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7 WordPress Lead Generation Plugins to Explode Your Email List

Are you looking to grow your email subscriber list?

Getting users to sign up can be a challenge. Most visitors aren’t interested in subscribing to newsletters and marketing emails.

This is where lead generation plugins come in. They let you create attractive campaigns to boost sign-ups and conversion rates.

In this article, we list the best WordPress lead generation plugins on the market that you can use to explode your email list.

Why Choose a WordPress Lead Generation Plugin

Traditional ways of collecting leads such as sign-up forms can take a long time to build a list of engaged subscribers.

And let’s face it, in this fast-paced age, you can’t afford to wait around for people to come to you.

Luckily, you don’t have to. Lead generation plugins are designed to grab your visitor’s attention and turn them into subscribers and valuable leads – fast!

ChristmasLiteShow_OptinMonster_fomo marketing example.png

Now, there are many lead magnet plugins out there and it becomes difficult to pick the one that’s right for your business.

So we’ve done the research and checked out the plugins on the market. We’ve narrowed it down to the 5 BEST lead generation plugins that are easy to use, feature-rich, and affordable.

Best WordPress Lead Generation Plugins for WordPress

Before we dive into lead generation plugins, we want to draw your attention to building trust and credibility for your site.

Because no matter which lead generation plugin you use, if visitors don’t trust you, they’re unlikely to sign up.

With the TrustPulse app, you can use social proof to instantly build trust and confidence with visitors.

GetResponse TrustPulse notification
You can get more signups than ever by displaying notifications whenever someone becomes a subscriber. This is because people are more inclined to take action when they see others are doing the same.

In fact, TrustPulse is proven to boost conversions by up to 15%!

Sign up for your 100% risk-free TrustPulse account today!

Now that you know how to build trust with your visitors, let’s dive into the best lead generation tools to grow your email list!

1. OptinMonster

optinmonster is the best lead generation software ever!

Are you looking for a way to create attention-grabbing opt-in forms that visitors actually want to engage with? If so, OptinMonster is the perfect lead generation tool for you.

But OptinMonster offers more than simple opt-in forms. Its state-of-the-art smart tools enable you to track and predict visitor behavior, create retargeting campaigns, and engage with visitors that are likely to abandon their carts.

Its key features include:

  • Ready to use templates and a drag and drop builder that makes it easy to create beautiful campaigns
  • Smart Abandonment Recovery: OptinMonster’s Exit-Intent® technology can boost conversions as much as 4% by engaging visitors the precise moment they plan to leave your website.
  • Page-Level Targeting: Want to create targeted email campaigns that appeal to specific segments of your visitors? Page-level targeting does just that by presenting those visitors with custom-tailored opt-in forms based on how they respond to your website.
  • A/B Testing: Tired of trying to guess which of your methods are working and which are driving away potential customers? OptinMonster’s A/B testing allows you to make informed decisions about your lead generation initiatives by assessing the performance of two campaigns side by side.

Best of all, this WordPress lead-magnet plugin is powerful, easy to use, and integrates with popular email marketing services like Constant Contact, Mailchimp, and GetResponse to name a few. This makes OptinMonster the ideal solution for growing email lists and turning visitors into loyal customers.

2. WPForms


WPForms is a powerful drag and drop form builder that lets you optimize your lead capture page on WordPress websites. It’s perfect for the tech-savvy eCommerce professional and beginners working on their very first virtual storefront.

WPForms allows users to choose from a number of beautiful pre-made contact forms, email subscription forms, payment gateways, and any other type of form you may need on your WordPress site.

Stand-out features of WPForms include:

  • Protection Against Spam: Powered by CAPTCHA and Honeypot methods, WPForms keeps your site protected against spammers and people trying to abuse your registration process.
  • Integration with Email Tools: WPForms can be used to create opt-in forms for Mailchimp and AWeber users, making it easier and more convenient for people using these platforms to build their email lists.
  • Smart Conditional Logic: Certain elements of your forms can be shown (or hidden) from visitors depending on how they interact with your website.

With WPForms, you can build a visually stunning, mobile-responsive WordPress form with a few clicks of a mouse, no coding necessary. Thanks to its extensive templates and drag-and-drop features, designing a contact or subscription form that meets the unique needs of your business has never been easier.

WPForms has a free version that you can get started with to build simple forms. The Pro version gives you access to tons of cool features.

3. SeedProd

seedprod landing page builder

SeedProd is the best drag and drop page builder for WordPress. With SeedProd, you can easily create high-converting landing pages for your eCommerce site including sales pages, opt-in pages, webinar pages, and more. This landing page builder also comes with built-in coming soon and maintenance mode functionality. This makes it possible for you to grow your email list before your site is even live or while your site is under construction.

Its powerful features include:

  • Drag and Drop Builder: Easy-to-use visual drag and drop builder with real-time preview.
  • Landing Page Templates: Over 100 beautiful landing page templates so you can get started quickly.
  • Landing Page Blocks: Ready-made landing page blocks like opt-in forms, buttons, countdown timers, and more.
  • Premium Integrations: Integrates with popular email marketing services like Constant Contact, ActiveCampaign, Mailchimp, and others.

With SeedProd, you can quickly and easily build dedicated landing pages for your opt-in campaigns, without touching a line of code.

4. RafflePress


RafflePress, which is the best giveaway plugin for WordPress, might not be the first tool that comes to mind when you’re trying to grow your email list. But running a viral giveaway can be a great way to drive traffic to your site, get more email subscribers, and even generate sales.

With RafflePress, you can easily create an online contest and add bonus entry actions that reward participants with extra entries for performing specific tasks. There’re entry actions for signing up for your email newsletter, following you on social media, referring a friend, visiting a page, and much more.

Key features of RafflePress include:

  • Drag and Drop Builder: Use the easy drag and drop builder to create a custom giveaway campaign in no time.
  • Giveaway Templates: Ready-made viral giveaway templates designed to help you reach your goals.
  • Email Marketing: Works seamlessly with popular email marketing providers to grow and manage your email list.
  • Social Media Integrations: Quickly grow your following on platforms like Facebook, Twitter, Instagram, YouTube, and others.

For the chance to win an awesome prize, most users will be more than willing to become subscribers.

5. Formidable Forms

formidable forms advanced wordpress form builder

Formidable Forms may look like a contact form plugin on the surface, but it actually offers so much more than simple WordPress forms.

For example, Formidable Forms makes it easy to collect and analyze data, which can be viewed in the form of charts, tables, and graphs. As such, you can access the performance of your opt-in forms more easily, giving you the ability to adopt a data-driven approach towards mailing list optimization.

And, Formidable lets you build interactive forms able to calculate problems in real-time. For example, if you’re a health company, you can add a BMI calculator into your mailing opt-in form. This gets the visitor to actually engage with your form, increasing the likelihood that they’ll join your mailing list.

But that’s not all. Formidable Forms even integrates with the WordPress eCommerce plugin WooCommerce where it can be used to collect customer information, calculate prices based on add-ons and shipping options, and many other exciting features to drive sales and enhance customer experience.

6. LiveChat Inc

livechat lead generation plugin for wordpress


Customer experience is the new brand and what better way to give unparalleled customer experience than through live chat?

Research suggests that companies with response times shorter than five minutes are 10x more likely to make contact with leads than their slower-responding competitors. That’s where LiveChat comes in.

LiveChat is a lead gen pro WordPress plugin that engages with visitors in real-time as they browse your eCommerce site. Perfect for collecting customer data, LiveChat also seamlessly integrates with a number of popular email marketing tools, including Mailchimp, Constant Contact, and Campaign Monitor.

Growing your email list has never been easier. Simply use LiveChat to engage with prospective customers, share their contact details and customer information with your email marketing platform, and then add potential leads to any relevant mailing campaigns you’re working on.

7. WP Subscribe

wp subscribe wordpress lead generation plugin lightweight

Arguably the best free email opt-in plugin for WordPress, WP Subscribe lets users embed a lightweight, easy-to-use opt-in form directly into their blog or eCommerce store.

While it’s designed to be intuitive and simplistic, don’t let WP Subscribe’s minimalistic design fool you. The plugin might not be loaded with powerful marketing tools, but it gives you everything you need to grow your email lists. This makes it perfect for mom-and-pop eCommerce businesses looking to build email campaigns without spending a lot of money.

Plus, setup is quick and easy: install the plugin, activate it, and add its widget to your WordPress pages. Those three steps are all it takes to include a fully-responsive opt-in form on your website.

For only $27, you can buy the WP Subscribe pro and customize your opt-in widget so that it matches your WordPress lead generation theme.

And there you have it! That’s our list of the best WordPress lead generation plugins.

With the help of these WordPress lead magnet plugins and a solid email marketing strategy, you’ll be on your way to building a colossal email list of customers who look forward to hearing from you.

Which Is the BEST Lead Generation Plugin for WordPress?

After seeing what the top lead generation plugins have to offer, we can say with confidence that OptinMonster takes the #1 spot.

It’s flooded with options to create all types of lead generation campaigns for your site. So you can get creative through different seasons, holidays, and trends.

Plus, it’s so easy to create and customize campaigns that are stunning and actually convert visitors into subscribers. And it’s the only tool that has such powerful targeting features to get the best results.

Did you know that it only takes 60 seconds to sign up for OptinMonster and build a fully-customizable lead generation campaign from the ground up? That means you can spend less time worrying about collecting leads and get back to what really matters: your awesome products.

And if you still haven’t made your site trustworthy, join TrustPulse today! It helps maximize your lead generation campaign results and skyrocket your subscriptions.

Author Photo
Published by Brandon Harville
Brandon Harville is a content writer who specializes in Inbound Marketing and Consumer Behavior, and how it all ties into eCommerce. When he’s not writing and learning about the latest MarTech developments, he likes to spend his time hiking and watching YouTube cooking videos.

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