Are you struggling to increase eCommerce sales, but you’re not sure where to start? No worries. We’ve got you covered.
Because, in this article, we’re going to go over 8 strategies to increase eCommerce sales fast. Before you know it, you’ll have more profit than you know what to do with.
So sit tight and check out our 8 tips to increase profits online.
8 Ways to Increase Ecommerce Sales Today
1. Make Your Site More Trustworthy
First things first, you need to make sure that your eCommerce website looks credible and trustworthy to new visitors. There are millions of scam websites set up every month, so it’s crucial to your sales strategy to demonstrate that your business can be trusted.
How can you do that? With trust badges.
Trust badges are small icons or seals that put your customers’ minds at ease. These little badges can come in many forms, including:
- SSL certificates
- 30-day money-back guarantees
- Secure checkout
- Reviews and testimonials
- Payment method logos
But the trust badge that will increase eCommerce sales most is a recent activity popup:
Recent activity popups are small notifications that appear on your site anytime other visitors take a positive action with your business online. These actions can include things like making a purchase, signing up for a newsletter, or getting a positive review on Google.
When potential customers see that other online browsers have taken some action with your business, it instills a fear of missing out (FOMO). Consequently, those potential customers are more likely to take the same action.
The question is, though, “Do these small notifications work?”
TrustPulse has seen recent activity popups increase eCommerce sales by 15%. That’s a tremendous amount of profit from such a small change. But hey, why not see for yourself?
Try TrustPulse today and take advantage of our unconditional 14-day money-back guarantee. That way, you can see just how well recent activity popups can increase eCommerce sales for you.
2. Grow Your Email List
If you’re serious about increasing your sales online, you need to have a solid email list to pull from. That’s because email marketing is the most reliable, effective, and secure way to make more profit for your company.
Think about it:
With email marketing, you’re less likely to face account closures or suspensions than you are with social media marketing. And you get faster results than building out an organic content marketing strategy.
Plus, you don’t have to spend tons of money like you do running paid ads on a product page.
At the end of the day, a good email marketing strategy is what will really make or break your company’s growth. Which is why you need to be taking it more seriously.
So how do you get more email addresses on your list? Frankly, there’s no better tool for that than OptinMonster:
OptinMonster is the world’s #1 conversion optimization kit. It allows you to create powerful optins that grow your email list in no time.
You can customize every aspect of your optin campaigns to make it match your company’s style, brand, and voice. Then you can target these optin campaigns to specific pages of your site or to particular users.
That way, your optin campaigns are sending the right message to the right people at the exact right time in their customer journey. This massively increases your chance that they’ll sign up with you.
And investing in OptinMonster won’t break the bank. In fact, it costs about the equivalent of 1 coffee per week. Not too bad for a tool that’s been used to get over 11,000 new email subscribers in under 1 year.
3. Segment and Sell to Existing Customers
Maybe you already have an email list to work with as you’re trying to get new subscribers. If so, we have 2 questions for you:
- Is your list properly segmented?
- Have you built an automated email series that converts?
First and foremost, you need to make sure that your email list is appropriately segmented. Otherwise, you’ll be shooting emails to your audience blindly and hoping that something resonates with a small portion of them.
That’s by far the most popular and least efficient strategy used by small business owners today.
Smart marketers, on the other hand, organize their email lists in ways that help them increase eCommerce sales.
They send targeted email campaigns to different segments of their list to increase the odds that their email copy with strike the right chord.
And they don’t just do this once, either.
If you want to boost your sales, then you should have an automated email series in place.
An automated email series allows you to craft several messages to your audience, all with the same goal in mind: moving them further down the sales funnel and closer to making a purchase.
Not sure how to write an email series? Here’s a helpful article that includes 6 email templates you can start using today.
4. Increase Traffic to Your Site
If you want more sales, you need more customers. It’s that simple.
The biggest question for most online business owners is, “How do I drive traffic to my website?” At the end of the day, there are only 3 ways to do this:
- Paid traffic
- Organic traffic
- Word of mouth traffic
Let’s look at all 3 in more detail.
But one of the best resources is Instagram. That’s because the platform released Instagram Shopping, which lets people purchase an item directly from their Instagram account. This checkout process causes less friction to the user experience and, in turn, increases sales.
