Tell us if this sounds familiar: You’re creating a new account and they’re asking for all of your information—literally everything. But, you’re interested in this company, so you’re dutifully filling out the form. You click submit. The entire page refreshes. What is this? There’s a moment before you get that confirmation message when you panic,... Continue Reading

In this article, you’ll learn how to use progressive profiling (aka, “dynamic web forms”) to get the detailed info you need about your leads. Forms can be offputting to leads. It’s enough to ask for an email address these days, never mind all the other information you need to personalize your interactions. It’s like walking... Continue Reading