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9 Best WordPress Popup Plugins to Grow Conversions in 2024

Are you looking for the best WordPress popup plugin?

Love them or hate them but you can’t deny the fact that popups are proven to boost conversions.

In this article, I’ll share the best WordPress popup plugins that you can use to increase conversions.

What to Look for in a WordPress Popup Plugin?

Before creating this list, I did a lot of research on the popular popup plugins for WordPress.

When selecting a popup plugin, here are some of the essential features that you should look for:

  • Ease of use: Creating a popup should be easy.
  • Campaign types: This refers to the different types of popups and triggers available. Triggers mean when the popup should be fired, like when a user clicks on a button, try to exit from the site, and so on.
  • Readymade templates: A good plugin should offer pre-built templates, thereby saving time for other essential tasks.
  • Integrations: A good popup plugin should offer seamless integrations with popular email marketing tools.
  • Analytics: Access to performance reports and conversion analytics.

Adding popups on a website is a popular lead generation technique. If executed correctly, you can collect contact details like email addresses for marketing purposes.

But if handled poorly, popups can annoy your visitors, in turn hurting your reputation.

Considering these features, it’s time to check the best popup plugins for your website.

List of the Best WordPress Popup Plugins:

1. OptinMonster

OptinMonster homepage

OptinMonster is the best popup plugin for lead generation. It helps you get more email subscribers, eCommerce sales and boost your conversions.

With OptinMonster’s drag and drop popup builder, you can create inline post optins, floating notification bars, email subscription forms, and any other type of popups in just a matter of minutes.

It comes with exit-intent technology, which is the best feature to target visitors exactly when they are leaving your website. You can also create an advanced gamified spin-a-wheel opt-in form to keep visitors engaged on your website.

You get plenty of targeting and retargeting options that help you target visitors precisely. With the A/B testing option, you can further simplify what works best and remove the guesswork from marketing campaigns.

It is not just a WordPress plugin but a SaaS tool that you can use on many software like Shopify, Squarespace, Drupal, and many more.


  • Exit-Intent targeting
  • Powerful drag and drop popup builder
  • Pre-built 75+ popup templates
  • Detailed analytics and statistics access
  • Multiple campaign types
  • White labeling feature


OptinMonster paid subscription starts at $9 per month and you’re backed by a 14-day moneyback guarantee.

2. Bloom


Bloom is a WordPress popup plugin available through the Elegant Theme library. It has a clean user design inspired by the Divi theme and comes with more than 100+ pre-built popup templates.

It allows you to build popups and lead generation forms to collect your visitor’s email address. You can connect that data with an email marketing platform like Constant Contact, MailPoet, Aweber, and many more.

This way of targeting specific audience will increase your conversion rate.


  • Split testing feature to track the performance of different popups
  • 100+ form and popup templates
  • Time-based popup triggers
  • Integration with 19 email marketing tools


Bloom will cost you $70 per year and access to other Divi plugins like Monarch and Divi builder.

3. Thrive Leads

Thrive Leads is a paid plugin for creating popups and opt-in forms for growing your email list.

You’ll get a drag and drop interface for creating beautiful types of popups, including inline-popups, floating bars, and many more.

You can choose from readymade popups templates or create your own popup from scratch to match your website’s look. With advanced targeting rules, you can set popups based on visitors’ website engagement.

Thrive Leads offers some good advanced features like SmartLinks and SmartExit that allow you to show different popups to existing and new subscribers.


  • Easy to use
  • Drag and drop interface
  • Pre-built popup templates
  • A/B testing feature
  • 20+ marketing and automation integrations


The plugin is a part of the ThriveSuite bundle, including other plugins and Thrive themes. However, you have an option to purchase the Thrive Leads standalone plugin at $99/year for a single site.

4. Elementor Pro

Elementor - landing page plugin wordpress

Elementor page builder offers the popup feature in their Elementor Pro plugin. Elementor popup builder makes it easy to create lead generation popups that boost your conversion rate.

It offers many different trigger actions and display conditions for popups. You also get access to many pre-built popup templates to start your lead generation process quickly.

Elementor Pro also provides integrations with mailing tools so you can connect the popup data for marketing campaigns.


  • Drag and drop interface
  • Easy setup for Elementor users
  • Advanced targeting rules
  • 100+ responsive templates
  • Integration with marketing and CRM tools


Popup builder feature is available in the Elementor Pro plugin, which starts at $59/year for a single website. You can also check their expert plan, allowing you to use Elementor Pro on 25 websites per year.

5. Sumo


Sumo is a free popup plugin that lets you add popups for growing email lists and generating more sales. The plugin is actively installed on 60,000+ websites and has over 300 positive ratings.

