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How to Write a Killer Call to Action (With 20 Perfect Examples)

Are you looking for killer call to action examples that will inspire your customers to take action?

Some businesses struggle to get their customers to take action on their sites without being too pushy. And, you know what, it actually can be easy to fix.

In many cases, all it takes is a minor tweak to your call to action (CTA) to see conversions increase.

So, in today’s post, we’re going to show you 20 perfect call to action examples and help you write your own by looking at:

After this post, you’ll have no trouble telling your customers what to do; in a friendly way, of course.

What is a Call to Action?

A call to action is a concise statement that encourages your audience to do something and typically involves getting your audience to click on a link.

And unlike what some marketing websites imply, this call to action definition doesn’t always involve making a sale or “closing a deal.”

Though a call to action is essential in getting your audience to make a purchase, there are many other uses for CTAs, such as asking users to:

  • Join your newsletter or email list
  • Check out some content you’ve written
  • Write a comment for your video or blog post
  • Follow your company on social media
  • Participate in a survey
  • Give some feedback or a testimonial
  • Leave a review online

These are all common types of CTAs that you’ve likely run into before and generally come in two types, both related to links.

You can have CTA in the form of a button or a link with some anchor text.

This last one is more common in social media posts, blog posts, or any other form of text-based content.

There are some exceptions here. Some video or audio-based platforms may include a CTA like “be sure to tell a friend” or “remember to recycle.” These are still CTAs, though they ask the listener to do something that doesn’t involve a link.

So what is a CTA? Again, it’s simply any direct command that encourages your audience to take action.

And the surprising truth about CTAs? They’re crucial for increasing your conversions and sales.

The Importance of a Good Call to Action

You may not believe it, but your call to action is an essential factor for your bottom line. In fact, a well-worded call to action may just be the difference between your business thriving or your business tanking.

And no, that’s not an exaggeration. Protocol 80 sourced the following statistics to show the value of CTAs:

Stats on Calls to Actions

Needless to say, this small aspect of your marketing strategy can lead to some significant changes. That’s why you need to be extra particular about how you present your call to action to your customer.

Otherwise, you risk leaving unnecessary conversions and profits on the table. So let’s check out some of the best practices and call to action examples for creating highly clickable CTAs.

How to Write an Irresistible Call to Action

Creating the perfect call to action can be tricky. The goal is to ask your audience to do something without coming off too pushy, which can be a difficult line to walk.

Plus, the language you use to craft your call to action changes depending on your audience. That means there’s no “one-size-fits-all” solution to creating a solid call to action. However, there are some general guidelines that are always true.

OptinMonster has already written an extensive article on creating the perfect call to action. If you haven’t read that yet, you definitely should.

Here are a few of the most important tips in that article, along with a few new ideas to make your CTA extra clickable.

These include:

how to write a killer call to action

Let’s take a look at each point in more detail.

Tailor Your Call to Action to the Platform

Your call to action button changes depending on where you’re delivering it to your audience. On your website, you’re bound to have a call to action button encouraging people to use your product or service.

The button’s CTA is probably short and something along the lines of “Get Started Today!

However, on social media, you may write posts with a longer, more in-depth call to action that asks users to click a subsequent link.

These may read something like, “Take advantage of our 15% off discount by clicking the link and start shopping today!

The length and copy of your call to action need to be appropriate for the platform you’re using. For example, CTA buttons are typically shorter (3-7 words), and text-based CTAs can be longer. But a good rule for them is to make them as concise as possible.

That said, we’ll see some call to action phrases later that you can use as templates for your blog or social media posts.

Begin Your CTA With a Strong Command Verb

Believe it or not, people like to be told what to do. However, you need to strive for conciseness and clarity when telling customers what to do. After all, humans have so much going on in their everyday lives that it’s better to have a straightforward, specific task to follow.

So your call to action isn’t the time to dance around what you want. Instead, be straightforward and begin your CTA with a command verb.

For example, which of these calls to action is more likely to get clicks:

  • Signup now for your free eBook
  • Why not join today?

While neither of these should be the golden standard for a CTA, the first is the clear winner. It shows you a benefit for taking action (which we’ll discuss later) and does all the thinking for you by starting with a command verb.

However, the second one poses a question and literally gets you thinking of all the reasons you can’t join today.

Remember, a good call to action takes as much thinking out of the equation as possible.

