13 Best eCommerce Marketing Automation Software [2024]

Are you looking for the best eCommerce marketing automation software to boost your online business?

Effective marketing automation is crucial for driving growth and maximizing revenue. But with numerous software options available, determining which tool is the right fit for your eCommerce store is a challenging task.

In this article, we’ll share some of the valuable eCommerce marketing automation software available in the market. With these right automation tools at your disposal, you can significantly enhance your marketing campaigns, save time, and skyrocket your revenue potential.

First, let’s learn what eCommerce marketing automation software actually is and how it benefits your online business.

What Is eCommerce Marketing Automation Software?

In simple words, eCommerce marketing automation software is a set of tools that automates and streamlines various marketing tasks and processes for online businesses. It combines elements of customer relationship management (CRM), email marketing, data analysis, and campaign management.

The purpose is to help businesses effectively reach and engage their target audience, optimize marketing efforts, and drive sales online.

In fact, according to the stats, 79% of companies use marketing automation as part of their strategy. And by 2026, the global marketing automation technology market is projected to reach $9.36 billion at a CAGR of 12.5%.

This shows the increasing adoption and importance of marketing automation technology in the business world.

Benefits of eCommerce Marketing Automation Software

Imagine you’re running a startup that sells trendy clothing and accessories. Your days are packed with countless tasks like:

Managing your inventory
Fulfilling orders
Responding to customer inquiries
Marketing your products to potential buyers

How can you reach potential customers and turn them into loyal shoppers without being stuck to your computer all the time?

This is where eCommerce marketing automation software comes to the rescue.

Here’s how it saves the day:

Time and Resource Savings: Eliminates the need for manual, repetitive marketing tasks. By automating processes, you can save time and allocate your resources more efficiently.
Personalization and Customer Targeting: Collect and analyze customer data, such as browsing behavior, purchase history, and demographics. This information will help you create personalized campaigns tailored to individual customers or segments.
Enhanced Lead Generation and Nurturing: Capture leads and automatically follow up with them. By setting up automated email sequences and workflows, you can nurture leads, provide relevant information, and guide them through the buying process.
Increased Conversion Rates: Significantly optimize your conversion rates through abandoned cart recovery emails, triggered campaigns, and more.
Data-Driven Decision Making: Provides comprehensive data and analytics on campaign performance, customer behavior, and ROI. This data can help you gain insights into your marketing efforts, make data-driven decisions, and continuously improve your strategies.
Scalability and Growth: Offers the scalability needed to manage increasing volumes of data, customers, and campaigns as you expand your online operations.

You can easily and efficiently accomplish all these tasks and more with the help of eCommerce marketing automation software.

Now that you know the benefits of marketing automation, let’s explore some of the best eCommerce marketing automation software available in the market.

13 Top eCommerce Marketing Automation Software for Your Business

Here’s a list of the top 13 eCommerce marketing automation software tools that can help streamline and optimize your online business:

1. TrustPulse

TrustPulse is a highly effective eCommerce marketing automation platform that boosts conversions and helps you build trust with potential customers.

It provides real-time social proof notifications on your website, showcasing recent activity such as:

purchases,
sign-ups,
reviews,
And more!

You can even customize the design of your social proof notifications to match your brand identity and engage your audience effectively. This ensures seamless integration of the notifications with your website’s overall look and feel.

Furthermore, TrustPulse offers powerful behavioral targeting options, allowing you to show notifications based on specific user actions like:

visited pages,
time spent on the site,
or even exit intent.

You can set specific conditions and triggers for displaying social proof notifications. For example, you can show notifications on particular pages, visitors from specific referral sources, or even returning visitors. This level of customization allows you to provide a personalized experience to your audience, increasing the likelihood of conversion.

TrustPulse also integrates seamlessly with all popular email marketing platforms, including: OptinMonster, WooCommerce, HubSpot, BigCommerce, MailChimp, ActiveCampaign, and hundreds more.

Additionally, it provides comprehensive analytics and reporting features. These tools allow you to track the performance of your social proof notifications, measure conversion rates, and identify areas for improvement. By analyzing the data provided, you can optimize your marketing strategies and make data-driven decisions to enhance your eCommerce brand’s growth.

And what’s even better? It takes less than 5 minutes to set up TrustPulse on your eCommerce site. And once it’s live, you can boost your website conversions by as much as 15%.

Features:

Real-time social proof notifications: Display live updates of customer activity on your website, including purchases, registrations, and reviews.
Customizable design and messaging: Tailor the appearance and message of your social proof notifications to match your brand and engage your audience effectively.
Behavioral targeting: Show targeted notifications based on specific user actions, such as visited pages, time on site, or exit intent, to maximize relevance and conversion rates.
Advanced targeting rules: Set conditions and triggers for displaying notifications, such as specific pages, referral sources, or returning visitors, to deliver a personalized experience.
Analytics and reporting: Track the performance of your social proof notifications with detailed analytics and reports to optimize your marketing strategies.

Pricing: Starts at $5/month

With our unconditional 14 days money-back guarantee, sign up for your 100% risk-free TrustPulse account today!

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2. OptinMonster

OptinMonster is a powerful eCommerce marketing automation software that can significantly enhance your marketing efforts. With its array of features specifically designed for marketing automation, you can streamline and optimize your marketing campaigns for higher conversions and increased revenue.

One of the key benefits of using OptinMonster for marketing automation is its ability to create personalized and targeted campaigns.

Using its advanced segmentation and targeting options, you can tailor marketing messages based on customer behavior, preferences, and demographics. For example, you can set up automated campaigns to target customers who have abandoned their shopping carts. Offer them special discounts or incentives to entice them back to complete their purchases.

OptinMonster also allows you to leverage the power of email marketing automation.

By integrating with popular email service providers, you can set up automated email sequences that engage customers at various stages of the buying journey. For instance, you can automatically send a series of welcome emails to new subscribers, nurturing them and guiding them toward making a purchase.

Furthermore, OptinMonster’s Exit Intent technology detects when a visitor is about to leave your site. Then, it triggers targeted pop-ups or opt-in forms to capture their email address, enabling you to follow up with personalized emails to re-engage them.

Another valuable feature of OptinMonster is its integration with leading eCommerce platforms, such as Shopify, WooCommerce, and Magento.

This integration allows you to sync customer data and behavior from your online store directly into OptinMonster. By doing so, you can get valuable insights that can help you create highly targeted campaigns. For example, you can automatically display personalized product recommendations or upsell offers to customers based on their purchase history or browsing behavior.

In addition to these features, OptinMonster provides robust analytics and reporting tools to measure the effectiveness of your marketing automation efforts.

You can track key metrics such as:

conversion rates,
click-through rates, and
revenue generated from your campaigns,
and more!

So that you can identify what’s working and make data-driven decisions to optimize your marketing automation strategies.

Features:

Customizable opt-in forms
Drag-and-drop builder
Advanced targeting options
Exit-intent technology
Integrations with email marketing and CRM platforms
A/B testing capabilities
Detailed analytics and reporting
Built-in engagement features
Mobile-friendly design
Seamless integration with popular website platforms
Comprehensive customer support

Pricing: Starts at $9/month

Get started with OptinMonster today!

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3. Brevo (Formerly Sendinblue)

Brevo (formerly Sendinblue) is a comprehensive eCommerce marketing automation software covering various digital marketing aspects.

One of the standout benefits of using this tool for marketing automation is its ability to create highly personalized customer journeys. You can categorize your audience based on their purchase history, browsing behavior, demographics, etc.

Brevo also excels in automating email marketing campaigns based on customer actions. For example, you can automatically send welcome emails to new subscribers and provide personalized product recommendations based on their interests or past purchases.

And in addition to email automation, it offers SMS marketing automation capabilities. You can leverage SMS messages to send customers order updates, personalized promotions, or abandoned cart reminders.

Brevo’s integration with popular eCommerce platforms makes it even more valuable for marketing automation purposes. For instance, you can automatically trigger targeted emails or SMS messages when customers abandon their cart or make a repeat purchase.

Lastly, it provides robust analytics and reporting capabilities to optimize your marketing automation strategies. You can track essential metrics such as open rates, click-through rates, and conversion rates to measure the success of your campaigns.