You can use embedded popups, call-to-action popups, and top-bar for collecting email addresses. It integrates seamlessly with WooCommerce and email marketing tools like Constant Contact, Aweber GetResponse, and many more.

You can also integrate Sumo with automation tools like Zapier and even download the subscriber list in CSV format.


  • Helps to reduce cart abandonment
  • Social sharing buttons
  • 10000 emails are available in the free plan
  • Access to popup analytics


The plugin is available for free for sending up to 10,000 emails. If you want to send more emails, you will need to update to their paid version which costs $39/month.

6. Hello Bar

Hello bar

Hello Bar is a free popup plugin with more than 10,000+ active installs. You can create super customized popups that help you stop cart abandonment, build an email list, and connect with social media followers.

The plugin offers good features like A/B testing and exit intent in the free version. You can use this plugin if you’re a small business with a limited number of visitors to your website.

If you have more than 5000+ monthly website visitors, you’ll need to upgrade to a premium version starting at $29/month, which is much costlier than OptinMonster.


  • 100+ pre-built popup themes
  • Detailed support documentation
  • A/B testing feature.
  • 200+ visitor targeting parameters
  • Exit Intent Technology


Hello Bar is a free plugin with limited features. For creating unlimited popups, you will need to purchase the premium plugin starting at $29/month.

7. Convert Pro


Convert Pro is a WordPress lead generation plugin that helps you increase the email subscribers on your website. Like OptinMonster, you can create popups with the drag and drop builder.

The plugin has some good integrations with email marketing tools like AWeber, Mailerlite, Constant Contact, and so on. Convert Pro can help you boost your conversions with exit intent popups, user activity popups, and time-based popups.

You can keep track of the popup performance using the analytics dashboard.


  • Drag and drop builder
  • A/B testing feature
  • Behavioral Triggers for targeting visitors
  • Premium popup templates
  • Multi-step popups


Convert Pro is a premium plugin priced at $87 for an annual subscription and $387 for a lifetime access.

8. Icegram Engage

Icegram Engage - WordPress Popup Plugin

Icegram Engage is another free popup plugin to create beautiful popups, slide-in forms, and welcome bars on your website.

The plugin is easy to use, and you can make the most out of it without any coding knowledge. You can set up some advanced features like exit intent, sidebar forms, and sticky badges in a few clicks.

Icegram offers some readymade templates and marketing integrations like Constant Contact, AWeber, and so on for email marketing.


  • Unlimited free popups
  • A good number of email marketing Integrations
  • Multiple display rules
  • Free popup templates
  • A/B testing campaigns


Icegram is a free plugin, but they also have a Pro version that will cost you $97 for a single year.

9. PopupPress

The last popup plugin on this list is PopupPress. You can use this WordPress plugin to create slider popups, lightbox popups, and disclaimer popups.

PopupPress allows you to create popups with any type of content. Using HTML Text or any other kind of media content like images and videos, PopupPress nevertheless delivers clean, tidy, and well designed notifications.


  • Exit intent popups
  • Cookie based popups
  • Compatible with audio, video, and PDF.
  • Shortcode compatible


It is a paid plugin available on the Codecanyon marketplace that will cost you just $39 for a single-year license and 6 months of support.

Beyond Popups: Social Proof

WordPress eCommerce Plugins - trustpulse-homepage

TrustPulse is a social proof popup plugin that lets you grow conversions.

The plugin is useful for anyone selling online products or services. It instantly increases sales, reduces cart abandonment, and improves conversions on your website.

Once you set up the plugin, you can choose a trigger like a product sale or a file download and display it as a notification on your website.

This increases trust among the visitors and motivates them to purchase from your website.

Using TrustPulse, you can increase your sales by 15% in less than 5 minutes.


  • Easy to use and setup plugin
  • Works on popular platforms like WordPress, Shopify, Squarespace, and others
  • Real-time tracking for purchase activities
  • Fully customizable layout
  • Easy to understand analytics dashboard

If you’re a blogger or a small business owner, you can start using TrustPulse just by paying $5/month.

In case you’re an enterprise company, you can check the pricing plans and features on the official TrustPulse website.

Summary: Which is the Best Popup Plugin for WordPress?

Looking at the features and functionalities available in most popup plugins, it’s evident that OptinMonster is the best WordPress popup plugin.

And it’s simply ahead of the competition because of advanced targeting rules, plenty of integrations, and affordable pricing for businesses of all kinds.

We hope you enjoyed this article on the best WordPress popup plugins. We recommend you to read the following articles for getting the best out of popup plugins:

Author Photo
Published by Farjad Taheer
Hello, I'm your guide to the WordPress universe. With a knack for plugins that elevate websites and a mastery of SEO, I'm on a mission to educate you on how-to WordPress by summoning up captivating content that enchants readers and climbs the SERP.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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