How to Add a Live Sales Notification for Shopify to Increase Sales

Do you want to add a live sales notification to your Shopify store to see a boost in sales?

When visitors come to your site for the first time, they can be hesitant to make a purchase. In fact, the average consumer needs to be offered an item 7 times before they’re ready to buy.

Fortunately, there’s a way to speed things up a bit.

So, today, we’re going to teach you how to add a live sales notification for Shopify. But first, let’s get clear on what sales notifications are and why they work so well.

What Is a Live Sales Notification?

A live sales notification is a small popup campaign that shows your site’s visitors when other people have made a recent purchase on your site. In other words, they’re campaigns that display recent sales.

You’ve likely seen these ‘someone just bought’ popups before, maybe even while reading this post:

These small notifications can lead to big increases in your sales. What makes them work so well?

Two words: Social Proof.

When people are looking through your website, they might not be ready to make a purchase on their first visit. This is where social proof comes in to save the day.

When your site’s visitors see that other people are actively shopping with you, 2 things happen:

They instantly feel that your site is more credible
They get hit with a dose of FOMO (fear of missing out)

Both of these lead to more sales for you.

When people feel like they can trust your site, they’re more likely to make a purchase. That’s why we always recommend putting some trust badges on your website.

If you’re unfamiliar with trust badges and how they work, no worries. You can read this helpful resource on 12 trust badges you need to build instant trust.

But the other (and more powerful) effect on your visitors is FOMO. When consumers see other people taking positive actions to improve their lives, it makes them feel like they must be missing out on something good.

Then, before you know it, your casual website browser quickly turns into a loyal customer.

How do we know that live sales notifications work so well? Because we’ve seen them regularly boost sales by 15% for online store owners just like you.

These sales are accomplished through upsells, product recommendations, or simply displaying what someone just bought.

That’s why we’re going to teach you how to add a live sales notification for your Shopify store in just 5 easy steps. By the end, you can expect more profits from your eCommerce strategy.

Let’s get started!

How to Add a Live Sales Notification for Shopify

For this tutorial, we’ll be using TrustPulse:

TrustPulse is the best social proof app on the market. This is especially true for Shopify users who usually have limited coding knowledge and want to see sales fast.

With TrustPulse, you can build live sales notifications in minutes. Plus, you have 100% control over the design, messaging, and style of your campaigns.

Then you’re able to target specific pages or areas of your website to get the highest conversion rate possible.

And with our new Order Priority feature, you can let some notifications “jump the line.”

That means if you have a popular promotion or urgent notification, you can make sure this is the first message your site’s visitors see.

Want to try it out for yourself? Sign up for your 100% risk-free TrustPulse account to get started.

Now let’s dive into our tutorial.

Step 1: Choose a Campaign Type for the Shopify Notification

The first thing you need to do is sign up for TrustPulse, the leading social proof notification app. TrustPulse makes it easy to add a recent sales popup to your Shopify store.

Once you’ve signed up, log into your TrustPulse account and create a new live sales notification for Shopify. Name your new campaign and assign it to your Shopify store:

Then select your campaign type. You have 4 choices here:

Recent Activity
On-Fire
Visitor Analytics
Action Message

Both campaigns are incredibly effective when used in the right situation.

Recent Activity is perfect for showing notifications for actions taken on your site every day. They display an individual purchaser:

These work for things like showing customers when someone just bought something, signed up for a newsletter, or left a comment on a blog post.

On-Fire works best when you expect large amounts of people to take a specific action in a short amount of time. That’s because they show the number of customers who took an action on your site:

These campaigns work well for flash sales, sitewide contests, or any other promotion that generates a lot of participants.

Visitor Analytics captures the number of unique visits to individual pages over a period of time. You can track all pages on your site or specify URLs or categories of URLs.

So you can show visitors how popular posts and pages are in order to convert them into customers and subscribers. This works great for blog posts, contest pages, webinar signups, and popular product pages.

Action Messages let you create a static Shopify message for your visitors. So you can welcome visitors, ask them to signup, let them know they can chat with you, or alert them about sales.

With this campaign type, you can any kind of message for your visitors on Shopify.

For today’s live sales notification for your Shopify store, we’ll go with Recent Activity:

Then, click Next Step:

Step 2: Customize the Appearance & Design

Now you’re going to modify the appearance and design of your sales notification. With TrustPulse, you have 100% control over your campaign’s customization.

You have so many options to make your campaign tailored to your brand and promotion. You can change your popup notification’s:

Language
Visitor name
Message text
Message link

And more.