This is especially true for people shopping from their mobile devices.
You can run Instagram ads to a specific post that allows people to purchase your products without ever reaching your site. This may hurt your eCommerce site’s overall traffic but, in the end, means more money in your pocket.
Regardless of which platform you use for running ads, make sure to test and tweak your ad copy until you find something that resonates with your audience.
In the marketing world, running ads is a sprint. But driving organic traffic is the marathon that pays off long-term.
If you can really fine-tune your SEO strategy and bring in traffic organically, you’ll see your sales soar.
This means having a great content marketing strategy. Though blog posts have historically been the most effective (because you can get them to rank on Google), there are certainly other types of content that can bring in customers.
Videos, for example, are skyrocketing in popularity and don’t show signs of stopping.
There’s also infographics, ebooks, whitepapers, memes, and more to choose from. Some types of content resonate better with specific buyer personas, so be sure to test a few and then go all-in.
You can also grow your audience social media without paying for ads. Doing so can create a strong sense of community in your customer base. Not only does this bring in more customers to your tribe, but it can help you reduce customer churn.
In the end, successfully driving organic traffic is an excellent way to see a boost in sales.
Word of Mouth Traffic
Lastly, if you want to get more revenue, consider turning customers into your brand’s ambassadors. You can do this by incentivizing them to talk about how awesome your business is.
Many companies like Uber and Airbnb used word of mouth marketing as the cornerstone of their success. Here’s an example from Transferwise of how a good incentive can look:
If you can get customers to recommend your product or services to friends and family, you can expect an immediate increase in profits. That’s because consumers are more likely to buy things based on recommendations from people they know and trust.
Whichever method you choose to drive traffic (paid, organic, or word of mouth), be intentional about who you’re attracting to your business.
Remember this rule:
General traffic ≠ sales. The right traffic = LOTS of sales
So focus on your content strategy, create a detailed buyer persona, and avoid bringing in traffic just for traffic’s sake.
5. Run a Promotion
If you’re trying to increase eCommerce sales fast, you may want to consider running a sitewide promotion. And if you can make your offer genuinely irresistible, then you’re bound to see your sales soar.
Remember that the key to running a successful promotion is a combination of 2 things:
- Good copy
- Strong offers
Your headline needs to be catchy and engaging. Something that stops people and draws them into your offer.
From there, you should have a killer value proposition that’s hard to turn down. If you can nail those two things, then your promotion will be a success.
And while both are essential components to making more revenue, take a note from one of the greatest copywriters of all time, Gary Halbert:
“Strong copy will not overcome a weak offer. But, in many cases, a strong offer will succeed in spite of weak copy.”
So make sure that you’re providing your audience a real value through your offer. And if you need money fast, you may want to consider running a flash sale. This can also be a good strategy if you’re sitting on old inventory of a given product.
But how do you run the promotion? Again, OptinMonster is here to save the day.
OptinMonster doesn’t just grow your email list. It can also be used to run sitewide campaigns for promotions. Check out this simple out-of-the-box promotion template:
Campaigns like this are insanely effective at both growing your email list and boosting revenue fast.
Plus, with OptinMonster’s shareable MonsterLinks™, you can share your promotional campaigns in your blog posts, video descriptions, email campaigns, or anywhere else you can add a link.
That allows you to be more effective at cross-selling various products throughout different types of content.
In fact, MonsterLinks™ is how Lead Guru saw an 81.8% increase in their conversion rates. You can see the same results with OptinMonster, too.
6. Hold an Online Contest via Social Media
Social media marketing is awesome. The amount of revenue you can generate using different social media platforms is remarkable.
But what do most people do? Generic posts a few times a week set on autopilot.
While we have nothing wrong with the autopilot part (which we’ll talk about shortly), your social media strategy should be more refined if you want to increase sales.
RafflePress makes it easy to create online contests that are bound to go viral. You can let users add entry points for following you on social media, visiting your website, signing up for a newsletter, sharing the contest with a friend, and more.
But the key to running a successful online giveaway is choosing the right prize. You want a prize that’s targeted specifically to your audience so you can create quality leads.
After all, you’re doing this to improve revenue.