Features:

Email marketing and automation
Drag-and-drop email builder
Contact management and segmentation
SMS marketing capabilities
Transactional email and SMTP services
Marketing automation workflows
A/B testing for email campaigns
Real-time analytics and reporting
Landing page builder
CRM integrations
Comprehensive customer support

Pricing: A free version is available. Paid plans start at $15/month.

Get started with Brevo!

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4. RafflePress

RafflePress is the best giveaway tool that assists eCommerce business owners in driving customer engagement and increasing brand awareness.

Using this tool, you can easily automate lead generation for your eCommerce store. For example, you can create captivating contests and giveaways that incentivize customers to provide their contact information.

RafflePress then automates collecting and organizing these leads, allowing you to effortlessly build a valuable database of potential customers. It automates the process of tracking entries, selecting winners, and rewarding participants, allowing you to focus on nurturing the relationships you establish.

Another powerful marketing automation feature of RafflePress is its integration capabilities. It seamlessly integrates with popular email marketing platforms, customer relationship management (CRM) systems, and other marketing automation tools. This integration empowers you to automate various processes, such as sending follow-up emails, updating customer profiles, and tracking campaign performance.

RafflePress also provides effortless social media automation, allowing you to maximize your brand’s reach and engagement. By running viral contests and giveaways across multiple platforms, you can effortlessly attract new followers and increase your social media presence.

Features:

User-friendly interface
Drag-and-drop builder
Pre-built templates
Social media integration
Viral sharing options
Multiple entry options
Fraud protection
Email marketing integration
Analytics and insights
Mobile-friendly and responsive
GDPR compliance
Customizable appearance
Advanced features
Excellent customer support

Pricing: A free version is available. Paid plans start at $39.20/year.

Get started with RafflePress!

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5. MonsterInsights

MonsterInsights is a leading plugin for WordPress that offers in-depth insights into the performance of your eCommerce website. You can track crucial metrics like conversion rates, customer behavior, and revenue to make informed decisions to optimize your marketing automation strategies.

With MonsterInsights, you can segment your audience based on their interactions with your website and products.

Also, it offers seamless integration with popular eCommerce platforms. This allows you to track key eCommerce metrics directly from your WordPress dashboard.

You can easily identify bottlenecks in the customer journey and implement automated strategies to recover lost sales by monitoring metrics like:

product performance,
average order value (AOV),
shopping cart abandonment,
and more.

Moreover, this tool provides valuable insights into your website’s conversion funnel so that you can identify areas for improvement. For example, you can analyze which pages, forms, or checkout processes are hindering conversions by tracking user behavior.

With this information, you can automate experiments and A/B tests to optimize your website’s performance, reducing friction and increasing conversions.

Lastly, you can monitor the performance of your ads, email campaigns, and social media promotions by integrating with popular advertising platforms and email marketing tools.

Features:

Integrates Google Analytics with WordPress
User-friendly interface, no coding required
Tracks metrics like page views, sessions, and conversions
Detailed reports on audience demographics and behavior
Custom dimensions and events tracking
Enhanced eCommerce tracking
Real-time reporting
Seamless integration with other WordPress plugins
Compatible with Google Analytics 4

Pricing: Starts at $99.50/year

Get started with MonsterInsights!

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6. WPForms

WPForms is a powerful form builder plugin for WordPress that allows eCommerce businesses to create highly customizable forms.

It seamlessly integrates with various popular email marketing services such as Mailchimp, Constant Contact, and AWeber. This enables you to capture customer information through custom forms on your website and automatically sync it with your email marketing platform. Automating this process lets you quickly build targeted email lists and deliver personalized campaigns to your subscribers.

Furthermore, WPForms’ advanced conditional logic features allow you to create smart forms tailored to customer interests. By showing or hiding fields based on user responses, you can gather valuable data and trigger automated marketing actions. For example, you can encourage customers to write a review if they rate their experience with your store as high.

This tool also supports multi-step forms, breaking down complex processes into manageable steps. It guides customers through a streamlined journey, increasing completion rates and gathering more detailed information. You can use this data to automate targeted marketing actions, nurture leads, upsell products, or encourage repeat purchases.

