boost Sales and Conversions

Here’s a riddle for you: What do a small-town sheriff, a decorated war hero, and your website have in common? They should all wear a badge. That’s right. If your website isn’t using trust badges to give new visitors confidence in your business, then you’re missing out in a big way. In today’s article, we’re going... Continue Reading
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13 Ways to Respond to Negative Reviews + 6 Killer Templates!

Do you know how to respond to negative reviews without getting angry or defensive? And did you know that the way you respond can lead to major benefits (or downfalls) to your business? In today’s article, we’re going to look at some negative review response examples and templates. More specifically, we’ll see how negative online... Continue Reading
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Online Review Statistics You Need to Know (2020)

Do you know how much your online reviews are positively or negatively impacting your business? It turns out what people say about you online matters. A lot. So in this article, we’re going to break down a few online review statistics and see how they affect your business. We’ll be looking at: How many customers... Continue Reading
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The Social Proof Guide You Need to Get Started

Human beings are super influential. When we’re in an unknown setting, we look to others to decide how to act. Psychologists call this phenomenon “social proof theory.” And it doesn’t just apply when you’re the new guy at the office party. Social proof can have a drastic positive impact on how your site’s visitors make... Continue Reading
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10 Reputation Management Tools You Need to Try

Did you think worrying about your reputation would stop once high school was over? Don’t worry. Most of us did: But we were wrong. In a world of social media and influential review sites, your digital reputation is one of your company’s most valuable assets. But unlike high school, you’ve got loads of online reputation... Continue Reading
reasons to avoid fake social proof

REVEALED: 5 Reasons to Avoid Fake Social Proof

Do you want to use the power of social proof to build your brand’s credibility? But what if you’re just starting out and don’t have a large following to rely on? You’re not alone. Many entrepreneurs face this problem at the beginning of their business, but not all of them find the right solution. Some... Continue Reading
ways to get more google reviews

10 Easy Ways to Get More Google Reviews

Google reviews are an excellent form of social proof that can help shoppers decide if they want your product or your competitors. And, with more than 5 billion Google searches happening every day, many for products and services just like yours, it makes sense to add Google reviews to your marketing toolkit. But how can... Continue Reading

How to Use Social Proof to Improve User Experience

User experience and social proof are both important to consider in your marketing strategy. User experience aims to create positive experiences while users are on your website or app, while social proof helps to push visitors to take action on purchases. And, did you know you can even use social proof to improve user experience?... Continue Reading
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