That means you need to attract future customers, not just contest participants.
So rather than giving away something like an all-inclusive trip to Hawaii (which everyone would love), you should give away something specific to your niche.
7. Build the Right Funnel
So far, we’ve covered some individual strategies that you can use to increase eCommerce sales. But if you want to send those sales into overdrive, you should link some of these strategies together in a sales funnel.
Every customer is going to go through a unique journey from the time they land on your page to the time they pull out their credit card. But though the journey may be different for each person, the pathway should be consistent.
By that, we mean creating a detailed sales funnel.
A funnel is a multi-step sales process that takes users from general interest in your product to lifelong customers. The type of funnel you build will vary, but the usual steps are:
- Drive traffic to your site
- Create an email optin campaign
- Make an initial offer that’s hard to resist
- Upsell another product
- Downsell if your upsell fails
- Continue to nurture the relationship with strategic email campaigns
Again, there are many types of funnels to choose from. But these are the same basic principles behind all of them.
Building a sales funnel is crucial to increase your eCommerce sales. They allow you to have consistency in your sales process, which means you can troubleshoot and fix any weaknesses as you go.
Not sure which funnel is right for you? Check out these 3 funnels as a good starting point:
Those 3 are great solutions for most small businesses to enter the world of sales funnels.
8. Automate Everything
As we mentioned earlier, we’re big fans of putting things on autopilot. And with all the marketing automation tools available today, there’s simply no reason not to.
As you’re building your email campaigns or your marketing funnels, you shouldn’t be spending hours and hours each week repeating the same tedious tasks to get the same number of customers filling their shopping carts.
Your time is too valuable for that.
Instead, you can invest in tools that build automated marketing systems to make you more money while you sleep. A big part of this is finding marketing tools that integrate with your email service provider.
OptinMonster, for example, integrates with over 30 email service providers like Drip, Constant Contact, Sendinblue, and more. And if you don’t find your email platform on the list, you can easily add it in a few steps.
Then, through your email service, you can automate email campaigns to be sent out to the appropriately segmented list.
When done right, you can set everything up once and go into maintenance mode. You still need to be present, watch your open rates, and check-in with your conversion goals, but you won’t be writing the same emails 100 times a year.
Instead, you’ll create a few campaigns, write a few emails, sit back, and watch more revenue come in.
Don’t Forget to Track EVERYTHING
Here’s the deal. Increasing eCommerce sales isn’t magic. It’s finding the right formula that works for your business. That means lots of testing, tweaking, and tracking metrics.
To do that, you should consider getting MonsterInsights:
But unlike GA, things are organized in a clear, easy-to-understand way. And it’s all in your WordPress dashboard. What you should really get excited about, though, is how MonsterInsights lets you build Urchin Tracking Modules (UTMs).
With UTMs, you can track the campaigns that brought you the most success. Then, you can invest your time, energy, and resources to get the most out of those campaigns.
When you build a UTM with MonsterInsights, that data can be used to automatically create eCommerce conversion goals so you can see how much money you tangibly earn from any given campaign.
Too many marketers get lazy with their tracking and miss out on tons of revenue as a result. Knowing the strengths and weaknesses of your marketing strategy is the only way to maximize profits.
MonsterInsights makes this tracking process about as easy as it gets.
A Few Closing Words
We really hope you enjoyed this post. If you did, feel free to share it with a friend.
But before we totally wrap up, let’s bring this article full-circle. We started this post talking about making your website more trustworthy. And it only seems appropriate to finish with the same point.
Because too many business owners undervalue the impact that trust can have on sales.
You know that you’re credible and trying hard to serve your customers. And you know that you only use honest marketing practices to do so.
But it’s easy to forget that your customers don’t know that about you yet.
When someone comes to your site, they’re still trying to make up their mind about your business. It’s your job to help them trust you.
Again, TrustPulse is one of the best ways to make that happen. Using our recent activity popups, you can display real-time positive actions taken on your trust. More than just leveraging FOMO to increase sales by 15%, these notifications show others that you’re running a legitimate business.
So don’t make your website’s visitors second guess your credibility anymore. Sign up with TrustPulse today, risk-free with our unconditional 14-day money-back guarantee.