Are you trying to learn how to convert traffic into sales?
Running a successful eCommerce business is typically broken down into 3 steps:
- Driving traffic to your online store,
- Converting that traffic into leads,
- Transforming those leads into sales.
The only problem? Each of those steps is much easier said than done.
That’s why, in today’s post, we’re going to teach you 5 expert tips on how to convert traffic into sales.
The best part is that each of these solutions is quick, easy, and won’t require any technical knowledge to implement immediately.
Ready to get started? Let’s dive straight into our list of tips.
How to Convert Traffic into Sales
1) Prepare Your Site With Authentic Social Proof
One of the hardest things to do when you’re just starting an eCommerce business is to show people how trustworthy your brand is.
And for that, you need lots of social proof.
Social proof is the idea that your site gains credibility as more people engage with your brand.
This works because most online consumers experience something called fear of missing out (FOMO).
When your site’s visitors see that other people are buying your products, they’ll instantly assume there must be some benefits.
As a result, they’ll be more motivated to engage with your brand and buy your products, too.
There are MANY forms of social proof, including:
- Trust badges
- Social media posts from your customers (screenshots)
- And many others…
But one of the most effective forms of social proof is a live sales notification. These show your site’s visitors when someone has made a purchase in real-time.
You’ve likely seen these notifications before. They look something like this:
When people on your site see a message like that, they get an immediate sense of FOMO.
And anyone who’s even remotely interested in sunglasses would be more likely to follow up with a purchase of their own.
But how do you create social proof notifications if you’re either pressed for time or don’t have a ton of technical experience?
That’s where you’ll need a tool like TrustPulse:
TrustPulse is the best social proof software on the market. It makes it EASY for anyone to build stunning social proof notifications in minutes.
Plus, it’s a tool that just works.
There’s no technical setup, and building your notifications doesn’t require any coding knowledge.
But the best part is that TrustPulse offers a variety of campaign types that can be used at any stage of your business.
With TrustPulse, you can build the following campaigns:
- Recent Activity: Show a live stream of website activity like purchases, registrations, signups, and more.
- On-Fire: Show the number of people taking action on your website in a given period.
- Visitor Analytics: Highlight active interest in your site by showing real page visits over time.
- Action Messages: Display a single static notification to help drive visitors to take action or highlight information.
This variety allows you to use social proof before you’ve made any sales.
You can do that with TrustPulse’s Visitor Analytics or Action Message notification.
As more people visit your site, you’ll capture your post’s or page’s popularity with a Visitor Analytics campaign.
But when real sales start pouring in, you can switch to a Recent Activity or an On-Fire campaign.
These will show real-time activity on your site to get more visitors to engage with your call to action (CTA).
And all of these campaign types can be created in minutes.
You’ll simply add a bit of code to your site (or download the TrustPulse plugin) and start building with TrustPulse’s codeless editor.
From there, you can determine when, where, and to whom your notifications appear.
But why not try it for yourself? Get started with your 100% risk-free TrustPulse account today!
2) Collect More Feedback as You Grow
As you’re getting more traffic to your website, we always recommend getting as much feedback as you can.
You can do this in a variety of ways, such as:
- Asking customers for reviews
- Seeing what people are saying on social media
- Creating survey popups for your website
- Sending out email questionnaires
- And many more…
For more ideas on how to get customer feedback, check out this helpful post: 10 Steps to an Awesome Customer Feedback Strategy.
There are 2 reasons why you need to start getting this kind of feedback RIGHT AWAY:
- Social proof is incredibly powerful at boosting sales
- Social proof takes time to generate
By getting a head start and gathering your feedback early on, you’ll have more insight into what your target audience wants.
Then you can showcase the positive feedback to create FOMO around your product.
And did you know that TrustPulse allows you to create social proof notifications from actions taken OFF your site?
That’s because TrustPulse connects with Zapier, which then connects it to 1000+ other apps and sites across the web.
Imagine getting great feedback on Google My Business and having the following notification appear across your site:
In the same way that social proof can generate MORE sales over time, it can also get more customers to read (and leave) feedback for your store.
Been in business for a while? It’s NEVER too late to start gather reviews, testimonials, and feedback.
It’s like the saying goes:
The best time to plant a tree was 20 years ago. The second best time is today.
The same goes for gathering customer feedback.
It doesn’t matter how old your company is because every business can benefit from gathering more social proof today.
3) Build Your Email List from Day 1
If building social proof from the start of your website, then growing your email list is just as important.
That’s because, again, there are 2 factors:
- Email marketing drives sales
- Collecting emails ALSO takes a lot of time
That’s why one of the first things you should do after creating a website is to build a system for gathering emails.
This usually includes a type of lead magnet.
A lead magnet is simply a special discount, offer, or piece of information that your target audience finds valuable.
Then you can build an “optin campaign.”
This is a special message that promotes your lead magnet in exchange for a piece of contact information.