Use Power Words

Related to using a command verb to start, you should be using power words to enhance the copy of your CTA. Power words trigger a psychological or emotional response from the reader.

While a regular CTA is understood by readers, a great CTA is felt by readers. Power words get your audience feeling something that encourages them to take action.

So rather than “Take advantage of our offer to increase your sales today,” you may write, “Take advantage of our once-in-a-lifetime offer to skyrocket your sales now!

Small additions of power words like “once-in-a-lifetime,” “skyrocket,” and “now” make the second option a much more clickable call to action. And if you need some help with power words, you’re in luck.

Need some more wildly successful power words to revolutionize the way you write your CTAs? Check out OptinMonster’s comprehensive list.

(☝️See what we did with the power words there?)

Foster Curiosity and Anticipation

Curiosity and Anticipation

One strategy for creating a killer call to action is to foster curiosity and anticipation.

Building curiosity would be something like, “Learn how this former pizza delivery guy started a 7-figure online business at home.”

To effectively build curiosity, you reveal the result of whatever story you’re telling in your content without showing how you’ll get there. The goal is to connect your audience with something they really want (the result) and get them curious about how they can achieve it.

Anticipation is another strategy that works better for selling products. Again, you’re selling someone the result that your product brings and getting them excited for their new life change.

For example, an online fitness coach may make a call to action such as “Transform into your sexiest self today!

This paints an image of a result that the customer wants and gets them excited about that dream becoming a reality. This anticipation drives them to take action.

Show Benefits and Use Social Proof

Another excellent method for spicing up your call to action is showing a tangible benefit or relying on social proof. Showing your audience a tangible benefit for your call to action usually (but not always) involves offering a discount or promotion.

These calls to action usually start with the command verb “save” or “redeem” and read something like “Save 25% by joining today!” or “Redeem your 2-for-1 coupon right now!

Writing your CTA with a benefit adds an extra incentive (a value proposition) to the equation that can really boost your conversion rate. But you also have another trick up your sleeve:

Social proof.

The most common type of social proof for CTAs is leveraging fear of missing out (FOMO). Fear of missing out is a phenomenon that occurs in most consumers and is super powerful.

Many infomercials saw huge sales increases when their call to action changed from “Call now, operators are standing by to “If lines are busy, please call again!

When listeners heard the first CTA, they thought, “If operators are standing by, it must not be a popular product.” But when they heard the second CTA, the opposite occurred. They thought, “If lines are busy, this product must be really popular. I should call.”

FOMO is an incredibly powerful tool that you can start using to craft stronger CTAs that lead to much higher click-through rates (CTRs).

If you want to start using social proof, we recommend trying TrustPulse.

trustpulse home page

TrustPulse specializes in positive action notification popups. You’ve likely seen these before, probably even while reading this article:

Social-Proof-Popup-by-TrustPuls

These small popups leverage social proof to increase conversions by up to 15%. For such a small change to your site to have such a massive impact on your sales, adding this type of social proof is an absolute no-brainer.

It helps you drive business and improves the user experience by adding credibility to your product.

And while we’d love for you to go with TrustPulse, we know there are other options out there.

That’s why we just like to remind users to never use software that encourages or allows fake social proof.

If users learn that your positive action notifications are fabricated or fraudulent, you’ll have an uphill battle earning back their trust.

A small disclaimer, but very important to keep in mind as you build your site or brand’s authenticity. This is crucial as you strive to maintain your company’s online reputation.

Boost your sales up to 15% by joining TrustPulse today!

Get Creative to Catch Your Audience’s Attention

One of the hardest things to do in the digital world is to separate yourself from the noise. The only way to truly stand out is to get a bit creative. The Harmon Brothers are incredible at this.

They’ve made such viral ads as the Squatty Potty, Poo Pourri, and Goldilocks & the Purple Mattress:

how-purple-mattress-designed-a-viral-video

These ads did extremely well and got many viewers to take action.

Why? Because they really stand out in a world of boring advertising. And you can do the same.

You don’t need to create mythical creatures or spend millions on video production. You just need to get creative in connecting with your audience. Use language that really stands out from the standard messaging and grabs the eye.

Plus, you can use various visual creation tools to make stunning images and videos without breaking the bank.

For example, the company Manpacks used a call to action that really hit home with its audience:

call-to-action-examples-build-a-manpack

Build a manpack.

