Are you looking for the best Google Analytics Plugin for WordPress?
Google Analytics helps you discover everything you need to know about your website visitors.
And, with an analytics plugin for WordPress, you can easily set up Google Analytics on your site. Plus, it also allows you to see the user data right from your WordPress dashboard.
In this tutorial, we’ll show you some of the best Google Analytics plugins for your WordPress site.
Why Use a Google Analytics WordPress Plugin
Google Analytics is a free tool that tells you how people are interacting with your website content. Using those insights, you’ll be able to develop content and campaigns that meet your audience’s needs. This is how Google Analytics helps you grow your website traffic.
Here are a few things you can learn from Google Analytics:
- Number of visitors: how many people are visiting your site
- Best content: the top posts that get the most visitors
- Conversions: the number of people taking action on your site
- Traffic: best traffic sources
But setting up Google Analytics on WordPress can be tricky. A minor mistake could screw your website data, leading you to take the wrong decisions.
So, you might be wondering, how do I use a Google Analytics plugin in WordPress?
All you need to do is install the plugin and activate it. Then follow the prompts to connect to Google Analytics. Since the tracking code won’t be added to the theme files, you don’t have to manually copy it while switching WordPress themes.
8 Best Google Analytics Plugins for WordPress
Check out our hand-picked list of the best Google Analytics plugins for WordPress.
MonsterInsights is the best Google Analytics plugin that shows you detailed analytics data in easy-to-understand reports within WordPress.
With MonsterInsights, installing Google Analytics is easy on your site. You don’t even have to touch a single line of code during the installation.
Once activated, MonsterInsights adds an analytics dashboard to WordPress. And it won’t slow down your site, unlike other plugins. It also works with any WordPress theme.
Key features include:
- Easy reports: View key Google Analytics data within the WordPress dashboard
- eCommerce tracking: Boost sales with powerful eCommerce features, like tracking total revenue, conversion rate, and average order value
- Custom dimension tracking: Check your best publication times, popular categories and tags, and SEO score
- Form tracking: Show conversion rates for all your WordPress forms
- Events tracking: Monitor affiliate links, downloads, and call to action buttons’ performance
MonsterInsights also displays a Google Search Console report to show how your website is ranking. Plus, it’s GDPR compliant.
The ExactMetrics Google Analytics for WordPress plugin is another tool that lets you check your website statistics right from WordPress.
It’s easy to install and offers free and paid versions. ExactMetrics shows demographic reports, affiliate link tracking, popular authors, top traffic sources, and best performing posts.
You can also get eCommerce tracking for WooCommerce.
Are you looking for a free, simple Google Analytics plugin for WordPress?
This plugin lets you view:
- Five popular traffic sources
- Trends for the past 7 days, like page views, users, and bounce rate
- Top 10 most viewed pages
As you can see, the range of data you get with this plugin is fairly limited.
Another popular option is the Google Analytics Dashboard Plugin for WordPress by Analytify.
It’s easy to install and lets you view your reports inside your WordPress dashboard. Like other analytics plugins on this list, there are free and paid versions.
It shows all the basic analytics including your total number of visitors, bounce rate, and mobile device statistics.
You can also track top countries and best referral sources.
The paid version comes with eCommerce analytics for WooCommerce and Easy Digital Downloads. Keep in mind you might need to use shortcodes to view additional data. Depending on your needs, this might be harder to set up.
Are you looking for an analytics plugin to show exactly how your visitors are interacting with important site content?
WP Google Analytics Events is a Google Analytics plugin for WordPress that lets you track those actions.
Typically, you would need to hire a developer to set up event tracking on your website.
Here are examples of the kind of things you can track:
- When someone views your pricing table
- Comparing clicks on different call to action buttons
- The percentage of visitors who get to the end of an article
This is different from other plugins because it only tracks events.
Do you need a Google Analytics plugin for eCommerce?
More than 40,000 online stores use Google Analytics Plugin for WooCommerce and it takes less than 5 minutes to set up.
The plugin lets you connect Google Analytics with your WooCommerce store.
Then it helps you use the data to track your online shoppers’ entire journey with reports such as:
- Audience reports: which countries your shoppers are from and their devices and interests
- Behavior reports: shows which people are engaging with your site and how much time they are browsing before making a decision
- Acquisition reports: which sources are bringing traffic to your site and how they are performing
If you’re not using WooCommerce, you might need to consider a different plugin.
With GA Google Analytics, you can connect your site to Google Analytics easily.
This means you won’t have to add the tracking code yourself. Then, you can view your data in Google Analytics.
Keep in mind you’ll need to use one of the other plugins on this list if you want to see your reports within WordPress.
WP Statistics is a simple Google Analytics plugin for WordPress.
In addition to showing the visitors from each search engine, WP Statistics displays your top:
- Countries and cities
- Referring sites
- Visited pages
You’ll also get analytics for specific writers, tags, and categories. You will need to pay for real-time statistics and more advanced reporting.
The information is presented in easy to understand graphs and charts. WP Statistics stores the data in your server, so this might cause performance issues for your site.
That’s it. We’ve covered the best Google Analytics plugins for your WordPress site.
So, what’s the best Google Analytics plugin for WordPress? Without a doubt, MonsterInsights is an easy-to-use plugin that provides you with detailed analytics for your site.
If you’re looking for more resources on creating a winning website, check out these resources: