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determine and improve mobile conversions

How to Determine (& Improve) Mobile eCommerce Conversion Rates

Do you want to track and improve mobile conversion rates for your eCommerce store?

By tracking conversions, you can see which paid and organic channels are performing well. This lets you focus on the channels that are converting your visitors and adding to the success of your online store.

That’s why, in this post, we’ll show you how to track mobile eCommerce conversions. We’ll also show you how to optimize mobile conversion rate.

But before diving in, let’s get clear on why it’s crucial to track mobile eCommerce conversions in the first place.

Why Track Mobile eCommerce Conversion Rates?

Technology is advancing so fast that it’s become easier for people to shop on their mobiles from anywhere at any time. In fact, the share of “mCommerce” (eCommerce from mobile devices) in all e-commerce is quickly rising to 72.9%.

So if your store isn’t optimized for mobile, you could be losing a lot of potential sales.

To see how well your store performs on mobile, you’ll want to first check mobile conversion rates.

This will show you how many people are shopping from their phones and how many actually bought something. Plus, tracking mobile conversions allows you to:

  • Identify areas of improvement to make mobile shopping easier
  • Find and remove obstacles preventing people from buying on mobile
  • Find which paid and organic channels are driving conversions
  • Determine whether your marketing and advertising investments are worthwhile

With this information, you’ll be in a better position to make data-driven decisions that will help you move forward in your business.

Determining Mobile eCommerce Conversion Rates

At TrustPulse, we’re often asked ‘how would you determine the mobile eCommerce conversion rates?’

Today, we’re going to show you how to track mobile conversions in just a few clicks using Google Analytics. If you don’t already have a Google Analytics account, you’ll need to sign up for one.

You can follow our guide on how to add Google Analytics to set it up.

Keep in mind, to link your website to Google Analytics, you’ll need to edit your website’s files and add a tracking code. If all that’s too technical and risky for you, a better way to do it is using MonsterInsights.

monsterinsights homepage-min (1)

Simply install MonsterInsights on your WordPress site. Then launch the setup wizard to connect your website to Google Analytics in a few clicks.

connect monsterinsights

Once you’ve synced your website, you can follow the steps below to track mobile conversions in Google Analytics.

We’ll show you 2 ways to do this, and you can use the one that suits you best:

Let’s take a quick look at our first method.

Method 1: Track Mobile Audience Data

In this method, you’ll first track your mobile audience data and then filter paid channels to see your eCommerce conversions on mobile.

Step 1: View Mobile Audience Details

In your Google Analytics account, navigate to the Audience » Mobile » Overview tab in the left-hand side column.

audience-mobile-overview-in-google-analytics

In this tab, you’ll see analytics for different devices such as desktop, mobile, and tablet.

mobile-data-in-audience-view

Some of the data that’s available on this page includes:

  • number of users
  • sessions
  • bounce rate
  • page sessions
  • average session duration

This gives you an overall view of how your website performs on different devices. Next, we’ll access the eCommerce data to see revenue and conversions.

Step 2: View eCommerce Mobile Data

To view eCommerce-specific data for mobile devices, switch to the eCommerce tab under the ‘Explorer’ header.

If you haven’t activated eCommerce tracking, you’ll want to do that now. Follow this guide to enable Enhanced eCommerce tracking in just a few steps.

ecommerce-tab-mobile-in-google-analytics

Now, along with the regular data, you’ll also see more statistics that include:

  • Revenue
  • Transactions
  • Average order value
  • Per session value
  • eCommerce conversion rates

conversion-rate-for-devices-in-google-analytics

The eCommerce conversion rate shows you a percentage of sessions that resulted in an eCommerce transaction.