It’s strong, simple, and built curiosity in men who were left wondering, “What is a manpack, and why do I suddenly feel like I need one?”

The point is that if you’re confident enough in your marketing skills, try to break free from the mold a bit and experiment with creative copy.

Ok, now that we have some tips on how to write a clickable call to action, let’s see how some of the best companies in the world do it. We’ll be splitting our call to action examples into two sections:

  • Call to action buttons
  • Text-based calls to actions

Let’s get started.

10 Perfect Call to Action Button Examples

On most websites, you’ll see calls to action in the form of a button. Again, the text is usually concise (3-7 words) and clearly expresses what the company wants the user to do.

Let’s see some call to action examples from the biggest businesses in the world and how they craft their own CTAs.

1. Netflix

Netflix-Call-to-Action

Netflix has a straightforward, clear call to action. Their easy-to-spot “Try it now” button stands apart from the rest of the page with its bold color scheme.

Check out this article to learn which color is best for your call to action. The results were actually pretty surprising.

Plus, the copy implies that you can try the software for a bit before making any commitments.

When your brand is as famous as Netflix, you really don’t need to get too creative. This simple call to action example is all it takes for hundreds of new subscribers each month.

2. HelloFresh

HelloFresh-CTA-example

This is just one example of HelloFresh’s CTA. The fun little “Get Cooking” button is authentic to their brand. Plus, it gets people to imagine themselves already in the kitchen preparing tasty meals for the family.

3. Prezi

Prezi-call-to-action-example

A lot is going in this call to action example: imagery, the testimonial by HuffPost, and the call to action. They don’t give too many details on the software, which is why the phrase “See how it works” is terrific at building curiosity and anticipation.

4. Nike

Nike-CTA-example

Nike has never been one to use 2 words when 1 will do. In fact, their world-famous slogan, “Just do it,” is as straightforward as it gets. We shouldn’t expect anything else from their call to action.

The 1 word “Shop” is all they need to tell customers what to do. And if Nike is doing it, there must be something to the short-and-sweet approach.

5. Basecamp

Bascamp-call-to-action

The creators over at Basecamp are known for keeping things casual and never overthinking a decision. Their call to action fits their laidback style and warmly welcomes people to test out the software.

6. Sendinblue

Sendinblue-CTA

Sendinblue’s CTA is a refreshing change from the usual “Try Now.” The phrase “Take a free test drive” reminds users to try the software risk-free. This phrase also adds some playful color to the animated image of the car on the righthand side.

7. Bluehost

Bluehost-CTA-example

This call to action example from Bluehost is a friendly reminder that people don’t want the ½ inch drill; they want the ½ inch hole. When most people think of site builders, they think of platforms like WordPress.

The last thing they want to think about? Finding the right host.

Bluehost plays on this emotion by avoiding phrases about site hosting and dives straight into site creation. After all, that’s what their visitors are really hoping to accomplish from Bluehost.

8. LiveChat Inc

LiveChatInc-call-to-action-example

LiveChat Inc‘s CTA is short, to the point, and adds the value proposition. It stands out because of its bold red coloring (like we saw with Netflix) and reminds users to give the software a test spin totally free.

9. AWeber

AWeber-CTA-example

AWeber flirts with the CTA word-length limit, but they manage to pull it off. Their bold orange button color draws the reader’s eye directly to the message. They add the value proposition of “free” to really entice users to click through.

10. Spotify

Spotify-call-to-action-example

Here’s one last example of a CTA by one of the world’s most famous brands, Spotify. They use a green button on an orange background showing a well-placed contrast to draw your attention.

Like many other call to action examples we’ve seen, Spotify likes to highlight that you can sign up and use their service at no cost and no risk.

Ok, now let’s shift gears and look at longer, text-based forms call to action examples.

10 Well-Worded Call to Action Examples

The following call to action examples come from blogs or social media. They are longer phrases that encourage users to click a link and redirect their attention to another page.

11. OptinMonster

OptinMonster-CTA-at-the-end-of-a-blog

We couldn’t write this blog post on calls to action without referring to our parent company, OptinMonster. If you follow their blog (which you really should if you want to master lead generation tactics), you’ll notice they end their posts with a consistent call to action.

And this is a pretty standard practice for most blogs.

This small phrase asks people to share the post (if they enjoyed it, of course) on various social media platforms. Examples like this are an important reminder that not all CTAs need to be sales-driven.

