Are you looking for the most in-depth FOMO marketing guide online?
If so, you’re in the right place.
FOMO (or “fear of missing out”) is one of the most effective marketing tactics you can use to increase conversions.
And yet, too many marketers either aren’t using FOMO correctly or, worse, they aren’t using it at all.
That’s why, today, you’ll learn everything you need to know about FOMO. We’ll cover what FOMO marketing is and how to use it in your marketing strategy.
Ready to dive in? Let’s get started.
What Is FOMO?
Fear of missing out, also known as FOMO, is a pervasive form of social anxiety in which people are worried that they might be missing out on something fun and exciting while at the same time fearing that others think negatively about their absence.
It’s that feeling you get when other people experience benefits that you want, too.
Imagine the last time your friend:
- Made an expensive purchase for a product you’ve had your eye on
- Tried a new restaurant in town
- Traveled to an exotic destination
- Went to a concert with your favorite band
Hearing about these experiences probably made you happy for your friend, sure. But it also probably left you with a feeling like you were unfairly missing out.
This is FOMO in action.
And while you’ve likely felt FOMO in the past, you’re definitely not alone.
FOMO is something that affects all online consumers. And the good news is that you can leverage the power of FOMO in your marketing strategy.
This is called “FOMO” marketing.
With the right social proof strategy, you’ll be able to show how popular your products or services are.
You can do this through notifications, reviews, testimonials, and more. But the result is always the same: MORE social proof = MORE conversions.
But how can you leverage FOMO to get the most out of your marketing efforts?
The best FOMO marketing tool available is TrustPulse:
TrustPulse is hands down the best social proof software on the market. It lets you quickly and easily create social proof notifications to boost conversions on your site.
With TrustPulse, you can leverage social proof to increase your:
- Newsletter signups
- Webinar registrations
- Survey participants
- Pageviews (to strengthen your SEO efforts)
- And more…
That’s because the TrustPulse plugin captures real-time actions that people are taking with your brand and displays it across your site.
When people see these small notifications, they get hit with a healthy dose of FOMO that pushes them into action.
You’ve likely seen these notifications before. They look something like this:
And the best part is there’s almost zero learning curve.
That means you can create professional social proof notifications in a matter of minutes, even if you don’t have any coding or “tech skills” to rely on.
Plus, you can target these FOMO campaigns across your site, so you can make sure they’re seen by the right people, in the right places, and at just the right time in their customer journey.
This makes TrustPulse the best FOMO marketing tool around.
Want to see it in action for yourself? Sign up for your 100% risk-free TrustPulse account today!
Now let’s take a look at a few different types of FOMO that you can use on your site.
9 FOMO Techniques You Can Use Today
1. Leverage Live Sales Notifications
We just looked at how a company like TrustPulse is able to add social proof to your site in minutes.
But we still haven’t fully answered the question, “Why do social proof notifications work?”
Again, the key to remember is that online consumers are heavily affected by the decisions they see others making.
When you showcase that real people are actively buying your products, you’re more likely to convert new visitors. That’s because making these live sales shows potential customers that your products are:
- Beneficial (at least in some way)
These factors work together to get your site’s visitors to take action.
Live sales notifications are easy to make, too. Here’s one that we built with TrustPulse in less than 5 minutes:
These notifications can be targeted to specific pages and demographics. With just a bit of personalization, you’ll be looking at higher conversion rates in no time.
It’s why TrustPulse clients have reported sales increases by up to 15%!
Want to learn more? Get started with TrustPulse today!
2. Build Urgency With Limited-Time Offers
One of the best ways to use FOMO isn’t necessarily showing that other people are buying your products.
Instead, you can leverage FOMO just by showing that your offer isn’t going to last forever. By that, we mean creating a limited-time offer for your target audience.
This is something that has a firm start date and, more importantly, a firm end time.
One of the best tools at your disposal for that is to create optin campaigns (popups, floating bars, fullscreen welcome mats, and so on) with countdown timers.
You’ve likely seen campaigns like this before. They look something like this:
The image above shows a countdown timer on the pricing page to motivate users to take action.
Even without seeing other people purchasing the product, countdown timers can still be effective. The idea is that if there’s a limited-time offer, it’s limited for a reason.
And that reason must be how popular your products or services are.
Whether or not that’s entirely true doesn’t matter. What matters is that your site’s visitors will feel more motivated to take action when they see the clock ticking than they will with evergreen campaigns.
Ok, but how do you create optin campaigns with countdown timers?
For that, you’d definitely want to use a tool like OptinMonster:
OptinMonster is hands down your best bet for creating a limited-time offer deal for your target audience.
That’s because OptinMonster allows you to quickly build optin campaigns, including:
- Floating bars
- Fullscreen welcome mats
- Inline campaigns
- Gamified wheels
- And much more…
And since it has a visual drag and drop builder, you can add elements (like a countdown timer, for example) in just a few clicks.
Then you can target those campaigns to the right people, in the right places, at just the right times in their customer journey.
Want to learn how? Check out this helpful resource: How to Add a Countdown Timer Popup to Skyrocket Sales.
Or you can get started and dive right in by signing up for your 100% risk-free OptinMonster account today!
3. Display Visitor Counts across Your Site
So far, we’ve looked at a couple ways you can use FOMO to get more sales from your site.
But what if you’re just starting out? How can you use FOMO in the early stages of your business before you’ve made any sales?
For that, you might want to use a visitor count notification to boost engagement with popular posts and pages.
Live visitor counts don’t track how many sales your store has made. Instead, it tracks how many people have visited a specific page of your website.
Imagine you were running an online contest to build brand awareness, and you haven’t made any active sales just yet.
When you advertise your contest on social media, you find that more people are seeing your landing page but not actively signing up.
