Are you looking for FOMO examples to drive engagement and sales?
FOMO (Fear of Missing Out) popups show your site visitors that real people are engaging with your website, like purchasing your products, joining your mailing list, commenting on your posts, and so on.
I think showing real-time engagement on your site is one of the best ways to tell your visitors that you’re trustworthy to do business online. In this article, I’ll show you some of the best popup FOMO examples you can use to instantly boost your conversions.
What is a FOMO Popup?
Before I dig into FOMO examples, let’s have a look at what exactly a FOMO popup is.
FOMO (Fear of Missing Out) is a psychological trigger based on our innate desire to be part of the action.
Simply put, no one likes to miss out on rewarding, fun experiences. We want to be connected and involved, not left behind and out of touch.
So, what is FOMO in business?
FOMO marketing is messaging that triggers your audience’s innate fear of missing out for encouraging them to take action. With FOMO, you’re motivating your customers to act now or risk missing out on a great deal.
And a FOMO popup is one of the easiest ways to put these tactics into practice on your site.
FOMO popups are messages designed to grab your users’ attention that display recent activity on your site.
Here’s how FOMO popups benefit your business:
- Build credibility: your customers trust their peers’ recommendations
- Create scarcity: people are more motivated to take action if they’re running out of time
- Increase conversions: live sales notifications boost conversions by up to 15%
- Grow online presence: show when people like your social pages
In short, FOMO popups are great for your business and your customers.
Below, I’ll share FOMO examples that are proven to boost conversions.
11 Popup FOMO Examples
- Get started with FOMO notifications in minutes without coding
- Customize attractive FOMO notifications easily
- Sync with any website provider or third-party applications
Let’s dive right into the best FOMO examples and why they work.
1. Promote Your Webinar
Webinars are great for demonstrating your authority, build trust, engage your customers, and answer their questions on the spot.
Webinars are online sessions, where you take potential customers through a presentation in real time. Most webinar applications come with a recording feature, so you’re able to build a bank of valuable content.
The best thing is that these virtual sessions can bring massive returns. Typically, a webinar would cover your prospect’s common questions or concerns about your business. It’s also another opportunity to gain a deeper understanding of your target audience because you can include a question-and-answer section.
But, if you want your webinar to be a success, you need people to attend.
So, how do you get people to register?
By using live activity notifications, you can show your site visitors when other people sign up for your webinar. Your FOMO popup becomes an effective piece of social proof. It is so because we’re heavily influenced by other people.
When your site visitors see this FOMO example, they’ll wonder what they’re missing.
2. Display Real-Time Sales Notifications
Want to boost sales easily?
A sales notification is a small alert that appears on your site whenever someone makes a purchase.
It sends a clear message:
Real people are buying from you in real-time.
And it’s enough to make casual site visitors more interested in what you have to offer.
TrustPulse has been shown to increase conversions by 15%.
That’s a spike in sales that requires no extra effort from you.
Once you create the notification, it’s triggered automatically whenever someone buys from you.
This sales notification does a great job of increasing your site visitor’s desire for the product.
Not only that, but your brand appears more credible because other people are buying your products.
3. Create Urgency Around Time-Sensitive Offers
If you’re having a limited-time sale, you can use TrustPulse’s On-Fire campaign to generate buzz around your products.
On-Fire campaigns show the number of people who converted over a specific period of time. These work well for a flash sale or limited-time promotion.
This FOMO example highlights the popularity of a particular product.
4. Boost Demand for Online Courses
Online courses have become big business.
What that means is that your site visitor can choose from thousands of courses.
Now, people are often hesitant to pay for a course if they’re not certain about its value.
How do they know whether your program is right for them?
A FOMO popup generates demand for your course.
When you show that people are buying the course, you’re reinforcing your course’s credibility.
This conversion alert makes people wonder if they’re missing out on valuable lessons.
5. Increase Demo Registrations
Getting your product in front of the right prospects is one of the most effective ways to obtain new leads and generate more sales.
It’s why product demos are still such an important part of the B2B sales process.
A software demo gives you the chance to show your potential customer exactly how your product can help their business.
In this FOMO example, I’m displaying real-time notifications whenever people sign up for demo registrations.
6. Grow Social Media Followers
Want to grow your social media presence with FOMO popups?
You can create a live notification to display activity on your website from your social feed:
TrustPulse easily integrates with any social media application in minutes using Zapier.
The below FOMO example took just a few minutes to create.
7. Show Stock Numbers
Showing low stock levels creates a sense of urgency that will motivate your visitors to buy.
TrustPulse easily connects with eCommerce tools, like WooCommerce, Shopify, and Magento, so you can track low stock levels and trigger a notification to create a sense of urgency. Adding these alerts creates FOMO because your customers don’t want to miss out on the deal.
Instead of showing recent customer activity, you’d use TrustPulse’s Default Notification feature to show a low stock alert like the one below:
8. Generate Blog Comments
Blog comments bring a lot of value to your site. Comments convey that your content triggers conversation, engagement, or even debate.
And a FOMO notification can increase blog comments.
Why are these notifications so effective?
When casual site browsers see people leave comments on your blog, they’ll be more likely to read that post. They might even be encouraged to leave a comment of their own, triggering a new notification that captures other readers’ attention.
9. Increase Email Subscribers
Wondering how you can use FOMO popups to grow your mailing list?
FOMO notifications mean your site visitors get an alert the instant someone new signs up for your list.
As they see more and more subscribers, they start to wonder if they’re missing out by not signing up.
By adding a location, this FOMO example shows your site visitors that real people are joining your list.
10. Build Trust With Real Reviews
Online reviews are a great way to ease the minds of your potential customers.
Most of us scour online reviews when we make a buying decision. Your customer is no different.
By publishing online reviews, you can turn your loyal customers into brand advocates.
With FOMO popups, you can easily display a notification whenever you get a new review on sites like Google or Yelp. It’s another easy, quick way to incorporate social proof.
And, you can include a link to the original review in your popup so people can check out the review for themselves.
This matters because customers can spot fake social proof.
Adding a link to the review underlines that it’s an authentic review from a real person.
11. Pre-order Forms
A pre-order form lets you take advance orders from your customers.
Consider opening up pre-orders for a limited time to create anticipation around your product.
When your customers see notifications about pre-orders, they might get worried they won’t be able to get their hands on it when it launches.
So, it’s another way to create a sense of urgency and scarcity.
I hope you found these FOMO examples helpful in creating popups to boost your conversions.
If you’re interested in using the power of FOMO, you might enjoy these resources:
- 30+ Proven Ways to Use Social Proof to Increase Your Conversions (Updated)
- 25+ Powerful FOMO Statistics to Skyrocket Sales (2020)
Are you ready to grow your business with FOMO notifications? Get TrustPulse today.