Are you looking for the best Google Analytics Plugin for WordPress?
Google Analytics helps you discover everything you need to know about your website visitors but setting it up is quite technical.
Luckily, there are Google Analytics plugins for WordPress that make it easy as clicking a few buttons.
In this tutorial, we’ll show you the top Google Analytics plugins for WordPress that give you valuable insights to make your site a success.
Why Use a Google Analytics WordPress Plugin
Google Analytics is a free tool that gives you insights to develop content and campaigns that meet your audience’s needs.
Here are a few things you can learn from Google Analytics:
- Number of visitors: how many people are visiting your site
- Best content: the top posts that get the most visitors
- Conversions: the number of people taking action on your site
- Traffic: best website traffic sources
Setting up Google Analytics requires some amount of technical knowledge. But with a Google Analytics plugin, all you need to do is install the plugin and activate it. Then follow the prompts to connect to Google Analytics.
Using Google Analytics to Boost Conversions
Before we get started, we want to remind you that the main reason you’ll need a Google Analytics plugin is to improve your site for more conversions.
Once you’ve identified popular product pages or landing pages, you’ll want to optimize them. And the best way to do that quickly is with TrustPulse.
TrustPulse is the best social proof app in the market. It lets you convert your Google Analytics data into social proof that you can display on your site.
So for instance, you can showcase how many people are signing up for your newsletter, reading your blog posts, or buying a product.
TrustPulse also lets you control where these popups appear. So you can show them personalized popups depending on which page the user is on. This helps maximize conversions and campaign results.
Now that you know the best way to use your Google Analytics data to grow your business, let’s check out the best Google Analytics plugins for WordPress.
The Best Google Analytics Plugins for WordPress
Check out our hand-picked list of the best Google Analytics plugins for WordPress.
MonsterInsights is the best and most popular Google Analytics plugin that shows you detailed analytics data in easy-to-understand reports within WordPress.
With MonsterInsights, installing Google Analytics is easy on your site. You don’t even have to touch a single line of code during the installation. You can connect to Universal Analytics (GA3) or Google Analytics 4 (GA4). You can even connect both versions at the same time using the dual tracking feature.
Once activated, MonsterInsights adds an analytics dashboard to your WordPress admin area. And it won’t slow down your site, unlike other plugins.
It also works with any WordPress theme to deliver real-time stats and crucial information to refine and optimize your marketing strategy.
Key features and addons include:
- Easy reports: View key Google Analytics account data within the WordPress dashboard
- eCommerce tracking: Boost sales with powerful eCommerce features, like tracking total revenue, conversion rate, and average order value
- Custom dimension tracking: Check your best publication times, popular categories and tags, and SEO score
- Form tracking: Show conversion rates for all your WordPress forms
- Events tracking: Monitor affiliate links, outbound links, downloads, and call to action buttons’ performance
MonsterInsights also displays a Google Search Console report to show how your website is ranking. Plus, it’s GDPR compliant.
There’s a free version of this plugin, but it comes with limited features. The pro version comes with a 14-day money-back guarantee. That gives you all the power of Google Analytics for your WordPress site with ZERO risk.
ExactMetrics is another great analytics tool that lets you check your website statistics right from your WordPress dashboard.
It’s easy to install and offers free and paid versions. ExactMetrics has powerful tracking features and shows you all sorts of valuable data such as:
- Demographic reports
- Affiliate link tracking
- Popular authors
- Top traffic sources along with custom dimension options
- Best performing posts and page-level insights
- eCommerce tracking for WooCommerce
ExactMetrics data is very accurate and displays in real-time. Plus, it comes with advanced performance optimization features.
It’s no wonder over 1 million website owners use ExactMetrics as their go-to WordPress analytics plugin to grow their business faster.
Google Analytics by ShareThis is a basic WordPress plugin from Share This. Like MonsterInsights, you can view your plugin analytics from within WordPress.
This plugin lets you view:
- Five popular traffic sources
- Trends for the past 7 days, like page views, users, and bounce rate
- Top 10 most viewed pages
This is a free Google Analytics plugin for WordPress, but as you can see, the range of data you get with it is fairly limited.