And with WPForms’ integration with payment gateways like PayPal and Stripe, you can easily create order, subscription, and donation forms. This simplifies transactions and allows you to automate post-purchase actions such as confirmation emails, receipts, and follow-up campaigns based on specific purchase behavior.

Features:

Pre-built form templates
Conditional logic
Mobile-friendly and responsive
File uploads
Spam protection
Email notifications
Integration with email marketing services
Payment integrations
Surveys and polls
Geolocation tracking
Form abandonment tracking
Analytics and reports
Conditional redirects
Easy embedding
Developer-friendly

Pricing: A free version is available. Paid plans start at $39.50/year.

Get started with WPForms!

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7. PushEngage

PushEngage is a leading web push notification platform that helps eCommerce businesses engage with website visitors and drive conversions through targeted and personalized push notifications.

With its powerful automation features, you can deliver timely and relevant messages to your audience, even when they are not actively browsing your website. These notifications allow you to communicate with your subscribers, provide updates, promote offers, and re-engage users who have abandoned their carts.

PushEngage offers advanced segmentation capabilities, allowing you to categorize your subscribers based on their behavior, preferences, or demographics.

This segmentation feature enables you to target specific segments with personalized push notifications, increasing the relevance and effectiveness of your messages. For example, you can send notifications to users who have shown interest in a particular product category or have subscribed to specific updates.

Features:

Segmentation and targeting
Automated and scheduled notifications
A/B testing
Analytics and reporting
Customization options
Integration with popular platforms
Deep eCommerce integrations
Offline notifications
DND and frequency capping

Pricing: A free version is available. Paid plans start at $25/month.

Get started with PushEngage!

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8. AffiliateWP

AffiliateWP is a powerful affiliate marketing plugin that allows eCommerce businesses to create and manage their affiliate programs. By automating tasks such as affiliate registration, tracking sales, and managing payouts, you can focus on strategic marketing initiatives.

The plugin provides an intuitive dashboard for affiliates to track their performance, view earnings, and access promotional materials. Its real-time reporting feature provides up-to-date insights into affiliate activities, clicks, conversions, and earnings.

You can easily send targeted emails to your affiliates, notifying them about new promotions, product launches, or essential updates through automation. This keeps your affiliates informed, motivated, and engaged in promoting your products or services.

The best part is that you can set up custom commission structures. For example, you can reward affiliates based on specific actions or milestones, such as reaching a certain sales target or referring a new customer.

Additionally, AffiliateWP integrates seamlessly with popular eCommerce platforms and payment gateways, ensuring a smooth experience for both affiliates and merchants.

It supports various affiliate management features such as automatic affiliate registration, coupon tracking, affiliate link generation, and more.

Features:

Seamless integration with popular eCommerce platforms
Easy setup and management of affiliate programs
Advanced tracking of referrals and performance
Real-time reporting and analytics
Various commission types and payout options
Custom affiliate registration forms and landing pages
Fraud detection and prevention features
Scalable for unlimited affiliates and referrals
Extensive documentation and support resources

Pricing: Starts at $149.50/year

Get started with AffiliateWP!

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9. SeedProd

SeedProd helps eCommerce businesses create stunning and high-converting landing pages effortlessly.

Whether you’re:

promoting a product,
running a sales campaign,
or collecting user information,

SeedProd offers a vast collection of professionally designed templates optimized for conversions.

The drag-and-drop builder is one of SeedProd’s standout features, making it incredibly easy to customize your landing pages. Also, it integrates with popular email marketing platforms and CRMs to automatically collect and store leads.

And to measure the success of your landing pages, SeedProd provides built-in analytics and tracking features. For example, you can track key metrics such as conversion rates, bounce rates, and traffic sources.

Features:

Easy-to-use drag-and-drop builder
Pre-designed templates
Email marketing integration
Countdown timers
Social media integration
Contact form and lead capture
Advanced customization options
Mobile responsive design
SEO-friendly features
Analytics and tracking
Integration with WordPress themes and plugins
Easy publishing options
Password-protected pages
Maintenance mode pages
Payment gateway integration
A/B testing functionality
Regular updates and support

Pricing: Starts at $39.50/year

Get started with SeedProd!