Step 3: Filter Paid Channel Conversions

You can filter different channels to narrow down your data to see what is actually driving conversions. To do this, use the Secondary Dimension menu, to select the channel you want to track.

secondary-dimension-options
When you open this menu, you’ll see a list of all the marketing, social, and eCommerce channels that are driving traffic and conversions. You can choose to view data from:

  • Acquisition
  • Advertising
  • Behavior
  • Custom Dimensions
  • Custom Variables
  • eCommerce
  • Social
  • Time
  • Users

We’re going to view data for our Google Ads campaigns under the ‘Advertising’ tab. We’ll also set the date at the top of the page to view last month’s data.

date-range-in-google-analytics

Now we can see a list of Google Ads campaign IDs, whether they were displayed on mobile, along with the revenue and conversion rate for each one.

ecommerce-mobile-data

In this way, you can track all your paid and organic channels.

Next, we’ll show you how to get similar data in Google Analytics using the Acquisition channel.

Method 2: Track Paid Acquisition Data

In this method, you’ll first track a paid channel and then filter by device to see the eCommerce conversion rate only for mobile users.

Step 1: View Acquisition Channel Data

In your Google Analytics account, navigate to the Acquisition » All Traffic » Channels tab.

acquisition-channels-in-google-analytics

Here, depending on what traffic sources you have, you’ll see data for channels like:

  • Direct
  • Paid
  • Affiliates
  • Organic
  • Referral traffic

You can click on Paid Search to filter the data and view only your PPC (pay per click) campaigns.

Step 2: View eCommerce Paid Search Data

To view eCommerce-specific data for paid sources, you’ll want to switch to the eCommerce tab under the ‘Explorer’ header.

ecommerce-tab-mobile-in-google-analytics

In addition to users and sessions, you’ll also see the revenue generated and eCommerce conversion rates.

Step 3: View Mobile Stats for Paid Channels

You can add a secondary dimension to filter mobile users in Google Analytics. Using the secondary dimension drop-down menu, select the Users tab.

users-in-secondary-dimension

Then choose Mobile (including Tablet) option.

mobile-options-in-users-in-google-analytics

Now an extra column named ‘Mobile (including tablet)’ will be added to the report. It will have a ‘yes’ or ‘no’ against the paid search data to show you whether it is for mobile or not.

mobile including tablet

Also, you can choose ‘Device Category’ under the Secondary Dimension menu and it will display whether the data is for mobile or desktop.

mobile-device-category-in-google-analytics

That’s it! You’ve successfully learned how to track mobile conversions in Google Analytics.

Up next, we’ll show you how to improve your mobile conversions.

Improving Mobile eCommerce Conversion Rates

There are plenty of ways to improve mobile conversions, but they don’t always work for everyone. Today, we want to give you a sure-fire way to get more people on mobile to take action on your site.

To do this, we’ll be using our conversion-optimization tool, TrustPulse.

TrustPulse social proof notification home page

TrustPulse is the best social proof app on the market that’s proven to instantly boost conversions by up to 15%.

It works by capturing activity on your site and displaying it in non-intrusive popups like this:

TrustPulse social proof notification demo-

With TrustPulse, you can create real-time sales notifications and recent activity popups. It also lets you create your own action messages to notify customers about sales, low stock products, back-in-stock items, and even ask them for feedback.

great shopping experience example
TrustPulse helps you create a sense of “FOMO” (fear of missing out) on your site to encourage others to take action.

It also helps you instill trust and confidence in shoppers by showing them what others are doing on your site. So when they see that others love and trust your brand, they’ll feel more comfortable buying from you.

Ready to improve mobile conversions on your site? Sign up for your 100% risk-free TrustPulse account now!

Now we’ll show you how to use TrustPulse to instantly boost mobile conversions.

Step 1: Setting Up a TrustPulse Account

The first thing you’ll want to do is sign up for TrustPulse. Our tool works with any website.

If you’re using WordPress, there’s a TrustPulse plugin that you can install on your site.

For all other sites, follow our guide to add TrustPulse to any site.

Step 2: Creating a TrustPulse Campaign

When you log into the TrustPulse dashboard, you’ll see an option to ‘Create Campaign’.

