Social Proof Marketing Blog by TrustPulse - Practical Tips to Boost Sales

10 Reputation Management Tools You Need to Try

Did you think worrying about your reputation would stop once high school was over? Don’t worry. Most of us did: But we were wrong. In a world of social media and influential review sites, your digital reputation is one of your company’s most valuable assets. But unlike high school, you’ve got loads of online reputation... Continue Reading

Brand Authenticity: How to Build a Brand People Love (and Trust)

Are you working on building your brand but struggling to connect with your audience? Gone are the days when you can build a brand on a killer logo and a catchy slogan. Now, people expect a little more. Brand authenticity is one of the biggest predictors in how well your clients respond to your messaging.... Continue Reading

10 Easy Ways to Get More Google Reviews

Google reviews are an excellent form of social proof that can help shoppers decide if they want your product or your competitors. And, with more than 5 billion Google searches happening every day, many for products and services just like yours, it makes sense to add Google reviews to your marketing toolkit. But how can... Continue Reading

How to Deal With Negative Reviews Gracefully (With Examples!)

Dealing with negative reviews gracefully can be tough for two reasons: negative reviews can hurt your ego, and they can significantly hurt your business. Luckily, if your product and service are good, there’s no need to worry too much about getting the occasional negative review. In this article, we’ll put your mind at ease and... Continue Reading

Collect Testimonials Automatically With 4 Easy Steps

Are you looking to collect testimonials from customers but don’t have the time to do all the work manually? Creating an automated testimonial collection process will let you work on other important parts of your business and collect testimonials at the same time. Sounds good, doesn’t it? In this article, we’ll go over the best... Continue Reading

FOMO Marketing: Everything You Need to Know About Fear of Missing Out

Even though the marketing term FOMO has only been around since 2013, the concept is timeless. Before people had smartphones and social media, they still felt the fear of missing out while something was going on somewhere else. Today, you need to know everything about using FOMO in marketing to be able to run a... Continue Reading

How to Get Customer Testimonials That Drive Conversions

Are you looking for more ways to drive conversions? Since 92% of people look for social proof like testimonials before making a purchase decision, it’s no surprise that getting customer testimonials will help you drive conversions through the roof. In this article, we’ll go over how testimonials help your business, what good testimonials are built... Continue Reading

Create an Awesome Customer Feedback Strategy in 10 Easy Steps

Ever wonder why you’re not getting as much customer feedback as you’d like? Or maybe the feedback you’re getting sounds more like “it was alright” rather than “it was amazing?” Well, it’s possible that you aren’t taking the right steps to an effective customer feedback strategy. In this article, we take you through the 10... Continue Reading

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