Are you looking for the best social proof tools?
Social proof tools help display social proof on your website and build trust with visitors to increase sales and conversion rates.
In this post, we’ll list WordPress’s best social proof software tools to help you maximize your website’s conversions immediately.
If you wish to jump directly into our list of the top social proof software tools, please use the links below:
- Constant Contact
- Shared Counts
What Is Social Proof Tool and Why It Works
A social proof tool builds a popup message that instantly builds trust, urgency, and the desire to sign up or purchase a product.
Social proof is a marketing concept based on the psychological phenomenon that people follow the actions of others.
In simpler terms, we’re more likely to do something if other people around us are doing it, because of FOMO (fear of missing out).
A study says 92% of online consumers look at product reviews before purchasing. Another mention is that product reviews are 12X more trusted than sales copy or product descriptions provided by manufacturers.
Even if we don’t realize it, we look to others for clues to make the right decisions, especially when uncertain about it.
Social proof can be in the form of customer/product reviews and testimonials, social shares, or recent customer activity on your site. Here are a few benefits that social proof brings:
- Boosts credibility and gain visitor’s trust
- Conveys the value of your content, product, or service
- Improves conversions and sales
- Optimizes landing pages and high-converting pages
Using social proof marketing, you grab more opportunities to convert visitors and generate more revenue from your website.
Best Social Proof Software Tools
There are plenty of social proof software tools on the market, so finding the right one for your business can be overwhelming.
We’ve narrowed it down to the ones that are easy to use and have powerful features to get the most out of your social proof tool.
TrustPulse is the best social proof tool to build confidence and trust in visitors. This is true whether you run a blog, a SaaS company, an eCommerce store, or any other money-making business online.
TrustPulse lets you create small clickable popups showing how other people interact with your site in real time.
It comes with four different campaign types that can be used in an endless number of ways.
- Recent Activity: Show a live stream of website activity like purchases, registrations, signups, and more.
- On-Fire: Show the number of people taking action on your website in a given period.
- Visitor Analytics: Highlight active interest in your site by a live visitor count to your posts and pages.
- Action Message: Display a single static notification to help drive visitors to take action or highlight information.
Here are some examples of the social proof notifications you can create with TrustPulse:
- Someone purchased a product
- Someone created an account or signed up for a membership
- Someone recommended your business on social media
- Someone reviewed your business on a third-party site like Yelp or Google Reviews
- Someone joined your mailing list
- And much, much more
These notifications are fully customizable to match your site and brand perfectly. And with the Visitor Analytics campaign, you can access a live visitor counter.
That lets you start using genuine social proof before you’ve even made a sale.
You can show how many people are engaging with specific pages or posts across your site (regardless of how users engaged with that post or page):
This gives you a huge advantage when you’re just starting. But if you’ve been around for a while actively selling your products or service, that’s no problem, either.
You can choose what activity you want to track. And then decide when, where, and to whom the notifications are shown.
This is how you have complete control over your campaigns. At the same time, once you set up your rules, you won’t have to do anything more.
TrustPulse will automatically track activity and create popups.
This social proof tool integrates easily with all website platforms like WooCommerce, Shopify, BigCommerce, and more. It’s also lightweight and won’t affect your site’s performance (so your SEO efforts are safe!).
And it comes with analytics to see which campaigns perform the best. This way, you can optimize your results and boost conversions from your campaigns.
This makes TrustPulse the best social proof software tool for social proof marketing.
But the best part is a free trial so that you can sign up for your 100% risk-free TrustPulse account now!
OptinMonster is the most powerful lead generation tool to convert your website visitors into subscribers and customers.
It’s one of the best tools to display your social proof. You can create your campaigns from lightbox popups, banners, floating bars, and slide-ins.
OptinMonster has 100+ templates so that you can build beautiful campaigns in minutes.
Plus, it comes with powerful targeting features. So, for instance, you can set the popup to display only when someone is new, or they’re about to leave your site, or they’ve been inactive for a while.
Here’s an example of how Post Planner used social proof to grow its email list:
Visitors can see your social proof front and center and decide to take action.
And once you start building an engaged email list, you’ll be able to add social proof to your email campaigns with the following tool.
3. Constant Contact
Constant Contact is one of the best tools for running targeted email marketing campaigns.
You can send personalized emails with social proof to increase site traffic and boost sales.
Its drag-and-drop builder makes it incredibly easy to create stunning, engaging emails with social proof updates, like:
- User-generated content
- Best-selling products
- Customer favorites
With Constant Contact, you can also manage your email list easily and create segments to target subscribers better.