Create Campaign with TrustPulse
When you click on this button, you’ll be taken to the campaign builder where you can give your campaign a name.

name campaign in trustpulse

Below that, you’ll see 4 campaign types:

  • Recent Activity – Show a live stream of website activity like purchases, registrations, signups and more.
  • On-Fire – Show the number of people taking action on your website in a given period.
  • Visitor Analytics – Highlight active interest in your site by showing real page visits over time.
  • Action Message – A single static notification to help drive visitors to take action or highlight information.

campaign types in trustpulse-min

Each of these campaigns helps you boost conversions in its own way. For this tutorial, we’ll select Recent Activity to capture visitors’ actions on your site.

Then click on the ‘Next Step’ button to start building your campaign.

Step 3: Customizing the Recent Activity Campaign

In the next page, you’ll get options to customize the campaign to match the activity you want to capture.

TrustPulse will automatically capture the name of your customer and display it in the popup. If it can’t identify the user, it will refer to them as ‘Someone’. You can change this to anything you like.

message text in appearance tab

Next, you’ll want to change the message text. By default, the message says ‘just purchased some new shoes!’.

You can type in your own text to match your product.

Next, you can add a link to where you would like to direct a visitor if they click on the popup.

This is perfect for recent sales notifications, as it allows you to send your site’s traffic directly to a product or signup page.

TrustPulse message link

After that, you can change the image in the popup to match your campaign. You can choose a pre-built icon or upload your own image.

use custom image

Next, you’ll see options to change the shape and position of the popup.

popup position

And if you want to change the color and font, you’ll find options to do that under the Advanced Settings menu.

TrustPulse Advanced Settings options_

Now that your popup design is ready, you can tell TrustPulse where to capture the activity from.

Step 4: Capturing Recent Activity

To control what activity is showcased, switch to the ‘Capture Activity’ tab.

Capture Activity in TrustPulse

TrustPulse lets you capture activity on your website using its AutoMagic feature. If you want to capture activity from 3rd-party sites like Google or Yelp, you can connect your campaign to Zapier.

Today, we’ll capture activity using AutoMagic.

In the section that says ‘Where should we watch for activity on this site?”, we’ll choose ‘Activity from exact URLs’.

Form Activity from exact URLs

Then, we’ll add a page rule to capture recent sales on the checkout page.

exact url in trustpulse capture activity

Now TrustPulse will capture all activity from the checkout page. So when someone buys a product, a new popup notification will appear on your site.

Step 5: Setting Up Display Rules for Mobile

TrustPulse lets you control where your popup appears, for how long, and how often.

To set up these controls, switch to the Display Rules tab.

Here you’ll see options to display the popups on all pages, exact URLs, or filter URLs text and patterns.

display-options-in-trustpulse

Next, you can set the display duration and time gap between notifications.

TrustPulse gives you an option here to Load Notifications on Mobile. When you switch this option ON, your mobile users will see the recent activity popups.

load notifications on mobile

And don’t worry, the popups are responsive so they’ll appear nicely on mobile devices without you having to tweak any code and make design adjustments.

Now that your campaign design is ready and rules are set, you can go ahead and publish it.

Step 6: Publishing the Recent Activity Mobile Campaign

To publish the recent activity campaign, switch to the Publish tab. Here you’ll see a preview of your campaign. All you have to do is click on the ‘Launch Your TrustPulse Campaign’ button.

launch trustpulse recent activity campaign

And that’s it! TrustPulse will now capture recent activity on your site and display them for others to see. And with the mobile settings turned on, this will help you target mobile users to instantly boost conversions.

If you haven’t signed up for 100% risk-free TrustPulse account yet, what are you waiting for? Join TrustPulse now!

We hope you liked this post. If you’re looking to increase conversions even more, check out these posts:

The 3 posts we’ve picked will help take your marketing efforts to the next level to find new opportunities to skyrocket sales and grow your business.

Author Photo
Published by Melinda Bartley
Melinda is a writer who was penning stories for kids when she was just a kid herself. She's been writing professionally for over a decade. When she's not working, you'll find her running her animal welfare org or spending time with her two dogs and her big family!

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