The last option, Message Link, is especially important:

When users see your sales notification display, you’ll want to give them easy access to check out what another customer recently purchased. That can include a link to:

A specific product
Categories within your Shopify store
Product reviews

Or any other link that will help you convert casual website visitors into paying customers.

Another change you may consider if you’re running a sales notification for a specific product is displaying a photo of the item in the sales popup.

You can do that by clicking the drop-down menu next to Notification Image, selecting Custom Icon, and clicking Upload New Image:

Then upload a photo of your product, and users will see what other customers have purchased:

You should spend some time making your live sales notification as personalized as possible. Once you’ve tailored your campaign to your brand, voice, and style, click Next Step:

Step 3: Capture Activity on Your Shopify Store

In this step, you’ll set what action you want to trigger your Shopify sales notification. You have 2 options for capturing engagement with your online store:

AutoMagic
Zapier

AutoMagic is perfect for capturing real-time activity taken on your website. This would include things like newsletter signups, contest participants, or recent sales notifications.

Zapier is an integration that allows you to display a notification when people engage with your brand somewhere other than your website. So you could, for example, display a notification when someone leaves you a review on Google My Business.

Even though they didn’t take the action on your site, our Zapier integration will allow you to create a triggered campaign for that event.

For today, we simply need to choose AutoMagic since the sales will occur in your online store:

Then you can select which activity on your site will trigger your sales notification.

In the drop-down menu under Where should we watch for activity on this site?, select Form Activity from URLs containing specific text:

Below that, you need to locate Add one or more page rules and add the word checkouts to the URL of your Shopify store:

Then click the + icon:

You’re creating this rule because you want to show when a sale has occurred on your site.

That means that you need to capture any activity on your checkout page when people pay. Shopify store URLs use the unique term checkouts (note that the word is plural) when people pay for an item:

With this campaign rule, you’ll be showing other users whenever someone has taken an action on your checkout page, which displays when customers make a purchase.

Now it’s time to customize where and when your live sales notification will display the recent order your site by clicking Next Step.

Step 4: Choose Display Rules for Your Notification

You’ll need to decide which pages you’d like to show your Shopify sales notifications on. You can easily choose any page or category on your site, including:

Any page
Exact URLs
URLs containing specific text
URLs matching a pattern

And more. The most common use for a sales notification is our default setting, Display on any page:

This will show your sales notification on all pages of your site. That way, the most amount of your site’s traffic will see your campaign.

From there, you can choose some notification settings, such as:

Delay between the sale and the notification (in seconds)
How long your notification will appear on the screen
Delay between separate notifications (in seconds)

And other display settings that allow you to decide exactly when and where your Shopify live sales notifications will appear.

Once you’ve determined what display settings will work best for your campaign, click the Next button to make your notification live.

Step 5: Publish Your Live Sales Notification

Now comes the easy part. Review your campaign to make sure that it matches what you want your users to see:

Then click Launch your TrustPulse Campaign:

In some cases, your site may not be connected to your TrustPulse account yet. If that happens, you’ll receive a small warning:

If you’re using WordPress, you can connect your site from your WordPress dashboard. That’s what makes TrustPulse one of the best plugins for Shopify stores when it comes to social proof.

Not using WordPress? If that’s the case, check out this helpful guide on how to add TrustPulse to any website. That resource will walk you step-by-step on getting TrustPulse connected to your site.

And that’s it!

You now have a Shopify notification that will show users when someone just bought a product on your Shopify store.

You can use these to improve UX on your site, reduce cart abandonment, and boost conversions and sales across your site.

More Ways To Create Sales Notifications

If you’re looking for creative ways to use sales notifications, check out OptinMonster.

OptinMonster is hands down the best lead generation and conversion optimization app for Shopify.

You can create stunning sales popups, slide-ins, floating bars, inline forms, and more.

The OptinMonster app comes with 50+ templates and a drag and drop editor to create online retail campaigns. And it has powerful features like a countdown timer to add a sense of urgency to offers and deals.

You can also display abandoned cart notifications. This helps recover customers who are leaving your site with products in their cart.

OptinMonster’s designs are 100% customizable so you can create any message for your visitors on Shopify. You can even showcase ‘Someone Just Bought’ statistics to encourage visitors to make a purchase on your site.

OptinMonster has tons of targeting features to display campaigns to visitors when they’re most likely to convert. So you can build your email subscriber list, recover abandoned carts, and get more sales.

And that’s all we have for today! We hope you liked this post, and if so, you might also want to check out the following resources:

That last one will have a clear breakdown of TrustPulse’s features, benefits, and pricing.

The other articles will have everything you need to optimize your Shopify store with social proof to generate more revenue.

Ready to get started? Sign up for your risk-free TrustPulse account today!

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