WPForms is the most beginner-friendly form builder. You can use it to gather customer reviews.
You may already have reviews on Google or social media platforms. But you can also collect your own directly on your site.
This gives you more control over the reviews you display, so your brand image doesn’t get damaged.
To start your review collection, you first need to make it easy for customers to review your business. WPForms lets you do this.
Check out this sample testimonial form created with WPForms that customers fill out and submit:
Here’s how it works.
You add the form to your site. The customer submits the review, and WPForms will automatically create a post. You can then approve the review before it’s published on your site.
SmashBalloon is the best social media feeds plugin for WordPress. It lets you easily display your social media content on your site.
An engaged social media following is an excellent form of social proof. Hence, it’s also an effective social proof software tool.
Showing potential customers that you have an active community online is one of the most powerful ways to build your credibility.
With Smash Balloon, you can show your likes, shares, and reactions from a dropdown box below each post.
So, it makes it easy for your site visitors to engage with your content and follow you on social media.
Repuso is customer testimonial software that automatically collects reviews from your customers.
This social proof widget collects reviews from social media and third-party review sites.
Then, all reviews are pulled together in your Repuso dashboard.
One advantage of Repuso is that you can automate rules, like displaying 5-star reviews. This means you spend less time sorting through the reviews.
There’s a 10-day free trial to get started with it as a free social proof tool. After that, you’ll need to upgrade to a paid plan.
Like Repuso, Boast is a customer testimonial software.
You can collect testimonials in different formats, like video, text, and audio.
Plus, you can email customers from within Boast, so you can track customer testimonial requests.
Then, you need to add an embed code to display social proof on your site.
8. Shared Counts
If your articles are widely shared, it’s time to turn that engagement into social proof.
With Shared Counts, you can show how often your blog articles have been shared.
It helps to add credibility because it shows other people are reading your content. And that might prompt your new site visitors to do the same.
Shared counts is a free social proof software tool that you can find in the WordPress repository.
Yotpo displays social proof to your customers right when they’re about to buy from you. It’s an excellent choice for online stores.
You can show reviews, ratings, and videos at points where customers convert across your site, like:
- Home page
- Category page
- Product page
- Checkout page
Seeing these reviews might be the push your customers need to make a purchase.
Crowdy.aisocial proof app automatically shows customer reviews on your site.
With Crowdy.ai, you share a link with your customers requesting a testimonial. You’ll get to approve the review, which will be displayed on your site.
You can request written or video testimonials. There’s a 14-day free trial, so you can try the tool before investing.
Provely is social proof software tool showing how your site visitors interact with your business.
You can design your popup and then display it on any webpage by embedding a line of code.
It’s a good option for people just getting started, though you’ll be limited in the number of social proof notifications you can add.
ProveSource is a social proof software that’s incredibly simple to use.
All you need to do is sign up, add a line of code to your site, and build your notifications. From there, everything can be turned on auto-pilot.
Plus, you always have a powerful analytics dashboard to turn to if you want to optimize results.
This is an important feature if you’re serious about improving your social proof strategy.
Finally, ProveSource comes with all the bells and whistles you’d want out of a social proof software tool, such as:
- Time rules
- 3rd-party integrations
- And much more
The only downside to this tool is the cost. While they do have a free plan, paid plans start at $29/month.
That’s nearly 4x more expensive than competitors like TrustPulse.
Proof (formerly known as “UseProof”) is another advanced social proof tool. It may be last on our list, but it’s certainly not the least qualified to be here.
This social proof app offers a handful of social proof campaigns, including:
- Hot Streaks
- Live Sales
- Live Visitor Counts
From there, Proof gives you everything you need to convert visitors with social proof. This includes a powerful analytics dashboard, customization options, targeting rules, and more.
The biggest downside here is, again, the cost. This is especially true with Proof.
Paid plans start at $29/month. But after 1,000 unique visitors, that price jumps to $79/month.
This is a resource best suited for larger companies with big budgets.
And that’s our list of the best social proof software for WordPress.
Verdict: Which Is the Best Social Proof Software Tool for You?
As you can see, there’s no shortage of social proof software tools on the market, and you can do a lot with each social proof tool listed above.
But you can do more with TrustPulse.
Moreover, TrustPulse is also pocket friendly for small to medium-sized businesses.
And, TrustPulse is highly user-friendly, so you can build high-converting social proof notifications without knowing any code.
As for the best social proof tool, we have to go with TrustPulse.
Ready to use social proof to explode your conversions? Get TrustPulse today.