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10. Smash Balloon

Smash Balloon is a suite of powerful WordPress social media feed plugins designed to integrate social media content into your eCommerce website seamlessly. With support for popular platforms like Instagram, Facebook, Twitter, and YouTube, it helps you enhance your store’s visual appeal, engage your audience, and increase social reach.

Social media automation is another strong suit of Smash Balloon. It can integrate social media feeds directly onto your website, and you can display your social media feeds, showcasing your latest posts, photos, or videos.

Smash Balloon also enables visitors to interact with your social media content directly from your website. Users can like, comment on, or share posts from the embedded feeds, boosting engagement and increasing social reach.

Moreover, you can remove spam, inappropriate content marketing, or unwanted posts, ensuring that only high-quality and relevant content appears on your eCommerce website.

Features:

Displays feed from social media apps
Simple setup and authentication process
Customizable feed layouts and appearance
Supports features like lightbox pop-ups and infinite scrolling
Content filtering and moderation options
Mobile-friendly and responsive design
Performance optimizations for fast loading
Regular updates and customer support
Free and premium versions are available

Pricing: The “All Access Bundle” with all 5 plugins for automating each social platform and the social wall starts at a one-time price of $299. Or, you can purchase the individual plugins, starting at $49 each (free plans for individual plugins are also available).

Get started with Smash Balloon!

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11. Uncanny Automator

Uncanny Automator is a versatile WordPress plugin that empowers eCommerce businesses to automate various website tasks and workflows.

The plugin seamlessly integrates with a wide range of eCommerce plugins like WooCommerce, and membership plugins like LearnDash and MemberPress. This allows you to automate actions and triggers across multiple systems, creating a unified and efficient automation workflow.

Also, the drag-and-drop workflow builder in Uncanny Automator simplifies the process of creating automation workflows. And its Conditional logic feature allows you to set up conditional rules that determine when specific actions should be triggered based on user behavior. For example, you can automatically send a personalized follow-up email when a customer completes a purchase. Or, you can award points when a user completes a specific task.

With its built-in reporting, you can also monitor conversion rates, measure the success of specific automation actions, and gain insights into user behavior.

Features:

Integration Hub with pre-built 100+ integrations
Visual Workflow Builder with a drag-and-drop interface
Supports various WordPress plugins and third-party tools
Flexible trigger options based on user actions
Conditional logic for customized automation
Multi-step workflows with branching and decision points
Real-time testing
Error handling and logging for troubleshooting
Analytics and tracking
Developer-friendly with custom code support
Active community and comprehensive support

Pricing: Starts at $129/year

Get started with Uncanny Automator!

12. HubSpot

HubSpot is a comprehensive and versatile platform that offers a range of marketing automation tools. It provides an omnichannel approach where businesses can manage their:

email marketing campaigns,
social media promotions,
content creation,
lead generation,
customer segmentation,
and more.

With its advanced segmentation options, you can target specific customer segments based on their preferences, purchase history, or behavior.

And by integrating its CRM with marketing automation tools, you can create automated workflows that trigger actions based on customer behavior.

Features:

All-in-one marketing, sales, and customer service platform
Centralized dashboard
CRM system
Lead capture, automation, and analytics
Sales hub
Customer service hub
User-friendly interface
Educational resources

Pricing: A free version is available. Paid plans start at $18/month.

Get started with HubSpot!

13. ActiveCampaign

ActiveCampaign is an eCommerce marketing automation software that helps businesses streamline and optimize their marketing efforts.

It allows you to create personalized and targeted email campaigns based on customer behavior and preferences. For example, you can create automated email sequences, abandoned cart recovery emails, and product recommendations based on customer browsing and purchase history.

In addition to an email marketing tool, ActiveCampaign offers robust automation workflows that enable businesses to automate repetitive tasks. This includes automating sending personalized follow-up messages, segmenting customers based on specific criteria, and triggering actions based on customer behavior.