Google Analytics Dashboard Plugin for WordPress by Analytify is another popular option.
It’s easy to install and lets you view your reports inside your WordPress dashboard. Like other analytics plugins on this list, there are free and paid versions.
It shows all the basic analytics including your total number of visitors, bounce rate, and mobile device statistics.
You can also track top countries and best referral sources.
The paid version comes with eCommerce analytics for WooCommerce and Easy Digital Downloads.
One thing to keep in mind is you might need to use shortcodes to view additional data. Depending on your needs, this might be harder to set up.
WP Google Analytics Events is a Google Analytics plugin for WordPress that lets you track exactly how your visitors are interacting with site events.
Here are examples of the kind of things you can track:
- When someone views your pricing table
- Comparing clicks on different call to action buttons
- The percentage of visitors who get to the end of an article
This is different from other WordPress analytics plugins because it only tracks events. Typically, you would need to hire a developer to set up event tracking on your WordPress website. But this plugin takes care of the technical setup and makes it easy to get reports on your site’s events.
Enhanced Ecommerce Google Analytics is a good option for those looking specifically for eCommerce data.
More than 40,000 online stores use this plugin for WooCommerce and it takes less than 5 minutes to set up.
It helps you use the data to track your online shoppers’ entire journey with reports such as:
- Audience reports: which countries your shoppers are from and their devices and interests
- Behavior reports: shows which people are engaging with your site and how much time they are browsing before making a decision
- Acquisition reports: which sources are bringing website traffic and how they are performing
If you’re not using WooCommerce, you might need to consider a different plugin.
Matomo Analytics gives you an easy way to get customer insights to grow your business.
It has a range of powerful features to help you improve your website.
This plugin is that it hosts the web analytics data on your own servers. The upside to this is that your data is more secure as it’s not shared with a third-party. That said, it can slow down your site’s speed which isn’t good for SEO.
Matomo is a forever free Google Analytics plugin for WordPress.
GA Google Analytics lets you connect your site to Google Analytics easily.
This means you won’t have to add the Google Analytics tracking code yourself. Once connected, you can view your data in Google Analytics.
Keep in mind that this WordPress analytics plugin is quite limited. You’ll need to use one of the other plugins on this list if you want to see your reports within WordPress.
WP Statistics is a simple Google Analytics plugin for WordPress.
In addition to showing the visitors from each search engine, WP Statistics displays your top:
- Countries and cities
- Referring sites
- Visited pages
You’ll also get analytics for specific writers, tags, and categories. You will need to pay for real-time statistics and more advanced reporting.
The information is presented in easy to understand graphs and charts. WP Statistics stores the data in your server, so this might cause performance issues for your site.
And there you have it! We’ve covered the top 9 Google Analytics plugins for WordPress.
Which Is the BEST Google Analytics Plugin for WordPress?
After looking at what each Google Analytics Plugin has to offer, we can confidently say that MonsterInsights takes first place among the best WordPress analytics plugins!
It makes it so easy to set up Google Analytics and what really stands out is its reports. It collects complex data and creates simple reports that anyone can understand.
So you can get detailed analytics and valuable insights for your WordPress site without needing any technical skills.
Ready to get valuable insights to grow your site? Get started with MonsterInsights!
Once you have data about your visitors and what they like, you can use it to create campaigns and promotions that your audience will respond to.
Here are a few tools you may find helpful to boost sales and conversions:
- OptinMonster – Create lead generation campaigns such as popups, slide-ins, banners, and fullscreen welcome mats. You can control when and where they appear using powerful targeting rules.
- RafflePress – Host giveaway contests to see an instant boost in web traffic and sales.
- TrustPulse – Create social proof notifications to showcase real activity on your site such as recent sales and signups.
If you’re looking for more resources on creating a winning website, check out these posts:
- 9 Tips on How to Get Customers to Trust Your Website
- How to Use Social Proof to Improve User Experience
And if you want to instantly boost conversions, join TrustPulse today!