TrustPulse Marketing Blog

Are your customers happy? If you don’t know for sure, guessing is not the next best thing. According to a 2017 study by the folks at American Express, a person from the U.S. is going to tell an average of 15 people about a bad customer service experience. Even worse, research by thinkJar’s CEO, Esteban... Continue Reading

Every online marketer will agree that the key to success is conversions: More people clicking on your “Subscribe” or your “Buy Now” buttons equals more leads and sales. But when it comes to choosing a color for your buttons, well, that’s a highly debated topic. Can certain colors increase your conversion rate? In this article,... Continue Reading

All smart marketers know that adding social proof can increase your conversion rate. That’s why big brands like Amazon, WordPress, MailChimp, and just about every other company, use social proof on their site. In this guide, we’ll share 29 ways to use social proof to increase your conversions. We’ll dive into the 29 social proof... Continue Reading

Floating bar optins give you maximum visibility for your marketing campaigns without being super annoying to your readers. Double win! In this guide, we’ll show you some highly effective floating bar hacks to boost your conversions with these awesome, hard-working campaigns even more. 1. Use the Countdown Timer Element Procrastination is human nature. Oftentimes your visitors... Continue Reading

Do you want to get more email leads from your social media platforms? Social media is a great tool to attract a following, but unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted. In this post, we’ll share 9 ways that you can... Continue Reading

Struggling to turn leads into paying customers? Smart marketers know that conversions are dependent on how well you nurture your leads. Visitors need to be engaged from the moment they join your email list to when you hit them with your sales pitch. Every step of the customer’s journey should be included in your lead... Continue Reading

It’s not always easy to come up with new ideas to keep your marketing fresh. That’s why, in this article, we’re showing you 10 email popups that have increased subscriber and customer numbers for our very own customers. These are website popup examples with proven track records. In all of the examples we’ve included, the... Continue Reading

Are you afraid to annoy visitors with your optin offers? Popups, slide-ins, welcome gates, and other types of optins convert really well. But you may still be hesitant to try them on your site. Don’t worry – in this guide, we’ll share 18 ways to capture email leads, without disturbing your visitors. Each of the... Continue Reading

What do you get when you cross the unassuming and good-natured slide-in campaign with impossibly powerful display rules? Conversion gold, friends. Let us show you what we mean. Slide-in campaigns are often overlooked for their much louder, life-of-the-party sibling, the popup. But the truth is slide-ins can be incredibly powerful tools for converting engaged visitors... Continue Reading

Businesses, bloggers, and entrepreneurs live and die by their email marketing. “The money,” as it’s often said, “is in the list.” That’s why there are so many great articles out there offering strategies for getting more leads and boosting conversion rates. But what if you’re short on time? What if you’re not technologically savvy? Since... Continue Reading