By adding a live visitor count to your contest’s landing page, you’ll leverage FOMO to the fullest. That’s because people will see how popular your page is and simply assume other people must be joining.
Maybe you’ve even seen these notifications in the past. They look something like this:
And as we already mentioned, you can quickly and easily create these notifications with a social proof software like TrustPulse.
Not sure which software to choose? Check out our comparison of the top 3 social proof tools on the market: FOMO vs. UseProof vs. TrustPulse: Which Is BEST for Social Proof.
4. Showcase Reviews & Testimonials
Did you know that your strongest copywriting doesn’t come from your words?
Obviously every website needs to come up with catchy and powerful copy if they want to make sales. But you can skip a lot of the heavy lifting by using something even more powerful:
Your customer’s words.
Your website should be loaded with positive reviews and testimonials from your client. This shows your site’s new visitors that people love and trust your brand.
Plus, it reinforces your credibility for returning visitors.
You see BIG companies like Amazon do this for their products all the time:
The reason they do this is simple: it works.
How does it work? Again, this FOMO marketing tactic is effective because it gives people a deeper sense of what a solution to their problem might look like.
Rather than just “taking your word for it,” new leads can see other people who struggled with their exact problem.
They’ll ALSO see that your products or services were the best solutions for that unique problem.
From there, it’d just a short time before your potential lead becomes a full-on loyal (and paying) customer.
Want to take things to the next level?
With TrustPulse, you can create social proof notifications that display popular reviews from 3rd-party websites.
That means you can create notifications any time someone leaves you a positive review on sites like Google My Business or Yelp.
Or you can find your favorite 5-star review and create a static message. This allows new visitors to click the notification and get redirected to that 5-star review.
Here’s an example of what that kind of FOMO notification might look like:
At the end of the day, reviews and testimonials will go above and beyond any copy you can write for your online business.
5. Write Case Studies
In the last tip, we talked about how reviews and testimonials are excellent for social proof.
But let’s take things one step further: writing customer case studies.
A case study is a deep dive into a customer’s problem and how your solution made their lives easier.
Not only are these longer than your average customer review, but YOU get to play a role in how this piece of content is created.
That makes it a powerful mix of a customer review and a long-form sales page. You can embed some copywriting best practices into your case study to make it extra persuasive.
And since you’re writing about a real customer, other users will get his with a dose of FOMO when they see the resolution.
Remember to choose your case study wisely, though. The case study you choose should:
- Demonstrate your product’s concrete results
- Show that you can replicate those results for others
- Nurture the existing relationship you have with the client from the actual case study
You might find some of your customers have great results but are a pain to work with.
Or you might find that your favorite customer is a brilliant writer, but the results weren’t stellar enough to persuade skeptical readers into action.
You need to find the right balance and strike it aggressively.
For more help, check out this resource: How to Write an Epic Case Study That Wins More Business.
6. Take Screenshots on Social Media
Getting reviews, testimonials, and case studies are all great FOMO strategies.
But let’s be honest: they’re super time-intensive.
Another approach is to see what people are saying about your brand on social media. Since that information is public, you can grab screenshots and add them to your website.
Finding those conversations isn’t difficult, either.
You can invest in tools that monitor social media conversations or simply search for your brand on your favorite social platform:
This is extra persuasive because people perceive these messages to be unbiased.
Whereas companies need to ask for reviews and testimonials from clients, these occur more naturally on social media.
The result? People give this type of social proof more credibility.
And if so many people are talking about your company online (and unprompted), it will inspire others to get involved in that conversation, too.
7. Work With Influencers in Your Niche
Influencer marketing is nothing new. The concept is simple:
Find someone with a large audience that aligns with your target audience. Then get those people to share your brand.
You can find influencers on nearly every platform, like:
And about a million others.
But don’t forget that companies can be influencers, too. Many businesses have large email lists that simply go to waste.
You can work out deals to have those businesses share your brand with their list. Just be sure to do so in a way that’s ethical, non-spammy, and profitable for both parties.
8. Feature Past Clients
You’ve probably seen this FOMO strategy on the homepage of many websites.
It’s something that many of the world’s top brands do, and, for some reason, new marketers totally gloss over.
But you can get a lot more conversions when you feature high-profile logos from clients you’ve worked with in the past.
Here’s what this looks like when done well:
When new visitors see the names of companies they already know, trust, and love, they’ll associate your brand with it.
As a result, they’ll want to use the same tools as these other high-profile companies and will be more likely to give your solution a try.
9. Highlight Your Most Impressive Metrics
As your business grows, you’ll want to track and document that growth in cold-hard figures.
McDonald’s did this by counting the number of burgers they’ve cooked over the years. Grocery stores used to reward their one-millionth customer to raise awareness.
And YOU can start counting how many people you’ve helped over the years. Then, just like you did with every other piece of FOMO social proof, you can add this to your website:
Remember, when you use these statistics to create FOMO, always use the actual number and don’t round up.
Stating that “1,213,437” websites use your product is much more powerful than saying “over 1,000,000” websites have done so.
The former is more trustworthy, and the latter is sometimes too generic to be believable.
So go gather some stats and crunch some numbers. Then use that data to build FOMO in your site’s new visitors.
And that’s it for today!
We hope you enjoyed this guide on FOMO. Now you should be an expert in all things FOMO and ready to get more conversions from your site.
If you enjoyed this post, we highly recommend you check out the following:
- 11 Best Social Proof Tools to Boost Conversions
- How to Increase eCommerce Sales Now: 8 Ideas You Need to Try
- 35 Examples of Social Proof You Can Start Using Today
These posts will have everything you need to use social proof and FOMO to grow your business.
Ready to try the world’s BEST FOMO marketing tool? Sign up for your risk-free TrustPulse account today!