TrustPulse Marketing Blog

Actionable advice to boost your website conversions.

13 Simple eCommerce Email Marketing Tips to Skyrocket Your Sales

Running an online business is hard. And, without an email marketing strategy for eCommerce customers, it can be impossible to build the meaningful relationships you need to grow. Fortunately, you don’t have to come up with eCommerce email ideas on your own. In this article, we’ll lay out 13 eCommerce email marketing best practices that... Continue Reading

What’s a Good Email Open Rate and How You Can Improve Yours

Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email marketing campaign, none of those things matter one bit unless your emails are getting... Continue Reading

9 Easy Ways to Grow Your Email List From Scratch

More than 281 billion emails were being sent and received daily in 2018 alone, with statistics showing that this number will surpass 347 billion in 2023: So, what’s up with the claim that email marketing is dead/dying a slow death? There could be some truth to that claim, in the sense that past email marketing... Continue Reading

7 Killer Sales Follow-up Emails to Boost Customer Loyalty

Let’s talk about sales follow-up emails. Because, you want to turn your customers into lifelong supporters, right? Great! Then let us clue you in on a little secret. Are you ready to have your mind blown? It’s not your product that’s going to turn those customers into supporters. And no, that doesn’t mean your product isn’t... Continue Reading

164 Best Email Subject Lines to Boost Your Email Open Rates (2019)

Want to increase your email open rates? Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. Because this is a long guide, we’ve broken it down into sections. Feel free to... Continue Reading

Is Email Marketing Dead? Statistics Say: Not a Chance.

You’ve probably heard that email marketing is dying, or even already dead, more than a few times. Don’t believe it. Here’s the thing: That line has been around so long that even respected news outlets started referring to email as a “hot, new way” to reach customers in early 2019. Well, it’s definitely hot, but... Continue Reading

Email Marketing vs. Social Media: Is There a Clear Winner?

The Internet has brought us questions for a generation… …Is the dress white and gold or blue and black? …Do you hear “Yanny” or “Laurel”? And, maybe more importantly to you, which is better for marketing: email or social media? There are more than 4.3 billion Internet users in the world and nearly 80% of... Continue Reading

Drip Email Campaigns: A How To For Successful Lead Engagement

Did you know that 79% of marketing qualified leads never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives? It comes down to a lack of engagement. Engaged leads convert. But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns.... Continue Reading

5 Best Mailchimp Alternatives to Crush Email Marketing in 2019

Mailchimp is arguably the most popular email marketing service around. Thanks to its intuitive layout, drag-and-drop design, and freemium services for small marketing campaigns, it’s not hard to see why Mailchimp has an estimated market share of 60% according to Datanyze. But as you probably already know, Mailchimp’s popularity doesn’t make it the one-stop solution... Continue Reading
Increase Trust, Conversions and Sales NOW
Try TrustPulse 100% risk-free for 14 days!