Features:

Advanced marketing automation with visual workflows
CRM and sales automation features
Personalized content through dynamic content and segmentation
SMS marketing capabilities
Website tracking and personalization
Extensive integrations and APIs
Reporting and analytics
Support and training resources

Pricing: Starts at $49/month

Get started with ActiveCampaign!

How to Choose the Right eCommerce Marketing Automation Software?

Different marketing automation solutions are available in the market, each with its own features and costs. That’s why it’s essential to clearly understand what you need and want to achieve before you start looking for a tool.

Here are some important key factors to consider when choosing the right eCommerce marketing automation software:

Define Your Marketing Goals: Start by clearly identifying your marketing objectives and what you wish to achieve with automation software. Determine the tasks and processes you want to automate, such as email marketing, customer segmentation, etc.
Features and Functionality: Make a list of the features and functionality you want in a marketing automation tool. It could be email marketing, lead scoring, A/B testing, campaign management, or social media marketing automation.
Ease of Use: User-friendliness is crucial, as you or your team will work with the software regularly. Look for intuitive interfaces, drag-and-drop functionality, and customizable workflows. Some providers may offer free trials or demos. You can utilize the offer to test the software’s usability before committing.
Scalability and Flexibility: Consider the growth potential of your business and choose a marketing automation software that can scale with your needs. Ensure the platform can handle increased data volumes and support more extensive campaigns.
Integration Capabilities: Determine whether the marketing automation software can seamlessly integrate with other relevant tools. Integration capabilities can enhance automation workflows, data synchronization, and overall efficiency.
Analytics and Reporting: Effective marketing automation relies on data analysis and reporting. Look for software that provides comprehensive analytics and reporting capabilities. This will enable you to measure campaign performance, track key metrics, and make data-driven decisions.
Customer Support and Training: Assess the level of customer support and training the software provider offers. Reliable support, tutorials, and documentation can significantly assist in onboarding, troubleshooting, and maximizing the software’s potential.
Pricing and Budget: Evaluate the pricing plans and packages offered by different providers. Consider the included features and any additional costs, such as implementation fees or premium support. Also, ensure that the chosen software fits your budget and offers a reasonable return on investment.
Security and Compliance: Protecting customer data and ensuring compliance with privacy regulations (such as GDPR) is essential. Verify that the marketing automation software adheres to industry-standard security measures and offers features like encryption, data access controls, and compliance tools. Check out these Best GDPR Plugins to Help You Avoid Heavy Fines.
References and Testimonials: Look for testimonials, case studies, and references to gain insights into the experiences of existing users.

Conclusion: Which Is the Best eCommerce Marketing Automation Software for You?

And that’s all for today! These have been 13 of the best eCommerce marketing automation tools you can start trying today.

Several eCommerce companies also use other tools like Klaviyo, Omnisend, GetResponse, and Magento (now Adobe Commerce) to automate their manual tasks.

However, remember that the best marketing automation software for you ultimately depends on your specific needs and goals. For example:

If your purpose is to increase your eCommerce store’s conversions in an automated way, then TrustPulse and OptinMonster is the perfect choice.
And if you want to automate and minimize the hassle of customer relationship management, you can use a CRM tool like HubSpot.

That’s why you must consider the factors we’ve mentioned in the article when making your decision.

Ready to take your eCommerce marketing automation to the next level? Start boosting customer trust and conversions with TrustPulse today!

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TrustPulse Marketing Blog

13 Best eCommerce Marketing Automation Software [2024]

Table of Contents (Quick Links)

What Is eCommerce Marketing Automation Software?

Benefits of eCommerce Marketing Automation Software

13 Top eCommerce Marketing Automation Software for Your Business

1. TrustPulse

2. OptinMonster

3. Brevo (Formerly Sendinblue)

4. RafflePress

5. MonsterInsights

6. WPForms

7. PushEngage

8. AffiliateWP

9. SeedProd

10. Smash Balloon

11. Uncanny Automator

12. HubSpot

13. ActiveCampaign

How to Choose the Right eCommerce Marketing Automation Software?

Conclusion: Which Is the Best eCommerce Marketing Automation Software for You?

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