12. Neil Patel

Neil-Pattel-Call-to-action

Neil Patel is one of the world’s most famous marketing “gurus.” At the end of one of his posts, you’ll see he adds a call to action for people to sign up for a small course he has. Though the second CTA (“Start by clicking here”) is where users take action, it’s his first step that really draws you in.

The bold “Do This Now “message is impossible to ignore and gets readers to follow to the next step.

13. The Art of Manliness

Join-the-strenuous-life

Though most people wouldn’t think that the copy “Join the Strenuous Life” is catchy, it’s perfectly suited to their target audience. They are constantly writing about self-discipline, getting more “tough,” and putting yourself in difficult situations to grow as a person.

As such, this is the perfect call to action to tempt their user base.

14. Fitness Machine

Jarryd-Smith-CTA

A subtle call to action from personal trainer Jarryd Smith, this Facebook post asks users to engage. For example, suppose they want to participate in a 5-day body transformation challenge. In that case, they just need to leave a comment as indicated.

This is one great way of getting free traffic from Facebook.

15. WordStream

WordStream-Call-to-Action

WordStream has some pretty good calls to action across their site, but this one comes from a Facebook post. They do a great job of building your anticipation and curiosity by offering a free Google Ad cost report.

This is a super enticing offer for any marketers who run paid ads.

16. LinkedIn

LinkedIn-CTA

Besides the fantastic imagery below this post, notice how LinkedIn uses some power words to spice up their CTA. The two most effective words, in this case, are “secret” and “successful.”

Everything about this call to action indicates there’s something you don’t know hindering your success with LinkedIn ads. And if you’ll just click through, they’ll be happy to show you.

Talk about leveraging FOMO.

17. Promo

Promo.com-call-to-action

This post on Twitter is more fun than the standard call to action. They take an old saying, “Everyone wants to eat, but few are willing to hunt,” to set up their CTA:

“Bring out the big guns.”

This really goes a long way in building anticipation.

18. Grammarly

Gramarly-call-to-action

Grammarly does an awesome job with its calls to action. First, they just have a killer service, so they never need to try too hard to attract customers. But they do well at getting writers excited to write.

Here, Grammarly encourages its users to “Tap into their creativity,” which is totally speaking their audience’s language.

19. Backlinko

Backlinko-CTA

Going back to blogs, we have another example from the popular digital marketer, Brian Dean. On his site, Backlinko, he uses a subtle call to action to encourage users to engage with his post.

Here, he isn’t redirecting his readers anywhere else and wants them to focus on leaving a comment.

20. Amy Porterfield

Amy-Porterfield-CTA

Our last example is from Amy Porterfield, a marketing coach with loads of courses, podcasts, blogs, and just about any other kind of content you can imagine.

As she finishes up one blog post, she adds a well-written call to action, “Click here to change your life with B-School!” If powerful language like that doesn’t build curiosity and anticipation, we don’t know what will.

Putting it All Together

We’ve covered a whole lot of ground today. But before wrapping up, we thought it was important to remind you that a perfect call to action is only part of the equation. In other words, no call to action will ever work if it’s the only thing people see.

So, to have the whole package, you need to work on a few different aspects of your site:

  • Your web design
  • Your site’s overall copy
  • Create alluring content
  • and any other strategy you can to get users to sign up for your services…

So as we finish this post, it’s time to put our money where our mouth is and give you a few calls to action of our own.

If you enjoyed this article, share it with your friends and colleagues on Facebook or Twitter. You can also simply let us know if you’ve seen or made an awesome example of a call to action.

Finally, are you 100% positive that you’re optimizing your site for the most sales possible? If you don’t have positive action notification software hooked up on your site, the answer is a firm “no.”

Ready to get started with the world’s best social proof software?

Sign up for your risk-free TrustPulse account today!

Author Photo
Published by Deana Weinheimer
Deana Weinheimer is a writer with deep experience in marketing and WordPress with a focus and passion in educating her readers. In her free time, she enjoys writing for a minor league hockey news site, traveling with her husband, playing with her dogs and gerbils, or paddle boarding the many waterways of Ohio.

Comments

  1. Thanks for finally talking about > How to Write
    a Killer Call to Action (With 20 Perfect Examples)
    Christie]

    1. Deana Weinheimer December 20, 2021 at 4:13 pm

      You’re very welcome! We hope you enjoyed the post.

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