When users sign up, their email address gets sent to your email service provider (ESP). Then they’ll enter your automated email series to be nurtured down your sales funnel.
This is one of the MOST IMPORTANT steps when you’re learning how to convert traffic into sales.
Not every sale will happen on a visitor’s first time to your site.
That’s why you need to create optin campaigns to grab your lead’s contact information and continue the conversation via email.
But, again, how can you build optin campaigns that look AND function great if you’re not a professional coder?
We recommend using a tool like OptinMonster:
OptinMonster is hands down the BEST lead generation software on the market.
That’s because OptinMonster makes it quick and easy to create high-converting optin campaigns in a matter of minutes.
Plus, there’s zero coding knowledge or technical skills required.
Here’s how it works…
You start by selecting one of OptinMonster’s many campaign types, including:
- Lightbox popup
- Floating bar
- Fullscreen welcome mat
- Slide-in scroll box
- Spin-to-win wheels
- And more…
Then you can choose from OptinMonster’s pre-built templates. These are fully responsive, mobile-friendly, and work great out of the box.
And designing your campaign couldn’t be easier.
OptinMonster has a codeless drag and drop visual builder, so you don’t need to be a professional graphic designer to make stunning campaigns fast.
It’s how we made this popup in under 10 minutes:
From there, you’ll have 100% control over when, where, and to whom your campaign appears.
That’s thanks to advanced targeting rules, such as:
- Exit-Intent® Technology: Recover users as they’re actively abandoning your website.
- OnSite Retargeting®: Keep users engaged by showing fresh campaigns to returning visitors.
- Geolocation: Personalize the customer journey by targeting people based on their physical locations.
These are just a few examples, though there are many others.
Finally, you can integrate your ESP in just a few clicks. This lets you automate your entire lead generation system.
As users give you their email addresses, their contact info will go to your email provider.
Then you can send automated email campaigns to nurture the relationship and drive more sales to your business.
Want to see it in action for yourself? Get started with your 100% risk-free OptinMonster account today!
4) Create Cross-Selling Campaigns
While gathering email addresses is great, you might want to learn a more direct method on how to convert traffic into sales.
The same types of campaigns you build with OptinMosnter don’t simply need to collect emails.
They can also be used to increase direct sales.
You can do that by creating upsell, downsell, and cross-selling campaigns for your site.
These 3 types of campaigns work to boost the overall average order total for each of your visitors. Here’s how each type of campaign functions:
- Upsells: Show users a related but more expensive item than what they’re currently purchasing.
- Downsell: Show users a related by less expensive item than what they’re currently purchasing.
- Cross-Sell: Show users a related item regardless of pricing.
And with OptinMonster, you can create stunning cross-selling campaigns FAST. Here’s an example of what that might look like:
Then you can target these campaigns at the right times and in the right places during your customer’s journey.
Imagine being able to show the campaign above any time someone adds a specific item to their shopping cart (like a t-shirt or a pair of jeans).
By displaying your cross-selling offers at or around checkout, you’ll increase your user’s average order value (AOV).
And, as a result, you’ll generate more revenue for your business.
5) Leverage Push Notifications
Earlier, we mentioned that most of your site’s visitors won’t actually make a purchase on their first visit.
That’s why it’s so important to start collecting customer feedback and growing your email list right from the start.
Another strategy you can use, however, is push notifications.
These are small static messages that rest on your user’s browser screen. BUT your subscribers don’t need to be on your website to see it.
This gives you direct and immediate contact with your subscribers at all times.
You can use push notifications to convert customers into:
- Webinar attendees
- Email subscribers
- Paying customers
- And much more…
And the best way to add these notifications to your site is PushEngage:
PushEngage is the world’s #1 push notification tool.
It lets you create and manage push notifications from an intuitive user dashboard.
You can create notifications, segment your audience for more personalized messaging, and even set up automated “drip” campaigns.
These are a series of notifications that appear automatically to new subscribers as they enter your sales funnel.
But what’s really great is that you don’t ask your visitors for personal information (like an email address or phone number).
Instead, your visitors simply need to click Allow to receive your push notifications.
This means you get MORE subscribers in LESS time.
Then you can use your notifications to further convert these new leads into email subscribers and, eventually, paying customers.
Push notifications are without a doubt one of the most flexible, personalized, and effective methods of converting traffic into sales.
And that’s all for today! These have been 5 expert tips on how to convert traffic into sales.
The BEST thing you can do for your sales, though, is to start gathering social proof NOW.
The more you do, the easier it will be to convert your traffic into customers over time. And for that, there’s simply no better tool than TrustPulse:
We hope you enjoyed this article. If you did, then you’ll definitely want to check out the following resources:
- 7 Types of Web Notifications to Boost UX and Drive Sales
- 19 Best Lead Generation Tools to Get More Targeted Leads
- 10 EASY Ways to Get More Google Reviews
These articles will have even more information on how you can convert traffic into sales to grow your business.